SIREN : 320624943
SAD MARKETING is a French company founded 45 years ago, specialized in the sector Études de marché et sondages. Based in VILLENEUVE-D'ASCQ (59650), this company of category PME shows in 2022 a revenue of 2.4 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Data updated on 2026-05-02
Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy
| Kennzahl | 2024 | 2023 | 2022 | 2021 | 2019 | 2017 | 2016 |
|---|---|---|---|---|---|---|---|
| Umsatz | N/C | N/C | 2 362 618 € | N/C | N/C | N/C | 2 479 712 € |
| Nettoergebnis | 84 690 € | 109 660 € | 71 608 € | 170 085 € | -98 659 € | 141 099 € | 40 632 € |
| EBITDA | N/C | N/C | 30 286 € | N/C | N/C | N/C | 49 899 € |
| Nettomarge | N/C | N/C | 3.0% | N/C | N/C | N/C | 1.6% |
In 2024, SAD MARKETING generates positive net income of 85 k€. Net income represents the final profit after all expenses (operating, financial, exceptional) and corporate tax. Change over 2016-2024: 41 k€ -> 85 k€.
84 690 €
The debt ratio (= Financial debt / Equity x 100) stands at 37%. Debt remains under control: the company retains capacity to raise new debt if needed. Financial autonomy (= Equity / Total assets x 100) reaches 31%. The balance between equity and debt is satisfactory.
37.32%
31.307%
5.9%
In 2024, the debt ratio of SAD MARKETING (37.32) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.
In 2024, the financial autonomy of SAD MARKETING (31.3%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.
In 2022, the repayment capacity of SAD MARKETING (5.38) ranks in the top 25% of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A long duration may signal heavy debt relative to repayment capacity.
The liquidity ratio (= Current assets / Current liabilities) stands at 171.46. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.
171.462
In 2024, the liquidity ratio of SAD MARKETING (171.46) ranks below the median of the sector. This ratio measures the ability to cover short-term debt with current assets. An improvement would strengthen the competitive position.
In 2022, the interest coverage of SAD MARKETING (19.1x) ranks in the top 25% of the sector. This ratio indicates how many times operating income covers interest expenses. High coverage means financial charges weigh little on profitability.
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments.
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Based on 107 transactions of similar company sales (all years), the value of SAD MARKETING is estimated at 234 788 € (range 75 959€ - 605 689€). This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Only this financial indicator is available for this company.
This estimate is based on the analysis of 107 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Compare SAD MARKETING with other companies in the same sector:
Voir toutes les statistiques du secteur Études de marché et sondages
The revenue of SAD MARKETING in 2022 is 2.4 M€.
Yes, SAD MARKETING generated a net profit of 85 k€ in 2024.
The headquarters of SAD MARKETING is located in VILLENEUVE-D'ASCQ (59650), in the department Nord.
The tax return of SAD MARKETING is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
SAD MARKETING operates in the sector Études de marché et sondages (NAF code 73.20Z). See the 'Sector positioning' section above to compare the company with its competitors.