SIREN : 499925956
WL FRANCE SAS is a French company founded 18 years ago, specialized in the sector Activités des agences de publicité. Based in PARIS (75002), this company of category GE shows in 2024 a revenue of 30.5 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Data updated on 2026-05-09
Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy
| Indicator | 2024 | 2023 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 |
|---|---|---|---|---|---|---|---|---|
| Revenue | 30 524 781 € | 38 215 945 € | 42 802 298 € | 39 611 502 € | 29 551 198 € | 18 344 091 € | 15 819 710 € | 18 869 564 € |
| Net income | 2 392 829 € | 2 619 737 € | 2 132 983 € | 2 304 255 € | 1 520 497 € | 1 150 321 € | 1 001 035 € | 1 042 962 € |
| EBITDA | 817 539 € | 2 795 406 € | 2 838 637 € | 2 538 912 € | 1 551 699 € | 1 066 043 € | 842 953 € | 1 244 606 € |
| Net margin | 7.8% | 6.9% | 5.0% | 5.8% | 5.1% | 6.3% | 6.3% | 5.5% |
In 2024, WL FRANCE SAS achieves revenue of 30.5 M€. Over the period 2016-2024, the company shows strong growth with a CAGR (compound annual growth rate) of +6.2%. Significant drop of -20% vs 2023. After deducting consumption (0 €), gross margin stands at 30.5 M€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 818 k€, representing 2.7% of revenue. Warning negative scissor effect: despite revenue change (-20%), EBITDA varies by -71%, reducing margin by 4.6 pts. This reflects costs rising faster than revenue. The operating margin remains fragile, requiring cost vigilance. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 2.4 M€, i.e. 7.8% of revenue. This profit can be retained or distributed to shareholders.
30 524 781 €
30 524 781 €
817 539 €
1 953 284 €
2 392 829 €
2.7%
The debt ratio (= Financial debt / Equity x 100) stands at 5%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches 77%. This high autonomy means the company finances most of its assets through equity, a sign of strength. Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 0.6 years of cash flow to repay all financial debt. This short period demonstrates excellent debt sustainability. Cash flow represents 7.9% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment. Satisfactory level allowing partial financing of growth.
5.111%
76.9%
7.908%
0.628
33.5%
In 2024, the debt ratio of WL FRANCE SAS (5.11) ranks below the median of the sector. This ratio measures the weight of debt relative to equity. This controlled position reflects prudent management.
In 2024, the financial autonomy of WL FRANCE SAS (76.9%) ranks in the top 25% of the sector. This ratio represents the share of equity in total financing. High autonomy reflects financial independence and ability to absorb shocks.
In 2024, the repayment capacity of WL FRANCE SAS (0.63) ranks above the median of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A reduction effort could improve financial strength.
The liquidity ratio (= Current assets / Current liabilities) stands at 349.95. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 3.1x. Financial charges are adequately covered by operations.
349.951
3.117
In 2024, the liquidity ratio of WL FRANCE SAS (349.95) ranks above the median of the sector. This ratio measures the ability to cover short-term debt with current assets. This comfortable position offers an appreciable safety margin.
In 2024, the interest coverage of WL FRANCE SAS (3.1x) ranks in the top 25% of the sector. This ratio indicates how many times operating income covers interest expenses. High coverage means financial charges weigh little on profitability.
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 0 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 74 days. Excellent situation: suppliers finance 74 days of the operating cycle (retail model). Overall, WCR represents 448 days of revenue, i.e. 38.0 M€ to permanently finance. Over 2016-2024, WCR increased by +73%, requiring additional financing.
38 020 751 €
0 j
74 j
0 j
448 j
Based on 68 transactions of similar company sales
(all years),
the value of WL FRANCE SAS is estimated at
4 623 870 €
(range 1 860 203€ - 13 366 807€).
With an EBITDA of 817 539€, the sector multiple of 2.9x is applied.
The price/revenue ratio is 0.22x
(conservative valuation).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.
Ajustez les pondérations selon votre analyse
This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Compare WL FRANCE SAS with other companies in the same sector:
Voir toutes les statistiques du secteur Activités des agences de publicité
The revenue of WL FRANCE SAS in 2024 is 30.5 M€.
Yes, WL FRANCE SAS generated a net profit of 2.4 M€ in 2024.
The headquarters of WL FRANCE SAS is located in PARIS (75002), in the department Paris.
The tax return of WL FRANCE SAS is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
WL FRANCE SAS operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.