KANTAR MEDIA INTELLIGENCE : revenue, balance sheet and financial ratios

KANTAR MEDIA INTELLIGENCE is a French company founded 3 years ago, specialized in the sector Études de marché et sondages. Based in COURBEVOIE (92400), this company of category ETI shows in 2024 a revenue of 34.9 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-05-02

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - KANTAR MEDIA INTELLIGENCE (SIREN 920021193)
Indicator 2024 2023
Revenue 34 935 390 € 34 236 674 €
Net income 4 459 964 € 3 627 965 €
EBITDA 7 429 719 € 6 567 858 €
Net margin 12.8% 10.6%

Revenue and income statement

In 2024, KANTAR MEDIA INTELLIGENCE achieves revenue of 34.9 M€. Vs 2023: +2%. After deducting consumption (0 €), gross margin stands at 34.9 M€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 7.4 M€, representing 21.3% of revenue. Positive scissor effect: EBITDA margin improves by +2.1 pts, sign of improved operational efficiency. This high EBITDA margin provides strong self-financing capacity and resilience to uncertainties. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 4.5 M€, i.e. 12.8% of revenue. This profit can be retained or distributed to shareholders.

Revenue (2024) ?
Revenue
Definition
Total amount of sales of goods and services made by the company.
Formula
Sales of goods + Sold production

34 935 390 €

Gross margin (2024) ?
Gross margin
Definition
Difference between revenue and cost of goods sold.
Formula
Revenue - Cost of goods consumed

34 935 390 €

EBITDA (2024) ?
Gross Operating Surplus (EBITDA)
Definition
Resources generated by current operations, before depreciation and financial expenses.
Formula
Value added - Personnel expenses - Taxes
Interpretation
Positive = profitable activity

7 429 719 €

EBIT (2024) ?
EBIT (Operating Income)
Definition
Operating income, including depreciation and provisions.
Formula
EBITDA - Depreciation and provisions + Reversals

6 464 171 €

Net income (2024) ?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax

4 459 964 €

EBITDA margin (2024) ?
EBITDA margin
Definition
Measures the company's operating profitability.
Formula
(EBE / CA) x 100
Interpretation
> 10% : Good profitability
5-10% : Average
< 5% : Low

21.2%

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Assets

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Liabilities

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Solvency and debt ratios

The debt ratio (= Financial debt / Equity x 100) stands at 0%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches 19%. Low autonomy: the company heavily depends on external financing (banks, suppliers). Cash flow represents 17.1% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment. This high level provides strong self-financing capacity.

Debt ratio (2024) ?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low
50-100% : Moderate
> 100% : High

0.0%

Financial autonomy (2024) ?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy
20-30% : Average
< 20% : Low

19.028%

Cash flow / Revenue (2024) ?
Cash flow / Revenue
Definition
Self-financing capacity relative to revenue.
Formula
(CAF / CA) x 100
Interpretation
The higher the ratio, the more cash the company generates

17.084%

Repayment capacity (2024) ?
Repayment capacity
Definition
Number of years needed to repay debts with cash flow.
Formula
Financial debt / Cash flow
Interpretation
< 3 years : Excellent
3-5 years : Fair
> 5 years : Warning

0.0

Asset age ratio (2024) ?
Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Interpretation
< 50% : Recent assets
50-70% : Normal wear
> 70% : Aging assets

17.4%

Solvency indicators evolution
KANTAR MEDIA INTELLIGENCE

Sector positioning

Debt ratio
0.0 2024
2023
2024
Q1: 0.0
Med: 2.02
Q3: 34.22
Excellent

In 2024, the debt ratio of KANTAR MEDIA INTELLIGENCE (0.00) ranks in the bottom 25% of the sector, which is positive. This ratio measures the weight of debt relative to equity. A low ratio indicates a solid financial structure with little dependence on creditors.

Financial autonomy
19.03% 2024
2023
2024
Q1: 12.11%
Med: 39.42%
Q3: 65.91%
Average

In 2024, the financial autonomy of KANTAR MEDIA INTELLIGENCE (19.0%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.

Repayment capacity
0.0 years 2024
2023
2024
Q1: 0.0 years
Med: 0.0 years
Q3: 0.41 years
Excellent

In 2024, the repayment capacity of KANTAR MEDIA INTELLIGENCE (0.00) ranks in the bottom 25% of the sector, which is positive. This ratio indicates the number of years needed to repay debt with cash flow. A short capacity reflects controlled debt and good cash generation.

Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 152.18. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 9.8x. Operating income very largely covers interest expenses: high safety margin.

Liquidity ratio (2024) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

152.184

Interest coverage (2024) ?
Interest coverage
Definition
Ability to cover interest charges with operating income.
Formula
EBIT / Interest expenses
Interpretation
> 3 : Comfortable
1.5-3 : Acceptable
< 1.5 : Risk

9.849

Liquidity indicators evolution
KANTAR MEDIA INTELLIGENCE

Sector positioning

Liquidity ratio
152.18 2024
2023
2024
Q1: 138.9
Med: 219.42
Q3: 420.98
Average +6 pts over 2 years

In 2024, the liquidity ratio of KANTAR MEDIA INTELLIGENCE (152.18) ranks below the median of the sector. This ratio measures the ability to cover short-term debt with current assets. An improvement would strengthen the competitive position.

Interest coverage
9.85x 2024
2023
2024
Q1: 0.0x
Med: 0.0x
Q3: 3.73x
Excellent

In 2024, the interest coverage of KANTAR MEDIA INTELLIGENCE (9.8x) ranks in the top 25% of the sector. This ratio indicates how many times operating income covers interest expenses. High coverage means financial charges weigh little on profitability.

Working capital requirement (WCR) and payment terms

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 25 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 151 days. Excellent situation: suppliers finance 126 days of the operating cycle (retail model). Overall, WCR represents 115 days of revenue, i.e. 11.2 M€ to permanently finance.

Operating WCR (2024) ?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released
Positive = financing needed

11 205 876 €

Customer credit (2024) ?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good
45-60j : Average
> 60j : Long

25 j

Supplier credit (2024) ?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow

151 j

Inventory turnover (2024) ?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover

0 j

WCR in days of revenue (2024) ?
WCR in days of revenue
Definition
Expresses working capital requirement in days of revenue.
Formula
(Operating WCR / Revenue) x 360
Interpretation
The fewer days, the better the working capital management

115 j

WCR and payment terms evolution
KANTAR MEDIA INTELLIGENCE

Positioning of KANTAR MEDIA INTELLIGENCE in its sector

Comparison with sector Études de marché et sondages

Valuation estimate

Based on 107 transactions of similar company sales (all years), the value of KANTAR MEDIA INTELLIGENCE is estimated at 14 457 356 € (range 5 288 506€ - 32 527 439€). With an EBITDA of 7 429 719€, the sector multiple of 2.6x is applied. The price/revenue ratio is 0.23x (conservative valuation). This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.

Estimated enterprise value 2024
107 transactions
5288k€ 14457k€ 32527k€
14 457 356 € Range: 5 288 506€ - 32 527 439€
Section all-time Aggregated at NAF section level

Valuation detail by method

Ajustez les pondérations selon votre analyse

EBITDA Multiple 50%
7 429 719 € × 2.6x
Estimation 19 233 029 €
7 026 935€ - 44 059 669€
Revenue Multiple 30%
34 935 390 € × 0.23x
Estimation 7 893 153 €
3 250 002€ - 13 727 386€
Net Income Multiple 20%
4 459 964 € × 2.8x
Estimation 12 364 483 €
4 000 192€ - 31 896 948€
How is this estimate calculated?

This estimate is based on the analysis of 107 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.

  • EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
  • Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
  • Net Income Multiple: Relevant for mature companies with stable results.

This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).

Similar companies (Études de marché et sondages)

Compare KANTAR MEDIA INTELLIGENCE with other companies in the same sector:

Frequently asked questions about KANTAR MEDIA INTELLIGENCE

What is the revenue of KANTAR MEDIA INTELLIGENCE ?

The revenue of KANTAR MEDIA INTELLIGENCE in 2024 is 34.9 M€.

Is KANTAR MEDIA INTELLIGENCE profitable?

Yes, KANTAR MEDIA INTELLIGENCE generated a net profit of 4.5 M€ in 2024.

Where is the headquarters of KANTAR MEDIA INTELLIGENCE ?

The headquarters of KANTAR MEDIA INTELLIGENCE is located in COURBEVOIE (92400), in the department Hauts-de-Seine.

Where to find the tax return of KANTAR MEDIA INTELLIGENCE ?

The tax return of KANTAR MEDIA INTELLIGENCE is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does KANTAR MEDIA INTELLIGENCE operate?

KANTAR MEDIA INTELLIGENCE operates in the sector Études de marché et sondages (NAF code 73.20Z). See the 'Sector positioning' section above to compare the company with its competitors.