Études de marché et sondages : sector financial statistics

The sector Études de marché et sondages (NAF code 73.20Z) comprises 690 active companies in France, of which 690 publish their accounts. The median sector revenue is 328 k€ with a median net income of 98 k€ (data from 2025).

Sources : INPI & INSEE SIRENE

690
Publish their accounts
328 k€
Median revenue
98 k€
Median net income
2025
Latest year

Sector income statement

Financial statistics by quartile (Q1 = 25%, Median = 50%, Q3 = 75%)

Year Q1 (25%) Median Q3 (75%) Sample

Sector ratios

Geographic distribution

Number of companies in the sector by department

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0
1-10
11-50
51-100
100+

Top 20 companies in the sector (France)

Ranking by revenue

# Company City Revenue
1 IQVIA OPERATIONS FRANCE SAS COURBEVOIE (92) 152.6 M€
2 IPSOS (FRANCE) PARIS (75) 132.5 M€
3 COMPAGNIE FRANCAISE DES TRANSPORTS REGIONAUX II BEAUCHAMP (95) 127.8 M€
4 MEDIAMETRIE LEVALLOIS-PERRET (92) 104.1 M€
5 MEDIAMETRIE LEVALLOIS-PERRET (92) 94.7 M€
6 KANTAR TNS - MB BAGNEUX (92) 72.8 M€
7 GERS SAS BOULOGNE-BILLANCOURT (92) 62.7 M€
8 REPUTATIONAL INTELLIGENCE FRANCE COURBEVOIE (92) 56.5 M€
9 GFK RETAIL AND TECHNOLOGY FRANCE BEZONS (95) 54.7 M€
10 BVA BALMA (31) 54.4 M€
11 KANTAR CHAMBOURCY (78) 54.0 M€
12 TOWER RESEARCH CAPITAL EUROPE B.V. - 43.7 M€
13 CSA PUTEAUX (92) 39.9 M€
14 IPSOS OBSERVER PARIS (75) 34.6 M€
15 KANTAR MEDIA INTELLIGENCE COURBEVOIE (92) 34.2 M€
16 A + A BOULOGNE-BILLANCOURT (92) 23.8 M€
17 OPINION-WAY PARIS (75) 20.9 M€
18 PHARMEDINSIGHT AZAY-SUR-CHER (37) 19.0 M€
19 IN VIVO FRANCE PARIS (75) 17.4 M€
20 STRATEGIR BORDEAUX (33) 17.3 M€

Top 20 by department

Click on a department to see the main companies

Paris (75) 38 companies
# Company City Revenue
1 IPSOS (FRANCE) PARIS 132.5 M€
2 IPSOS OBSERVER PARIS 34.6 M€
3 OPINION-WAY PARIS 20.9 M€
4 IN VIVO FRANCE PARIS 17.4 M€
5 UNITI CROISSANCE 2 PARIS 16.6 M€
6 BVA MYSTERY SHOPPING PARIS 13.9 M€
7 ANALYSIS GROUP SAS PARIS 13.3 M€
8 DYNATA FRANCE PARIS 12.9 M€
9 POTLOC FRANCE PARIS 9.8 M€
10 BOEING FRANCE SAS PARIS 9.4 M€
11 YOUGOV FRANCE PARIS 9.1 M€
12 APTUS HEALTH INTERNATIONAL FRANCE SAS PARIS 8.0 M€
13 MANTLE FRANCE PARIS 7.5 M€
14 CCD BIOES SANTE PARIS 5.3 M€
15 DOCEBO FRANCE PARIS 5.1 M€
16 DUNNHUMBY FRANCE PARIS 4.6 M€
17 XERFI SPECIFIC PARIS 4.5 M€
18 CXG FRANCE PARIS 3.2 M€
19 MICROECONOMIE APPLIQUEE PARIS 3.1 M€
20 CAMURUS SAS PARIS 2.8 M€
Hauts-de-Seine (92) 24 companies
# Company City Revenue
1 IQVIA OPERATIONS FRANCE SAS COURBEVOIE 152.6 M€
2 MEDIAMETRIE LEVALLOIS-PERRET 104.1 M€
3 MEDIAMETRIE LEVALLOIS-PERRET 94.7 M€
4 KANTAR TNS - MB BAGNEUX 72.8 M€
5 GERS SAS BOULOGNE-BILLANCOURT 62.7 M€
6 REPUTATIONAL INTELLIGENCE FRANCE COURBEVOIE 56.5 M€
7 CSA PUTEAUX 39.9 M€
8 KANTAR MEDIA INTELLIGENCE COURBEVOIE 34.2 M€
9 A + A BOULOGNE-BILLANCOURT 23.8 M€
10 ALYCE SCEAUX 10.8 M€
11 MEDIAMETRIE--NETRATINGS LEVALLOIS-PERRET 10.0 M€
12 TECHNIQUES DE SONDAGES ET TESTS - TEST SURESNES 9.6 M€
13 GROUPE GRATUIT PROS NEUILLY-SUR-SEINE 7.3 M€
14 IDC FRANCE SA LEVALLOIS-PERRET 6.8 M€
15 MARKETINGSCAN LEVALLOIS-PERRET 5.3 M€
16 CEMKA BOURG-LA-REINE 5.3 M€
17 AUDIREP BOULOGNE-BILLANCOURT 5.1 M€
18 DUCKER RESEARCH EUROPE BOULOGNE-BILLANCOURT 4.5 M€
19 CONSEIL SONDAGE ET MARKETING MONTROUGE 2.8 M€
20 RENTRAK FRANCE EURL NEUILLY-SUR-SEINE 2.1 M€
Haute-Garonne (31) 5 companies
# Company City Revenue
1 BVA BALMA 54.4 M€
2 INFERENCE OPERATIONS BALMA 13.9 M€
3 SOLUTIONS TERRAIN TOULOUSE 4.3 M€
4 MOA BALMA 1.2 M€
5 AB GESTION TOULOUSE 1.1 M€
Essonne (91) 4 companies
# Company City Revenue
1 LLH ET ASSOCIES MENNECY 6.4 M€
2 PETRARQUE EVRY-COURCOURONNES 4.2 M€
3 CANETUD LE COUDRAY-MONTCEAUX 985 k€
4 QUANTITEST MENNECY 890 k€
Rhone (69) 3 companies
# Company City Revenue
1 CHD EXPERT FRANCE VILLEURBANNE 2.3 M€
2 INSTITUT PRAXIS TASSIN-LA-DEMI-LUNE 1.4 M€
3 KROOGA LYON 812 k€
Val-de-Marne (94) 3 companies
# Company City Revenue
1 INIT IVRY-SUR-SEINE 4.4 M€
2 UPDATE CACHAN 878 k€
3 ARMATIS INSIGHTS IVRY-SUR-SEINE 872 k€
Gironde (33) 2 companies
# Company City Revenue
1 STRATEGIR BORDEAUX 17.3 M€
2 A2C ACTION COMMERCIALE COMPLEMENTAIRE BORDEAUX 4.4 M€
Yvelines (78) 2 companies
# Company City Revenue
1 KANTAR CHAMBOURCY 54.0 M€
2 INTERVIEW MONTIGNY-LE-BRETONNEUX 1.1 M€
Val-d'Oise (95) 2 companies
# Company City Revenue
1 COMPAGNIE FRANCAISE DES TRANSPORTS REGIONAUX II BEAUCHAMP 127.8 M€
2 GFK RETAIL AND TECHNOLOGY FRANCE BEZONS 54.7 M€
Ardennes (08) 1 companies
# Company City Revenue
1 MAGOTTEAUX FRANCE AUBRIVES 4.5 M€
Cotes-d'Armor (22) 1 companies
# Company City Revenue
1 REVAC PLUS PLERIN 7.4 M€
Finistere (29) 1 companies
# Company City Revenue
1 AXE PSYCHOLOGIE PREFERENCE INNOVATION ATTITUDE SENSO QUIMPER 1.0 M€
Ille-et-Vilaine (35) 1 companies
# Company City Revenue
1 KANTAR MEDIA FRANCE CESSON-SEVIGNE 6.5 M€
Indre (36) 1 companies
# Company City Revenue
1 CV EQUIPMENT BUZANCAIS 6.3 M€
Indre-et-Loire (37) 1 companies
# Company City Revenue
1 PHARMEDINSIGHT AZAY-SUR-CHER 19.0 M€
Loire-Atlantique (44) 1 companies
# Company City Revenue
1 CEM'IN'EU SAINT-HERBLAIN 3.8 M€
Lot-et-Garonne (47) 1 companies
# Company City Revenue
1 IFIIM FAUGUEROLLES 1.6 M€
Meurthe-et-Moselle (54) 1 companies
# Company City Revenue
1 DIGITARIA VANDŒUVRE-LES-NANCY 1.1 M€
Morbihan (56) 1 companies
# Company City Revenue
1 SAS TRYOM LANESTER 2.3 M€
Pas-de-Calais (62) 1 companies
# Company City Revenue
1 REFERENCE DIRECTE INTERNATIONAL ROUVROY 2.1 M€
Puy-de-Dome (63) 1 companies
# Company City Revenue
1 SENSOR-E PANEL CLERMONT-FERRAND 938 k€
Sarthe (72) 1 companies
# Company City Revenue
1 OLIVIER FOUQUERE CONSULTING LE MANS 1.2 M€
Vaucluse (84) 1 companies
# Company City Revenue
1 OPTELIS SERIGNAN-DU-COMTAT 5.8 M€
Vendee (85) 1 companies
# Company City Revenue
1 KYNETEC FRANCE LES HERBIERS 4.2 M€
La Reunion (974) 1 companies
# Company City Revenue
1 IPSOS OCEAN INDIEN SAINT-DENIS 1.5 M€
No (No) 1 companies
# Company City Revenue
1 TOWER RESEARCH CAPITAL EUROPE B.V. - 43.7 M€

Frequently asked questions about the sector Études de marché et sondages

How many companies operate in the sector Études de marché et sondages ?

The sector Études de marché et sondages (NAF code 73.20Z) has 690 active companies in France (source INSEE SIRENE), of which 690 publish their annual accounts (source INPI). The statistics presented here are based on companies that publish their accounts.

What is the median revenue of the sector Études de marché et sondages ?

The median revenue of companies in the sector Études de marché et sondages is 328 k€ (data from 2025). This means that half of the companies in the sector have lower revenue, and the other half have higher revenue.

What are the largest companies in the sector Études de marché et sondages ?

The main companies in the sector Études de marché et sondages by revenue are : IQVIA OPERATIONS FRANCE SAS (152.6 M€), IPSOS (FRANCE) (132.5 M€), COMPAGNIE FRANCAISE DES TRANSPORTS REGIONAUX II (127.8 M€), MEDIAMETRIE (104.1 M€), MEDIAMETRIE (94.7 M€). See the table above for the complete ranking.

How is the sector doing Études de marché et sondages ?

The sector Études de marché et sondages shows a median net income positive of 98 k€, which indicates overall healthy profitability.