UNIBAIL MARKETING ET MULTIMEDIA : revenue, balance sheet and financial ratios

UNIBAIL MARKETING ET MULTIMEDIA is a French company founded 25 years ago, specialized in the sector Régie publicitaire de médias. Based in PARIS (75016), this company of category ETI shows in 2024 a revenue of 36.3 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-05-09

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - UNIBAIL MARKETING ET MULTIMEDIA (SIREN 433127537)
Indicator 2024 2023 2022 2021 2020 2019 2018 2017 2016
Revenue 36 263 101 € 22 708 313 € 19 947 105 € 11 562 234 € 10 059 820 € 15 909 758 € 15 914 011 € 14 897 621 € 13 912 061 €
Net income -406 791 € -128 501 € 1 774 818 € 2 099 556 € -836 806 € 2 299 961 € 2 191 301 € 2 900 599 € 2 505 376 €
EBITDA 23 838 694 € 15 325 545 € 14 927 656 € 8 620 143 € 7 403 920 € 12 695 277 € 12 675 556 € 12 334 792 € 10 867 333 €
Net margin -1.1% -0.6% 8.9% 18.2% -8.3% 14.5% 13.8% 19.5% 18.0%

Revenue and income statement

In 2024, UNIBAIL MARKETING ET MULTIMEDIA achieves revenue of 36.3 M€. Over the period 2016-2024, the company shows strong growth with a CAGR (compound annual growth rate) of +12.7%. Vs 2023, growth of +60% (22.7 M€ -> 36.3 M€). After deducting consumption (0 €), gross margin stands at 36.3 M€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 23.8 M€, representing 65.7% of revenue. This high EBITDA margin provides strong self-financing capacity and resilience to uncertainties. Net income is negative at -407 k€ (-1.1% of revenue), which will impact equity.

Revenue (2024) ?
Revenue
Definition
Total amount of sales of goods and services made by the company.
Formula
Sales of goods + Sold production

36 263 101 €

Gross margin (2024) ?
Gross margin
Definition
Difference between revenue and cost of goods sold.
Formula
Revenue - Cost of goods consumed

36 263 101 €

EBITDA (2024) ?
Gross Operating Surplus (EBITDA)
Definition
Resources generated by current operations, before depreciation and financial expenses.
Formula
Value added - Personnel expenses - Taxes
Interpretation
Positive = profitable activity

23 838 694 €

EBIT (2024) ?
EBIT (Operating Income)
Definition
Operating income, including depreciation and provisions.
Formula
EBITDA - Depreciation and provisions + Reversals

-1 012 509 €

Net income (2024) ?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax

-406 791 €

EBITDA margin (2024) ?
EBITDA margin
Definition
Measures the company's operating profitability.
Formula
(EBE / CA) x 100
Interpretation
> 10% : Good profitability
5-10% : Average
< 5% : Low

65.7%

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Chart evolution

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Assets

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Liabilities

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Solvency and debt ratios

The debt ratio (= Financial debt / Equity x 100) stands at 25%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches 3%. Low autonomy: the company heavily depends on external financing (banks, suppliers). Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 1.7 years of cash flow to repay all financial debt. This short period demonstrates excellent debt sustainability. Cash flow represents 0.5% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment.

Debt ratio (2024) ?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low
50-100% : Moderate
> 100% : High

25.142%

Financial autonomy (2024) ?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy
20-30% : Average
< 20% : Low

3.087%

Cash flow / Revenue (2024) ?
Cash flow / Revenue
Definition
Self-financing capacity relative to revenue.
Formula
(CAF / CA) x 100
Interpretation
The higher the ratio, the more cash the company generates

0.511%

Repayment capacity (2024) ?
Repayment capacity
Definition
Number of years needed to repay debts with cash flow.
Formula
Financial debt / Cash flow
Interpretation
< 3 years : Excellent
3-5 years : Fair
> 5 years : Warning

1.747

Asset age ratio (2024) ?
Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Interpretation
< 50% : Recent assets
50-70% : Normal wear
> 70% : Aging assets

55.9%

Solvency indicators evolution
UNIBAIL MARKETING ET MULTIMEDIA

Sector positioning

Debt ratio
25.14 2024
2022
2023
2024
Q1: 0.0
Med: 6.84
Q3: 48.57
Average +11 pts over 3 years

In 2024, the debt ratio of UNIBAIL MARKETING ET MULT... (25.14) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.

Financial autonomy
3.09% 2024
2022
2023
2024
Q1: 4.59%
Med: 24.99%
Q3: 44.98%
Average -19 pts over 3 years

In 2024, the financial autonomy of UNIBAIL MARKETING ET MULT... (3.1%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.

Repayment capacity
1.75 years 2024
2022
2023
2024
Q1: 0.0 years
Med: 0.0 years
Q3: 1.3 years
Average +21 pts over 3 years

In 2024, the repayment capacity of UNIBAIL MARKETING ET MULT... (1.75) ranks above the median of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A reduction effort could improve financial strength.

Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 94.72. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 0.0x. Danger: operating income does not cover interest charges, unsustainable situation.

Liquidity ratio (2024) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

94.725

Interest coverage (2024) ?
Interest coverage
Definition
Ability to cover interest charges with operating income.
Formula
EBIT / Interest expenses
Interpretation
> 3 : Comfortable
1.5-3 : Acceptable
< 1.5 : Risk

0.005

Liquidity indicators evolution
UNIBAIL MARKETING ET MULTIMEDIA

Sector positioning

Liquidity ratio
94.72 2024
2022
2023
2024
Q1: 108.62
Med: 159.17
Q3: 273.93
Watch -10 pts over 3 years

In 2024, the liquidity ratio of UNIBAIL MARKETING ET MULT... (94.72) ranks in the bottom 25% of the sector. This ratio measures the ability to cover short-term debt with current assets. A ratio below 1 may signal potential cash flow tensions.

Interest coverage
0.01x 2024
2022
2023
2024
Q1: 0.0x
Med: 0.13x
Q3: 6.25x
Average

In 2024, the interest coverage of UNIBAIL MARKETING ET MULT... (0.0x) ranks below the median of the sector. This ratio indicates how many times operating income covers interest expenses. An improvement would strengthen the competitive position.

Working capital requirement (WCR) and payment terms

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 139 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 858 days. Excellent situation: suppliers finance 719 days of the operating cycle (retail model). Overall, WCR represents 336 days of revenue, i.e. 33.8 M€ to permanently finance. Over 2016-2024, WCR increased by +149%, requiring additional financing.

Operating WCR (2024) ?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released
Positive = financing needed

33 835 286 €

Customer credit (2024) ?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good
45-60j : Average
> 60j : Long

139 j

Supplier credit (2024) ?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow

858 j

Inventory turnover (2024) ?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover

0 j

WCR in days of revenue (2024) ?
WCR in days of revenue
Definition
Expresses working capital requirement in days of revenue.
Formula
(Operating WCR / Revenue) x 360
Interpretation
The fewer days, the better the working capital management

336 j

WCR and payment terms evolution
UNIBAIL MARKETING ET MULTIMEDIA

Positioning of UNIBAIL MARKETING ET MULTIMEDIA in its sector

Comparison with sector Régie publicitaire de médias

Valuation estimate

Indicative estimate only : the number of comparable transactions in this sector is limited (28 transactions). This range of 19 176 427€ to 52 589 582€ is provided for information purposes only and requires in-depth analysis to be confirmed.

Estimated enterprise value 2024
Indicative
19176k€ 33701k€ 52589k€
33 701 561 € Range: 19 176 427€ - 52 589 582€
NAF 5 all-time
How is this estimate calculated?

This estimate is based on the analysis of 28 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.

  • EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
  • Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
  • Net Income Multiple: Relevant for mature companies with stable results.

This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).

Similar companies (Régie publicitaire de médias)

Compare UNIBAIL MARKETING ET MULTIMEDIA with other companies in the same sector:

Voir toutes les statistiques du secteur Régie publicitaire de médias

Frequently asked questions about UNIBAIL MARKETING ET MULTIMEDIA

What is the revenue of UNIBAIL MARKETING ET MULTIMEDIA ?

The revenue of UNIBAIL MARKETING ET MULTIMEDIA in 2024 is 36.3 M€.

Is UNIBAIL MARKETING ET MULTIMEDIA profitable?

UNIBAIL MARKETING ET MULTIMEDIA recorded a net loss in 2024.

Where is the headquarters of UNIBAIL MARKETING ET MULTIMEDIA ?

The headquarters of UNIBAIL MARKETING ET MULTIMEDIA is located in PARIS (75016), in the department Paris.

Where to find the tax return of UNIBAIL MARKETING ET MULTIMEDIA ?

The tax return of UNIBAIL MARKETING ET MULTIMEDIA is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does UNIBAIL MARKETING ET MULTIMEDIA operate?

UNIBAIL MARKETING ET MULTIMEDIA operates in the sector Régie publicitaire de médias (NAF code 73.12Z). See the 'Sector positioning' section above to compare the company with its competitors.