AUTO SPORT PROMOTION : revenue, balance sheet and financial ratios

AUTO SPORT PROMOTION is a French company founded 35 years ago, specialized in the sector Autres activités liées au sport. Based in RABASTENS (81800), this company of category PME shows in 2024 a revenue of 14.0 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-05-09

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - AUTO SPORT PROMOTION (SIREN 381138494)
Indicator 2024 2023 2022 2021 2020 2019 2018 2017 2016
Revenue 14 006 559 € 7 713 850 € 8 446 018 € 7 600 377 € 6 436 339 € 6 228 359 € 6 963 750 € 4 684 828 € 2 966 112 €
Net income 1 095 351 € 110 287 € 44 389 € 114 366 € 609 270 € 393 256 € 411 592 € 78 185 € 121 629 €
EBITDA 1 193 203 € -209 747 € 441 715 € 388 703 € 1 222 684 € 657 109 € 610 052 € 601 497 € 61 222 €
Net margin 7.8% 1.4% 0.5% 1.5% 9.5% 6.3% 5.9% 1.7% 4.1%

Revenue and income statement

In 2024, AUTO SPORT PROMOTION achieves revenue of 14.0 M€. Over the period 2016-2024, the company shows strong growth with a CAGR (compound annual growth rate) of +21.4%. Vs 2023, growth of +82% (7.7 M€ -> 14.0 M€). After deducting consumption (-2 k€), gross margin stands at 14.0 M€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 1.2 M€, representing 8.5% of revenue. Positive scissor effect: EBITDA margin improves by +11.2 pts, sign of improved operational efficiency. This level of operating margin is satisfactory for the sector. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 1.1 M€, i.e. 7.8% of revenue. This profit can be retained or distributed to shareholders.

Revenue (2024) ?
Revenue
Definition
Total amount of sales of goods and services made by the company.
Formula
Sales of goods + Sold production

14 006 559 €

Gross margin (2024) ?
Gross margin
Definition
Difference between revenue and cost of goods sold.
Formula
Revenue - Cost of goods consumed

14 008 699 €

EBITDA (2024) ?
Gross Operating Surplus (EBITDA)
Definition
Resources generated by current operations, before depreciation and financial expenses.
Formula
Value added - Personnel expenses - Taxes
Interpretation
Positive = profitable activity

1 193 203 €

EBIT (2024) ?
EBIT (Operating Income)
Definition
Operating income, including depreciation and provisions.
Formula
EBITDA - Depreciation and provisions + Reversals

851 406 €

Net income (2024) ?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax

1 095 351 €

EBITDA margin (2024) ?
EBITDA margin
Definition
Measures the company's operating profitability.
Formula
(EBE / CA) x 100
Interpretation
> 10% : Good profitability
5-10% : Average
< 5% : Low

8.5%

Loading income statement...

Chart evolution

Show :

Assets

Loading data...

Liabilities

Loading data...

Solvency and debt ratios

The debt ratio (= Financial debt / Equity x 100) stands at 9%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches 42%. This high autonomy means the company finances most of its assets through equity, a sign of strength. Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 0.3 years of cash flow to repay all financial debt. This short period demonstrates excellent debt sustainability. Cash flow represents 6.7% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment. Satisfactory level allowing partial financing of growth.

Debt ratio (2024) ?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low
50-100% : Moderate
> 100% : High

9.138%

Financial autonomy (2024) ?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy
20-30% : Average
< 20% : Low

42.102%

Cash flow / Revenue (2024) ?
Cash flow / Revenue
Definition
Self-financing capacity relative to revenue.
Formula
(CAF / CA) x 100
Interpretation
The higher the ratio, the more cash the company generates

6.691%

Repayment capacity (2024) ?
Repayment capacity
Definition
Number of years needed to repay debts with cash flow.
Formula
Financial debt / Cash flow
Interpretation
< 3 years : Excellent
3-5 years : Fair
> 5 years : Warning

0.306

Asset age ratio (2024) ?
Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Interpretation
< 50% : Recent assets
50-70% : Normal wear
> 70% : Aging assets

46.2%

Solvency indicators evolution
AUTO SPORT PROMOTION

Sector positioning

Debt ratio
9.14 2024
2022
2023
2024
Q1: 0.0
Med: 4.63
Q3: 69.04
Average -7 pts over 3 years

In 2024, the debt ratio of AUTO SPORT PROMOTION (9.14) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.

Financial autonomy
42.1% 2024
2022
2023
2024
Q1: 0.0%
Med: 20.59%
Q3: 51.7%
Good

In 2024, the financial autonomy of AUTO SPORT PROMOTION (42.1%) ranks above the median of the sector. This ratio represents the share of equity in total financing. This comfortable position offers an appreciable safety margin.

Repayment capacity
0.31 years 2024
2022
2023
2024
Q1: -0.43 years
Med: 0.0 years
Q3: 1.18 years
Average -18 pts over 3 years

In 2024, the repayment capacity of AUTO SPORT PROMOTION (0.31) ranks above the median of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A reduction effort could improve financial strength.

Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 648.87. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 0.6x. Danger: operating income does not cover interest charges, unsustainable situation.

Liquidity ratio (2024) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

648.869

Interest coverage (2024) ?
Interest coverage
Definition
Ability to cover interest charges with operating income.
Formula
EBIT / Interest expenses
Interpretation
> 3 : Comfortable
1.5-3 : Acceptable
< 1.5 : Risk

0.575

Liquidity indicators evolution
AUTO SPORT PROMOTION

Sector positioning

Liquidity ratio
648.87 2024
2022
2023
2024
Q1: 89.44
Med: 180.84
Q3: 411.87
Excellent

In 2024, the liquidity ratio of AUTO SPORT PROMOTION (648.87) ranks in the top 25% of the sector. This ratio measures the ability to cover short-term debt with current assets. A ratio above 1 ensures comfortable coverage of short-term maturities.

Interest coverage
0.57x 2024
2022
2023
2024
Q1: -0.38x
Med: 0.0x
Q3: 0.91x
Good -10 pts over 3 years

In 2024, the interest coverage of AUTO SPORT PROMOTION (0.6x) ranks above the median of the sector. This ratio indicates how many times operating income covers interest expenses. This comfortable position offers an appreciable safety margin.

Working capital requirement (WCR) and payment terms

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 6 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 8 days. Favorable situation: supplier credit is longer than customer credit by 2 days. WCR is negative (-75 days): operations structurally generate cash. Notable WCR improvement over the period (-1820%), freeing up cash.

Operating WCR (2024) ?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released
Positive = financing needed

-2 905 661 €

Customer credit (2024) ?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good
45-60j : Average
> 60j : Long

6 j

Supplier credit (2024) ?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow

8 j

Inventory turnover (2024) ?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover

0 j

WCR in days of revenue (2024) ?
WCR in days of revenue
Definition
Expresses working capital requirement in days of revenue.
Formula
(Operating WCR / Revenue) x 360
Interpretation
The fewer days, the better the working capital management

-75 j

WCR and payment terms evolution
AUTO SPORT PROMOTION

Positioning of AUTO SPORT PROMOTION in its sector

Comparison with sector Autres activités liées au sport

Valuation estimate

Based on 161 transactions of similar company sales (all years), the value of AUTO SPORT PROMOTION is estimated at 6 567 453 € (range 3 360 632€ - 10 756 230€). With an EBITDA of 1 193 203€, the sector multiple of 4.7x is applied. The price/revenue ratio is 0.62x (in line with sector norms). This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.

Estimated enterprise value 2024
161 transactions
3360k€ 6567k€ 10756k€
6 567 453 € Range: 3 360 632€ - 10 756 230€
NAF 4 all-time Aggregated at NAF sub-class level

Valuation detail by method

Ajustez les pondérations selon votre analyse

EBITDA Multiple 50%
1 193 203 € × 4.7x
Estimation 5 599 354 €
3 095 633€ - 8 185 176€
Revenue Multiple 30%
14 006 559 € × 0.62x
Estimation 8 680 558 €
4 344 022€ - 13 973 099€
Net Income Multiple 20%
1 095 351 € × 5.3x
Estimation 5 818 046 €
2 548 045€ - 12 358 562€
How is this estimate calculated?

This estimate is based on the analysis of 161 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.

  • EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
  • Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
  • Net Income Multiple: Relevant for mature companies with stable results.

This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).

Similar companies (Autres activités liées au sport)

Compare AUTO SPORT PROMOTION with other companies in the same sector:

Frequently asked questions about AUTO SPORT PROMOTION

What is the revenue of AUTO SPORT PROMOTION ?

The revenue of AUTO SPORT PROMOTION in 2024 is 14.0 M€.

Is AUTO SPORT PROMOTION profitable?

Yes, AUTO SPORT PROMOTION generated a net profit of 1.1 M€ in 2024.

Where is the headquarters of AUTO SPORT PROMOTION ?

The headquarters of AUTO SPORT PROMOTION is located in RABASTENS (81800), in the department Tarn.

Where to find the tax return of AUTO SPORT PROMOTION ?

The tax return of AUTO SPORT PROMOTION is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does AUTO SPORT PROMOTION operate?

AUTO SPORT PROMOTION operates in the sector Autres activités liées au sport (NAF code 93.19Z). See the 'Sector positioning' section above to compare the company with its competitors.