Employees: 12 (2023.0)Legal category: SCA (commandite par actions)Size: PMECreation date: 2018-11-28 (7 years)Status: ActiveBusiness sector: Activités des agences de publicitéLocation: PARIS (75002), Paris
THE GOOD COMPANY : revenue, balance sheet and financial ratios
THE GOOD COMPANY is a French company
founded 7 years ago,
specialized in the sector Activités des agences de publicité.
Based in PARIS (75002),
this company of category PME
shows in 2022 a revenue of 5.0 M€.
Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Financial history - THE GOOD COMPANY (SIREN 844556423)
Indicator
2022
2021
2020
2019
Revenue
4 982 708 €
4 011 174 €
2 924 913 €
1 595 699 €
Net income
391 736 €
344 040 €
105 414 €
65 839 €
EBITDA
668 687 €
484 073 €
157 653 €
90 697 €
Net margin
7.9%
8.6%
3.6%
4.1%
Revenue and income statement
In 2022, THE GOOD COMPANY achieves revenue of 5.0 M€. Over the period 2019-2022, the company shows strong growth with a CAGR (compound annual growth rate) of +46.2%. Vs 2021, growth of +24% (4.0 M€ -> 5.0 M€). After deducting consumption (0 €), gross margin stands at 5.0 M€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 669 k€, representing 13.4% of revenue. This level of operating margin is satisfactory for the sector. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 392 k€, i.e. 7.9% of revenue. This profit can be retained or distributed to shareholders.
Revenue (2022)
?
Revenue
Definition
Total amount of sales of goods and services made by the company.
Formula
Sales of goods + Sold production
4 982 708 €
Gross margin (2022)
?
Gross margin
Definition
Difference between revenue and cost of goods sold.
Formula
Revenue - Cost of goods consumed
4 982 708 €
EBITDA (2022)
?
Gross Operating Surplus (EBITDA)
Definition
Resources generated by current operations, before depreciation and financial expenses.
Formula
Value added - Personnel expenses - Taxes
Interpretation
Positive = profitable activity
668 687 €
EBIT (2022)
?
EBIT (Operating Income)
Definition
Operating income, including depreciation and provisions.
Formula
EBITDA - Depreciation and provisions + Reversals
697 619 €
Net income (2022)
?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax
391 736 €
EBITDA margin (2022)
?
EBITDA margin
Definition
Measures the company's operating profitability.
Formula
(EBE / CA) x 100
Interpretation
> 10% : Good profitability 5-10% : Average < 5% : Low
13.4%
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Income statement
Item
Amount
% Revenue
Change
The detailed income statement is not available for this company (simplified accounts or confidential data).
Chart evolution
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Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Assets
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Item
Gross
Deprec.
Net
%
Change
Assets balance sheet data not available for this company
Liabilities
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Year
%
Change
Liabilities balance sheet data not available for this company
Solvency and debt ratios
The debt ratio (= Financial debt / Equity x 100) stands at 106%. Debt level is high: negotiating margin with banks is reduced. Financial autonomy (= Equity / Total assets x 100) reaches 28%. The balance between equity and debt is satisfactory. Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 1.6 years of cash flow to repay all financial debt. This short period demonstrates excellent debt sustainability. Cash flow represents 8.0% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment. Satisfactory level allowing partial financing of growth.
Debt ratio (2022)
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Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low 50-100% : Moderate > 100% : High
106.367%
Financial autonomy (2022)
?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy 20-30% : Average < 20% : Low
27.87%
Cash flow / Revenue (2022)
?
Cash flow / Revenue
Definition
Self-financing capacity relative to revenue.
Formula
(CAF / CA) x 100
Interpretation
The higher the ratio, the more cash the company generates
8.031%
Repayment capacity (2022)
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Repayment capacity
Definition
Number of years needed to repay debts with cash flow.
Formula
Financial debt / Cash flow
Interpretation
< 3 years : Excellent 3-5 years : Fair > 5 years : Warning
1.586
Asset age ratio (2022)
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Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Indicator
2019
2020
2021
2022
Debt ratio
655.796
485.92
147.975
106.367
Financial autonomy
8.464
9.401
19.434
27.87
Repayment capacity
11.392
7.595
2.046
1.586
Cash flow / Revenue
4.179%
4.695%
9.882%
8.031%
Sector positioning
Debt ratio
106.372022
2020
2021
2022
Q1: 0.0
Med: 12.43
Q3: 67.71
Average
In 2022, the debt ratio of THE GOOD COMPANY (106.37) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.
Financial autonomy
27.87%2022
2020
2021
2022
Q1: 10.89%
Med: 32.52%
Q3: 56.76%
Average+18 pts over 3 years
In 2022, the financial autonomy of THE GOOD COMPANY (27.9%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.
Repayment capacity
1.59 years2022
2020
2021
2022
Q1: 0.0 years
Med: 0.01 years
Q3: 1.33 years
Average
In 2022, the repayment capacity of THE GOOD COMPANY (1.59) ranks above the median of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A reduction effort could improve financial strength.
Liquidity ratios
The liquidity ratio (= Current assets / Current liabilities) stands at 415.05. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 0.7x. Danger: operating income does not cover interest charges, unsustainable situation.
Liquidity ratio (2022)
?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good 1-1.5 : Fair < 1 : Liquidity risk
415.049
Interest coverage (2022)
?
Interest coverage
Definition
Ability to cover interest charges with operating income.
Formula
EBIT / Interest expenses
Interpretation
> 3 : Comfortable 1.5-3 : Acceptable < 1.5 : Risk
0.699
Liquidity indicators evolution THE GOOD COMPANY
Visualisation créée via abddaf.fr Sources : INPI & BCE - Retraitements : Ministère de l'économie
Indicator
2019
2020
2021
2022
Liquidity ratio
372.266
375.248
267.62
415.049
Interest coverage
3.012
3.782
1.231
0.699
Sector positioning
Liquidity ratio
415.052022
2020
2021
2022
Q1: 133.53
Med: 205.59
Q3: 346.28
Excellent
In 2022, the liquidity ratio of THE GOOD COMPANY (415.05) ranks in the top 25% of the sector. This ratio measures the ability to cover short-term debt with current assets. A ratio above 1 ensures comfortable coverage of short-term maturities.
Interest coverage
0.7x2022
2020
2021
2022
Q1: 0.0x
Med: 0.0x
Q3: 1.74x
Good-15 pts over 3 years
In 2022, the interest coverage of THE GOOD COMPANY (0.7x) ranks above the median of the sector. This ratio indicates how many times operating income covers interest expenses. This comfortable position offers an appreciable safety margin.
Working capital requirement (WCR) and payment terms
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 38 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 15 days. The company must finance 23 days of gap between collections and payments. Overall, WCR represents 3 days of revenue, i.e. 36 k€ to permanently finance. Notable WCR improvement over the period (-72%), freeing up cash.
Operating WCR (2022)
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Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released Positive = financing needed
36 125 €
Customer credit (2022)
?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good 45-60j : Average > 60j : Long
38 j
Supplier credit (2022)
?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow
15 j
Inventory turnover (2022)
?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover
0 j
WCR in days of revenue (2022)
?
WCR in days of revenue
Definition
Expresses working capital requirement in days of revenue.
Formula
(Operating WCR / Revenue) x 360
Interpretation
The fewer days, the better the working capital management
3 j
WCR and payment terms evolution THE GOOD COMPANY
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Indicator
2019
2020
2021
2022
Operating WCR
130 161 €
-213 402 €
-473 680 €
36 125 €
Inventory turnover (days)
0
0
0
0
Customer payment term (days)
0
54
41
38
Supplier payment term (days)
63
33
52
15
Positioning of THE GOOD COMPANY in its sector
Comparison with sector Activités des agences de publicité
Valuation estimate
Based on 68 transactions of similar company sales
(all years),
the value of THE GOOD COMPANY is estimated at
1 524 327 €
(range 525 853€ - 5 211 187€).
With an EBITDA of 668 687€, the sector multiple of 2.9x is applied.
The price/revenue ratio is 0.22x
(conservative valuation).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate. Medium reliability: estimate to be confirmed with in-depth analysis.
Estimated enterprise value2022
68 tx
525k€1524k€5211k€
1 524 327 €Range: 525 853€ - 5 211 187€
NAF 5 all-time
Valuation detail by method
Ajustez les pondérations selon votre analyse
EBITDA Multiple50%
668 687 €×2.9x
Estimation1 921 183 €
554 412€ - 7 562 832€
Revenue Multiple30%
4 982 708 €×0.22x
Estimation1 118 428 €
463 536€ - 1 903 783€
Net Income Multiple20%
391 736 €×2.9x
Estimation1 141 038 €
547 933€ - 4 293 182€
How is this estimate calculated?
This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
Net Income Multiple: Relevant for mature companies with stable results.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Similar companies (Activités des agences de publicité)
Compare THE GOOD COMPANY with other companies in the same sector:
The revenue of THE GOOD COMPANY in 2022 is 5.0 M€.
Is THE GOOD COMPANY profitable?
Yes, THE GOOD COMPANY generated a net profit of 392 k€ in 2022.
Where is the headquarters of THE GOOD COMPANY ?
The headquarters of THE GOOD COMPANY is located in PARIS (75002), in the department Paris.
Where to find the tax return of THE GOOD COMPANY ?
The tax return of THE GOOD COMPANY is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
In which sector does THE GOOD COMPANY operate?
THE GOOD COMPANY operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.
Item evolution
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