SIREN : 429010226
WILLOW CREATION is a French company founded 26 years ago, specialized in the sector Activités des agences de publicité. Based in MONTAIGU-VENDEE (85600), this company of category PME shows in 2022 a revenue of 777 k€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Data updated on 2026-05-02
Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy
| Indicator | 2022 | 2021 | 2020 |
|---|---|---|---|
| Revenue | 777 175 € | N/C | N/C |
| Net income | 14 076 € | 24 499 € | 17 375 € |
| EBITDA | 20 882 € | N/C | N/C |
| Net margin | 1.8% | N/C | N/C |
In 2022, WILLOW CREATION achieves revenue of 777 k€. After deducting consumption (0 €), gross margin stands at 777 k€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 21 k€, representing 2.7% of revenue. The operating margin remains fragile, requiring cost vigilance. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 14 k€, i.e. 1.8% of revenue. This profit can be retained or distributed to shareholders.
777 175 €
777 175 €
20 882 €
14 358 €
14 076 €
2.7%
The debt ratio (= Financial debt / Equity x 100) stands at 160%. Critical situation: debt significantly exceeds equity, severely limiting borrowing capacity and exposing the company to default risk. Financial autonomy (= Equity / Total assets x 100) reaches 19%. Low autonomy: the company heavily depends on external financing (banks, suppliers). Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 6.0 years of cash flow to repay all financial debt. This ratio remains within usual banking standards. Cash flow represents 2.7% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment.
160.395%
19.462%
2.672%
5.978
45.9%
In 2022, the debt ratio of WILLOW CREATION (160.40) ranks in the top 25% of the sector. This ratio measures the weight of debt relative to equity. A high ratio may indicate excessive dependence on external financing.
In 2022, the financial autonomy of WILLOW CREATION (19.5%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.
In 2022, the repayment capacity of WILLOW CREATION (5.98) ranks in the top 25% of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A long duration may signal heavy debt relative to repayment capacity.
The liquidity ratio (= Current assets / Current liabilities) stands at 188.51. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 7.1x. Operating income very largely covers interest expenses: high safety margin.
188.514
7.063
In 2022, the liquidity ratio of WILLOW CREATION (188.51) ranks below the median of the sector. This ratio measures the ability to cover short-term debt with current assets. An improvement would strengthen the competitive position.
In 2022, the interest coverage of WILLOW CREATION (7.1x) ranks in the top 25% of the sector. This ratio indicates how many times operating income covers interest expenses. High coverage means financial charges weigh little on profitability.
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 77 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 50 days. The company must finance 27 days of gap between collections and payments. Inventory turnover is 8 days (= Average inventory / Cost of goods x 360). Fast turnover, sign of good inventory management. Overall, WCR represents 58 days of revenue, i.e. 125 k€ to permanently finance.
125 374 €
77 j
50 j
8 j
58 j
Based on 68 transactions of similar company sales
(all years),
the value of WILLOW CREATION is estimated at
90 531 €
(range 34 284€ - 238 022€).
With an EBITDA of 20 882€, the sector multiple of 2.9x is applied.
The price/revenue ratio is 0.22x
(conservative valuation).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.
Ajustez les pondérations selon votre analyse
This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Compare WILLOW CREATION with other companies in the same sector:
Voir toutes les statistiques du secteur Activités des agences de publicité
The revenue of WILLOW CREATION in 2022 is 777 k€.
Yes, WILLOW CREATION generated a net profit of 14 k€ in 2022.
The headquarters of WILLOW CREATION is located in MONTAIGU-VENDEE (85600), in the department Vendee.
The tax return of WILLOW CREATION is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
WILLOW CREATION operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.