MANIFESTO FACTORY : revenue, balance sheet and financial ratios

MANIFESTO FACTORY is a French company founded 38 years ago, specialized in the sector Activités des agences de publicité. Based in PARIS (75009), this company of category ETI shows in 2021 a revenue of 6.3 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-05-09

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - MANIFESTO FACTORY (SIREN 343404331)
Indicator 2021 2020 2019 2017 2017
Revenue 6 302 180 € 4 675 031 € 7 384 852 € 3 701 634 € 10 253 050 €
Net income -7 564 € -373 186 € -357 516 € -508 872 € 266 438 €
EBITDA 199 678 € -216 051 € 84 514 € -399 658 € 745 501 €
Net margin -0.1% -8.0% -4.8% -13.7% 2.6%

Revenue and income statement

In 2021, MANIFESTO FACTORY achieves revenue of 6.3 M€. Revenue is declining over the period 2017-2021 (CAGR: -11.5%). Vs 2020, growth of +35% (4.7 M€ -> 6.3 M€). After deducting consumption (4.4 M€), gross margin stands at 1.9 M€, i.e. a rate of 30%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 200 k€, representing 3.2% of revenue. Positive scissor effect: EBITDA margin improves by +7.8 pts, sign of improved operational efficiency. The operating margin remains fragile, requiring cost vigilance. Net income is negative at -8 k€ (-0.1% of revenue), which will impact equity.

Revenue (2021) ?
Revenue
Definition
Total amount of sales of goods and services made by the company.
Formula
Sales of goods + Sold production

6 302 180 €

Gross margin (2021) ?
Gross margin
Definition
Difference between revenue and cost of goods sold.
Formula
Revenue - Cost of goods consumed

1 919 083 €

EBITDA (2021) ?
Gross Operating Surplus (EBITDA)
Definition
Resources generated by current operations, before depreciation and financial expenses.
Formula
Value added - Personnel expenses - Taxes
Interpretation
Positive = profitable activity

199 678 €

EBIT (2021) ?
EBIT (Operating Income)
Definition
Operating income, including depreciation and provisions.
Formula
EBITDA - Depreciation and provisions + Reversals

106 094 €

Net income (2021) ?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax

-7 564 €

EBITDA margin (2021) ?
EBITDA margin
Definition
Measures the company's operating profitability.
Formula
(EBE / CA) x 100
Interpretation
> 10% : Good profitability
5-10% : Average
< 5% : Low

3.2%

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Assets

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Liabilities

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Solvency and debt ratios

The debt ratio (= Financial debt / Equity x 100) stands at 163%. Critical situation: debt significantly exceeds equity, severely limiting borrowing capacity and exposing the company to default risk. Financial autonomy (= Equity / Total assets x 100) reaches 24%. The balance between equity and debt is satisfactory.

Debt ratio (2021) ?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low
50-100% : Moderate
> 100% : High

163.4%

Financial autonomy (2021) ?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy
20-30% : Average
< 20% : Low

24.322%

Cash flow / Revenue (2021) ?
Cash flow / Revenue
Definition
Self-financing capacity relative to revenue.
Formula
(CAF / CA) x 100
Interpretation
The higher the ratio, the more cash the company generates

-0.854%

Repayment capacity (2021) ?
Repayment capacity
Definition
Number of years needed to repay debts with cash flow.
Formula
Financial debt / Cash flow
Interpretation
< 3 years : Excellent
3-5 years : Fair
> 5 years : Warning

-47.159

Asset age ratio (2021) ?
Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Interpretation
< 50% : Recent assets
50-70% : Normal wear
> 70% : Aging assets

18.3%

Solvency indicators evolution
MANIFESTO FACTORY

Sector positioning

Debt ratio
163.4 2021
2019
2020
2021
Q1: 0.0
Med: 12.08
Q3: 71.81
Average

In 2021, the debt ratio of MANIFESTO FACTORY (163.40) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.

Financial autonomy
24.32% 2021
2019
2020
2021
Q1: 9.99%
Med: 32.53%
Q3: 55.05%
Average +6 pts over 3 years

In 2021, the financial autonomy of MANIFESTO FACTORY (24.3%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.

Repayment capacity
-47.16 years 2021
2019
2020
2021
Q1: 0.0 years
Med: 0.01 years
Q3: 1.56 years
Excellent -50 pts over 3 years

In 2021, the repayment capacity of MANIFESTO FACTORY (-47.16) ranks in the bottom 25% of the sector, which is positive. This ratio indicates the number of years needed to repay debt with cash flow. A short capacity reflects controlled debt and good cash generation.

Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 205.43. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 166.2x. Operating income very largely covers interest expenses: high safety margin.

Liquidity ratio (2021) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

205.432

Interest coverage (2021) ?
Interest coverage
Definition
Ability to cover interest charges with operating income.
Formula
EBIT / Interest expenses
Interpretation
> 3 : Comfortable
1.5-3 : Acceptable
< 1.5 : Risk

166.189

Liquidity indicators evolution
MANIFESTO FACTORY

Sector positioning

Liquidity ratio
205.43 2021
2019
2020
2021
Q1: 134.84
Med: 213.66
Q3: 348.49
Average +15 pts over 3 years

In 2021, the liquidity ratio of MANIFESTO FACTORY (205.43) ranks below the median of the sector. This ratio measures the ability to cover short-term debt with current assets. An improvement would strengthen the competitive position.

Interest coverage
166.19x 2021
2019
2020
2021
Q1: 0.0x
Med: 0.0x
Q3: 1.3x
Excellent

In 2021, the interest coverage of MANIFESTO FACTORY (166.2x) ranks in the top 25% of the sector. This ratio indicates how many times operating income covers interest expenses. High coverage means financial charges weigh little on profitability.

Working capital requirement (WCR) and payment terms

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 93 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 86 days. The company must finance 7 days of gap between collections and payments. Inventory turnover is 83 days (= Average inventory / Cost of goods x 360). Overall, WCR represents 171 days of revenue, i.e. 3.0 M€ to permanently finance. Over 2017-2021, WCR increased by +88%, requiring additional financing.

Operating WCR (2021) ?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released
Positive = financing needed

2 995 741 €

Customer credit (2021) ?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good
45-60j : Average
> 60j : Long

93 j

Supplier credit (2021) ?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow

86 j

Inventory turnover (2021) ?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover

83 j

WCR in days of revenue (2021) ?
WCR in days of revenue
Definition
Expresses working capital requirement in days of revenue.
Formula
(Operating WCR / Revenue) x 360
Interpretation
The fewer days, the better the working capital management

171 j

WCR and payment terms evolution
MANIFESTO FACTORY

Positioning of MANIFESTO FACTORY in its sector

Comparison with sector Activités des agences de publicité

Valuation estimate

Based on 68 transactions of similar company sales (all years), the value of MANIFESTO FACTORY is estimated at 889 029 € (range 323 328€ - 2 314 441€). With an EBITDA of 199 678€, the sector multiple of 2.9x is applied. The price/revenue ratio is 0.22x (conservative valuation). This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.

Estimated enterprise value 2021
68 tx
323k€ 889k€ 2314k€
889 029 € Range: 323 328€ - 2 314 441€
NAF 5 all-time

Valuation detail by method

Ajustez les pondérations selon votre analyse

EBITDA Multiple 50%
199 678 € × 2.9x
Estimation 573 688 €
165 554€ - 2 258 353€
Revenue Multiple 30%
6 302 180 € × 0.22x
Estimation 1 414 599 €
586 285€ - 2 407 924€
How is this estimate calculated?

This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.

  • EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
  • Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
  • Net Income Multiple: Relevant for mature companies with stable results.

This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).

Similar companies (Activités des agences de publicité)

Compare MANIFESTO FACTORY with other companies in the same sector:

Frequently asked questions about MANIFESTO FACTORY

What is the revenue of MANIFESTO FACTORY ?

The revenue of MANIFESTO FACTORY in 2021 is 6.3 M€.

Is MANIFESTO FACTORY profitable?

MANIFESTO FACTORY recorded a net loss in 2021.

Where is the headquarters of MANIFESTO FACTORY ?

The headquarters of MANIFESTO FACTORY is located in PARIS (75009), in the department Paris.

Where to find the tax return of MANIFESTO FACTORY ?

The tax return of MANIFESTO FACTORY is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does MANIFESTO FACTORY operate?

MANIFESTO FACTORY operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.