SIREN : 352639512
BVA MYSTERY SHOPPING is a French company founded 36 years ago, specialized in the sector Études de marché et sondages. Based in PARIS (75015), this company of category ETI shows in 2024 a revenue of 12.3 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Data updated on 2026-05-09
Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy
| Indicator | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 |
|---|---|---|---|---|---|---|---|---|---|
| Revenue | 12 265 375 € | 13 880 595 € | 9 922 421 € | 8 462 317 € | 8 400 912 € | 17 572 086 € | 17 058 645 € | 16 659 691 € | 15 398 909 € |
| Net income | -1 055 686 € | 228 105 € | -904 480 € | -136 574 € | -3 381 154 € | 93 831 € | 395 700 € | 431 971 € | -371 430 € |
| EBITDA | 125 585 € | 1 213 656 € | -401 809 € | 170 182 € | -878 793 € | 906 707 € | 1 124 852 € | 962 410 € | 320 408 € |
| Net margin | -8.6% | 1.6% | -9.1% | -1.6% | -40.2% | 0.5% | 2.3% | 2.6% | -2.4% |
In 2024, BVA MYSTERY SHOPPING achieves revenue of 12.3 M€. Activity remains stable over the period (CAGR: -2.8%). Significant drop of -12% vs 2023. After deducting consumption (0 €), gross margin stands at 12.3 M€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 126 k€, representing 1.0% of revenue. Warning negative scissor effect: despite revenue change (-12%), EBITDA varies by -90%, reducing margin by 7.7 pts. This reflects costs rising faster than revenue. The operating margin remains fragile, requiring cost vigilance. Net income is negative at -1.1 M€ (-8.6% of revenue), which will impact equity.
12 265 375 €
12 265 375 €
125 585 €
-158 629 €
-1 055 686 €
1.0%
The debt ratio (= Financial debt / Equity x 100) stands at -336%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches -15%. Low autonomy: the company heavily depends on external financing (banks, suppliers).
-335.79%
-14.68%
-0.375%
-135.009
In 2024, the debt ratio of BVA MYSTERY SHOPPING (-335.79) ranks in the bottom 25% of the sector, which is positive. This ratio measures the weight of debt relative to equity. A low ratio indicates a solid financial structure with little dependence on creditors.
In 2024, the financial autonomy of BVA MYSTERY SHOPPING (-14.7%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.
In 2024, the repayment capacity of BVA MYSTERY SHOPPING (-135.01) ranks in the bottom 25% of the sector, which is positive. This ratio indicates the number of years needed to repay debt with cash flow. A short capacity reflects controlled debt and good cash generation.
The liquidity ratio (= Current assets / Current liabilities) stands at 118.46. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 806.8x. Operating income very largely covers interest expenses: high safety margin.
118.464
806.843
In 2024, the liquidity ratio of BVA MYSTERY SHOPPING (118.46) ranks in the bottom 25% of the sector. This ratio measures the ability to cover short-term debt with current assets. A ratio below 1 may signal potential cash flow tensions.
In 2024, the interest coverage of BVA MYSTERY SHOPPING (806.8x) ranks in the top 25% of the sector. This ratio indicates how many times operating income covers interest expenses. High coverage means financial charges weigh little on profitability.
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 164 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 155 days. The company must finance 9 days of gap between collections and payments. Overall, WCR represents 134 days of revenue, i.e. 4.6 M€ to permanently finance. Over 2016-2024, WCR increased by +131%, requiring additional financing.
4 564 437 €
164 j
155 j
0 j
134 j
Based on 107 transactions of similar company sales (all years), the value of BVA MYSTERY SHOPPING is estimated at 1 242 380 € (range 502 123€ - 2 272 781€). With an EBITDA of 125 585€, the sector multiple of 2.6x is applied. The price/revenue ratio is 0.23x (conservative valuation). This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
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This estimate is based on the analysis of 107 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Compare BVA MYSTERY SHOPPING with other companies in the same sector:
Voir toutes les statistiques du secteur Études de marché et sondages
The revenue of BVA MYSTERY SHOPPING in 2024 is 12.3 M€.
BVA MYSTERY SHOPPING recorded a net loss in 2024.
The headquarters of BVA MYSTERY SHOPPING is located in PARIS (75015), in the department Paris.
The tax return of BVA MYSTERY SHOPPING is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
BVA MYSTERY SHOPPING operates in the sector Études de marché et sondages (NAF code 73.20Z). See the 'Sector positioning' section above to compare the company with its competitors.