REFERENCE DIRECTE INTERNATIONAL : revenue, balance sheet and financial ratios

REFERENCE DIRECTE INTERNATIONAL is a French company founded 11 years ago, specialized in the sector Études de marché et sondages. Based in ROUVROY (62320), this company of category PME shows in 2025 a revenue of 2.1 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-05-02

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - REFERENCE DIRECTE INTERNATIONAL (SIREN 810273888)
Indicator 2025 2024 2023 2022 2021 2020 2019 2018 2017
Revenue 2 095 656 € 2 232 775 € 2 143 458 € 2 242 655 € 1 288 404 € 1 234 600 € 1 094 651 € 597 548 € 492 266 €
Net income 121 171 € 126 339 € 179 162 € 133 751 € 8 754 € 2 815 € 11 432 € -71 244 € -18 744 €
EBITDA 158 439 € 164 928 € 181 315 € 135 539 € 6 416 € 1 848 € 12 104 € -71 711 € -16 710 €
Net margin 5.8% 5.7% 8.4% 6.0% 0.7% 0.2% 1.0% -11.9% -3.8%

Revenue and income statement

In 2025, REFERENCE DIRECTE INTERNATIONAL achieves revenue of 2.1 M€. Over the period 2017-2025, the company shows strong growth with a CAGR (compound annual growth rate) of +19.9%. Slight decline of -6% vs 2024. After deducting consumption (5 k€), gross margin stands at 2.1 M€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 158 k€, representing 7.6% of revenue. The operating margin remains fragile, requiring cost vigilance. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 121 k€, i.e. 5.8% of revenue. This profit can be retained or distributed to shareholders.

Revenue (2025) ?
Revenue
Definition
Total amount of sales of goods and services made by the company.
Formula
Sales of goods + Sold production

2 095 656 €

Gross margin (2025) ?
Gross margin
Definition
Difference between revenue and cost of goods sold.
Formula
Revenue - Cost of goods consumed

2 090 388 €

EBITDA (2025) ?
Gross Operating Surplus (EBITDA)
Definition
Resources generated by current operations, before depreciation and financial expenses.
Formula
Value added - Personnel expenses - Taxes
Interpretation
Positive = profitable activity

158 439 €

EBIT (2025) ?
EBIT (Operating Income)
Definition
Operating income, including depreciation and provisions.
Formula
EBITDA - Depreciation and provisions + Reversals

156 523 €

Net income (2025) ?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax

121 171 €

EBITDA margin (2025) ?
EBITDA margin
Definition
Measures the company's operating profitability.
Formula
(EBE / CA) x 100
Interpretation
> 10% : Good profitability
5-10% : Average
< 5% : Low

7.6%

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Chart evolution

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Assets

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Liabilities

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Solvency and debt ratios

The debt ratio (= Financial debt / Equity x 100) stands at 14%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches 31%. The balance between equity and debt is satisfactory. Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 0.4 years of cash flow to repay all financial debt. This short period demonstrates excellent debt sustainability. Cash flow represents 6.0% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment. Satisfactory level allowing partial financing of growth.

Debt ratio (2025) ?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low
50-100% : Moderate
> 100% : High

14.091%

Financial autonomy (2025) ?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy
20-30% : Average
< 20% : Low

30.618%

Cash flow / Revenue (2025) ?
Cash flow / Revenue
Definition
Self-financing capacity relative to revenue.
Formula
(CAF / CA) x 100
Interpretation
The higher the ratio, the more cash the company generates

6.008%

Repayment capacity (2025) ?
Repayment capacity
Definition
Number of years needed to repay debts with cash flow.
Formula
Financial debt / Cash flow
Interpretation
< 3 years : Excellent
3-5 years : Fair
> 5 years : Warning

0.372

Asset age ratio (2025) ?
Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Interpretation
< 50% : Recent assets
50-70% : Normal wear
> 70% : Aging assets

57.0%

Solvency indicators evolution
REFERENCE DIRECTE INTERNATIONAL

Sector positioning

Debt ratio
14.09 2025
2023
2024
2025
Q1: 0.0
Med: 3.3
Q3: 19.05
Average

In 2025, the debt ratio of REFERENCE DIRECTE INTERNA... (14.09) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.

Financial autonomy
30.62% 2025
2023
2024
2025
Q1: 33.4%
Med: 54.97%
Q3: 69.35%
Average -35 pts over 3 years

In 2025, the financial autonomy of REFERENCE DIRECTE INTERNA... (30.6%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.

Repayment capacity
0.37 years 2025
2023
2024
2025
Q1: 0.0 years
Med: 0.05 years
Q3: 0.98 years
Average

In 2025, the repayment capacity of REFERENCE DIRECTE INTERNA... (0.37) ranks above the median of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A reduction effort could improve financial strength.

Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 146.24. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 1.1x. Coverage is limited: any activity downturn would jeopardize interest payments.

Liquidity ratio (2025) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

146.235

Interest coverage (2025) ?
Interest coverage
Definition
Ability to cover interest charges with operating income.
Formula
EBIT / Interest expenses
Interpretation
> 3 : Comfortable
1.5-3 : Acceptable
< 1.5 : Risk

1.096

Liquidity indicators evolution
REFERENCE DIRECTE INTERNATIONAL

Sector positioning

Liquidity ratio
146.24 2025
2023
2024
2025
Q1: 126.37
Med: 239.22
Q3: 442.03
Average -18 pts over 3 years

In 2025, the liquidity ratio of REFERENCE DIRECTE INTERNA... (146.24) ranks below the median of the sector. This ratio measures the ability to cover short-term debt with current assets. An improvement would strengthen the competitive position.

Interest coverage
1.1x 2025
2023
2024
2025
Q1: 0.0x
Med: 0.0x
Q3: 2.9x
Good

In 2025, the interest coverage of REFERENCE DIRECTE INTERNA... (1.1x) ranks above the median of the sector. This ratio indicates how many times operating income covers interest expenses. This comfortable position offers an appreciable safety margin.

Working capital requirement (WCR) and payment terms

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 12 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 112 days. Excellent situation: suppliers finance 100 days of the operating cycle (retail model). Overall, WCR represents 123 days of revenue, i.e. 718 k€ to permanently finance. Over 2017-2025, WCR increased by +2326%, requiring additional financing.

Operating WCR (2025) ?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released
Positive = financing needed

717 762 €

Customer credit (2025) ?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good
45-60j : Average
> 60j : Long

12 j

Supplier credit (2025) ?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow

112 j

Inventory turnover (2025) ?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover

0 j

WCR in days of revenue (2025) ?
WCR in days of revenue
Definition
Expresses working capital requirement in days of revenue.
Formula
(Operating WCR / Revenue) x 360
Interpretation
The fewer days, the better the working capital management

123 j

WCR and payment terms evolution
REFERENCE DIRECTE INTERNATIONAL

Positioning of REFERENCE DIRECTE INTERNATIONAL in its sector

Comparison with sector Études de marché et sondages

Valuation estimate

Based on 107 transactions of similar company sales (all years), the value of REFERENCE DIRECTE INTERNATIONAL is estimated at 414 302 € (range 155 147€ - 890 143€). With an EBITDA of 158 439€, the sector multiple of 2.6x is applied. The price/revenue ratio is 0.23x (conservative valuation). This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.

Estimated enterprise value 2025
107 transactions
155k€ 414k€ 890k€
414 302 € Range: 155 147€ - 890 143€
Section all-time Aggregated at NAF section level

Valuation detail by method

Ajustez les pondérations selon votre analyse

EBITDA Multiple 50%
158 439 € × 2.6x
Estimation 410 145 €
149 850€ - 939 574€
Revenue Multiple 30%
2 095 656 € × 0.23x
Estimation 473 484 €
194 957€ - 823 460€
Net Income Multiple 20%
121 171 € × 2.8x
Estimation 335 926 €
108 680€ - 866 596€
How is this estimate calculated?

This estimate is based on the analysis of 107 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.

  • EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
  • Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
  • Net Income Multiple: Relevant for mature companies with stable results.

This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).

Similar companies (Études de marché et sondages)

Compare REFERENCE DIRECTE INTERNATIONAL with other companies in the same sector:

Voir toutes les statistiques du secteur Études de marché et sondages

Frequently asked questions about REFERENCE DIRECTE INTERNATIONAL

What is the revenue of REFERENCE DIRECTE INTERNATIONAL ?

The revenue of REFERENCE DIRECTE INTERNATIONAL in 2025 is 2.1 M€.

Is REFERENCE DIRECTE INTERNATIONAL profitable?

Yes, REFERENCE DIRECTE INTERNATIONAL generated a net profit of 121 k€ in 2025.

Where is the headquarters of REFERENCE DIRECTE INTERNATIONAL ?

The headquarters of REFERENCE DIRECTE INTERNATIONAL is located in ROUVROY (62320), in the department Pas-de-Calais.

Where to find the tax return of REFERENCE DIRECTE INTERNATIONAL ?

The tax return of REFERENCE DIRECTE INTERNATIONAL is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does REFERENCE DIRECTE INTERNATIONAL operate?

REFERENCE DIRECTE INTERNATIONAL operates in the sector Études de marché et sondages (NAF code 73.20Z). See the 'Sector positioning' section above to compare the company with its competitors.