SIREN : 351693619
THE BRAND NATION is a French company founded 36 years ago, specialized in the sector Activités des agences de publicité. Based in PARIS (75008), this company of category PME shows in 2024 a revenue of 6.8 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Data updated on 2026-05-09
Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy
| Indicator | 2024 | 2023 | 2022 | 2021 | 2019 | 2016 |
|---|---|---|---|---|---|---|
| Revenue | 6 837 564 € | 12 068 818 € | 6 403 655 € | 4 498 719 € | 8 388 899 € | 6 416 171 € |
| Net income | -1 190 249 € | 547 322 € | 289 850 € | 342 071 € | 604 922 € | -352 535 € |
| EBITDA | 1 169 573 € | 1 942 080 € | 1 063 117 € | 1 430 097 € | 1 569 183 € | 216 914 € |
| Net margin | -17.4% | 4.5% | 4.5% | 7.6% | 7.2% | -5.5% |
In 2024, THE BRAND NATION achieves revenue of 6.8 M€. Revenue is growing positively over 6 years (CAGR: +0.8%). Significant drop of -43% vs 2023. After deducting consumption (0 €), gross margin stands at 6.8 M€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 1.2 M€, representing 17.1% of revenue. This high EBITDA margin provides strong self-financing capacity and resilience to uncertainties. Net income is negative at -1.2 M€ (-17.4% of revenue), which will impact equity.
6 837 564 €
6 837 564 €
1 169 573 €
518 205 €
-1 190 249 €
17.1%
The debt ratio (= Financial debt / Equity x 100) stands at -2068%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches -2%. Low autonomy: the company heavily depends on external financing (banks, suppliers).
-2068.374%
-2.358%
-16.402%
-1.465
17.3%
In 2024, the debt ratio of THE BRAND NATION (-2068.37) ranks in the bottom 25% of the sector, which is positive. This ratio measures the weight of debt relative to equity. A low ratio indicates a solid financial structure with little dependence on creditors.
In 2024, the financial autonomy of THE BRAND NATION (-2.4%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.
In 2024, the repayment capacity of THE BRAND NATION (-1.47) ranks in the bottom 25% of the sector, which is positive. This ratio indicates the number of years needed to repay debt with cash flow. A short capacity reflects controlled debt and good cash generation.
The liquidity ratio (= Current assets / Current liabilities) stands at 123.91. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 5.2x. Operating income very largely covers interest expenses: high safety margin.
123.905
5.204
In 2024, the liquidity ratio of THE BRAND NATION (123.91) ranks in the bottom 25% of the sector. This ratio measures the ability to cover short-term debt with current assets. A ratio below 1 may signal potential cash flow tensions.
In 2024, the interest coverage of THE BRAND NATION (5.2x) ranks in the top 25% of the sector. This ratio indicates how many times operating income covers interest expenses. High coverage means financial charges weigh little on profitability.
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 163 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 150 days. The company must finance 13 days of gap between collections and payments. Inventory turnover is 24 days (= Average inventory / Cost of goods x 360). Fast turnover, sign of good inventory management. Overall, WCR represents 272 days of revenue, i.e. 5.2 M€ to permanently finance.
5 165 027 €
163 j
150 j
24 j
272 j
Based on 68 transactions of similar company sales
(all years),
the value of THE BRAND NATION is estimated at
2 675 703 €
(range 844 595€ - 9 247 080€).
With an EBITDA of 1 169 573€, the sector multiple of 2.9x is applied.
The price/revenue ratio is 0.22x
(conservative valuation).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.
Ajustez les pondérations selon votre analyse
This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Compare THE BRAND NATION with other companies in the same sector:
Voir toutes les statistiques du secteur Activités des agences de publicité
The revenue of THE BRAND NATION in 2024 is 6.8 M€.
THE BRAND NATION recorded a net loss in 2024.
The headquarters of THE BRAND NATION is located in PARIS (75008), in the department Paris.
The tax return of THE BRAND NATION is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
THE BRAND NATION operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.