SIREN : 384773966
DIRECT is a French company founded 34 years ago, specialized in the sector Activités des agences de publicité. Based in HAMBACH (57910), this company of category PME shows in 2020 a revenue of 3.1 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Data updated on 2026-05-02
Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy
| Indicador | 2020 | 2016 |
|---|---|---|
| Ingresos | 3 052 950 € | 4 182 859 € |
| Resultado neto | 23 403 € | 181 950 € |
| EBITDA | -47 547 € | 242 029 € |
| Margen neto | 0.8% | 4.3% |
In 2020, DIRECT achieves revenue of 3.1 M€. Significant drop of -27% vs 2016. After deducting consumption (0 €), gross margin stands at 3.1 M€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches -48 k€, representing -1.6% of revenue. Warning negative scissor effect: despite revenue change (-27%), EBITDA varies by -120%, reducing margin by 7.3 pts. This reflects costs rising faster than revenue. Negative EBITDA means operations do not cover current expenses: concerning situation. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 23 k€, i.e. 0.8% of revenue. This profit can be retained or distributed to shareholders.
3 052 950 €
3 052 950 €
-47 547 €
26 391 €
23 403 €
-1.6%
The debt ratio (= Financial debt / Equity x 100) stands at 132%. Debt level is high: negotiating margin with banks is reduced. Financial autonomy (= Equity / Total assets x 100) reaches 26%. The balance between equity and debt is satisfactory.
131.778%
25.939%
-1.865%
-9.902
10.4%
In 2020, the debt ratio of DIRECT (131.78) ranks in the top 25% of the sector. This ratio measures the weight of debt relative to equity. A high ratio may indicate excessive dependence on external financing.
In 2020, the financial autonomy of DIRECT (25.9%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.
In 2020, the repayment capacity of DIRECT (-9.90) ranks in the bottom 25% of the sector, which is positive. This ratio indicates the number of years needed to repay debt with cash flow. A short capacity reflects controlled debt and good cash generation.
The liquidity ratio (= Current assets / Current liabilities) stands at 298.82. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.
298.82
-0.995
In 2020, the liquidity ratio of DIRECT (298.82) ranks above the median of the sector. This ratio measures the ability to cover short-term debt with current assets. This comfortable position offers an appreciable safety margin.
In 2020, the interest coverage of DIRECT (-1.0x) ranks below the median of the sector. This ratio indicates how many times operating income covers interest expenses. An improvement would strengthen the competitive position.
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 47 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 20 days. The company must finance 27 days of gap between collections and payments. Overall, WCR represents 5 days of revenue, i.e. 42 k€ to permanently finance.
41 703 €
47 j
20 j
0 j
5 j
Based on 68 transactions of similar company sales
(all years),
the value of DIRECT is estimated at
438 429 €
(range 183 501€ - 802 471€).
The price/revenue ratio is 0.22x
(conservative valuation).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.
Ajustez les pondérations selon votre analyse
This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Compare DIRECT with other companies in the same sector:
Voir toutes les statistiques du secteur Activités des agences de publicité
The revenue of DIRECT in 2020 is 3.1 M€.
Yes, DIRECT generated a net profit of 23 k€ in 2020.
The headquarters of DIRECT is located in HAMBACH (57910), in the department Moselle.
The tax return of DIRECT is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
DIRECT operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.