WELLNESS ONLINE : revenue, balance sheet and financial ratios

In 2024, WELLNESS ONLINE achieves revenue of 4.6 M€. Over the period 2018-2024, the company shows strong growth with a CAGR (compound annual growth rate) of +18.1%. Slight decline of -9% vs 2023. After deducting consumption (1.6 M€), gross margin stands at 2.9 M€, i.e. a rate of 65%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 485 k€, representing 10.6% of revenue. Warning negative scissor effect: despite revenue change (-9%), EBITDA varies by -27%, reducing margin by 2.6 pts. This reflects costs rising faster than revenue. This level of operating margin is satisfactory for the sector. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 315 k€, i.e. 6.9% of revenue. This profit can be retained or distributed to shareholders.

The debt ratio (= Financial debt / Equity x 100) stands at 23%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches 62%. This high autonomy means the company finances most of its assets through equity, a sign of strength. Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 0.8 years of cash flow to repay all financial debt. This short period demonstrates excellent debt sustainability. Cash flow represents 7.0% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment. Satisfactory level allowing partial financing of growth.

The liquidity ratio (= Current assets / Current liabilities) stands at 449.48. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 17.0x. Operating income very largely covers interest expenses: high safety margin.

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 1 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 23 days. Favorable situation: supplier credit is longer than customer credit by 22 days. Inventory turnover is 89 days (= Average inventory / Cost of goods x 360). Overall, WCR represents 106 days of revenue, i.e. 1.3 M€ to permanently finance. Over 2018-2024, WCR increased by +241%, requiring additional financing.

Based on 121 transactions of similar company sales (all years), the value of WELLNESS ONLINE is estimated at 1 378 000 € (range 628 600€ - 3 220 650€). With an EBITDA of 484 542€, the sector multiple of 3.2x is applied. The price/revenue ratio is 0.27x (conservative valuation). This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.