TERRENA PRO : revenue, balance sheet and financial ratios

TERRENA PRO is a French company founded 30 years ago, specialized in the sector Vente à distance sur catalogue général. Based in ANCENIS-SAINT-GEREON (44150), this company of category GE shows in 2024 a revenue of 134.7 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-05-09

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - TERRENA PRO (SIREN 403035819)
Indicator 2024 2023 2022 2021 2020 2019 2018 2017 2016
Revenue 134 716 726 € 140 711 843 € 137 850 068 € 119 635 394 € 100 857 844 € 107 762 940 € 75 594 527 € 65 040 048 € 59 839 905 €
Net income -2 855 322 € -1 396 934 € -1 012 675 € -270 312 € 1 389 401 € -1 117 775 € -1 097 197 € -194 503 € -93 689 €
EBITDA -562 734 € 194 790 € 891 021 € 959 730 € 2 407 672 € 718 083 € 46 139 € 302 612 € 200 673 €
Net margin -2.1% -1.0% -0.7% -0.2% 1.4% -1.0% -1.5% -0.3% -0.2%

Revenue and income statement

In 2024, TERRENA PRO achieves revenue of 134.7 M€. Over the period 2016-2024, the company shows strong growth with a CAGR (compound annual growth rate) of +10.7%. Slight decline of -4% vs 2023. After deducting consumption (108.2 M€), gross margin stands at 26.6 M€, i.e. a rate of 20%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches -563 k€, representing -0.4% of revenue. Negative EBITDA means operations do not cover current expenses: concerning situation. Net income is negative at -2.9 M€ (-2.1% of revenue), which will impact equity.

Revenue (2024) ?
Revenue
Definition
Total amount of sales of goods and services made by the company.
Formula
Sales of goods + Sold production

134 716 726 €

Gross margin (2024) ?
Gross margin
Definition
Difference between revenue and cost of goods sold.
Formula
Revenue - Cost of goods consumed

26 564 841 €

EBITDA (2024) ?
Gross Operating Surplus (EBITDA)
Definition
Resources generated by current operations, before depreciation and financial expenses.
Formula
Value added - Personnel expenses - Taxes
Interpretation
Positive = profitable activity

-562 734 €

EBIT (2024) ?
EBIT (Operating Income)
Definition
Operating income, including depreciation and provisions.
Formula
EBITDA - Depreciation and provisions + Reversals

-1 355 169 €

Net income (2024) ?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax

-2 855 322 €

EBITDA margin (2024) ?
EBITDA margin
Definition
Measures the company's operating profitability.
Formula
(EBE / CA) x 100
Interpretation
> 10% : Good profitability
5-10% : Average
< 5% : Low

-0.4%

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Chart evolution

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Assets

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Liabilities

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Solvency and debt ratios

The debt ratio (= Financial debt / Equity x 100) stands at 527%. Critical situation: debt significantly exceeds equity, severely limiting borrowing capacity and exposing the company to default risk. Financial autonomy (= Equity / Total assets x 100) reaches 6%. Low autonomy: the company heavily depends on external financing (banks, suppliers).

Debt ratio (2024) ?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low
50-100% : Moderate
> 100% : High

527.205%

Financial autonomy (2024) ?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy
20-30% : Average
< 20% : Low

5.867%

Cash flow / Revenue (2024) ?
Cash flow / Revenue
Definition
Self-financing capacity relative to revenue.
Formula
(CAF / CA) x 100
Interpretation
The higher the ratio, the more cash the company generates

-1.435%

Repayment capacity (2024) ?
Repayment capacity
Definition
Number of years needed to repay debts with cash flow.
Formula
Financial debt / Cash flow
Interpretation
< 3 years : Excellent
3-5 years : Fair
> 5 years : Warning

-6.567

Asset age ratio (2024) ?
Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Interpretation
< 50% : Recent assets
50-70% : Normal wear
> 70% : Aging assets

21.4%

Solvency indicators evolution
TERRENA PRO

Sector positioning

Debt ratio
527.21 2024
2022
2023
2024
Q1: 0.0
Med: 0.17
Q3: 44.06
Watch

In 2024, the debt ratio of TERRENA PRO (527.21) ranks in the top 25% of the sector. This ratio measures the weight of debt relative to equity. A high ratio may indicate excessive dependence on external financing.

Financial autonomy
5.87% 2024
2022
2023
2024
Q1: 0.0%
Med: 15.93%
Q3: 50.29%
Average

In 2024, the financial autonomy of TERRENA PRO (5.9%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.

Repayment capacity
-6.57 years 2024
2022
2023
2024
Q1: 0.0 years
Med: 0.0 years
Q3: 0.08 years
Excellent -50 pts over 3 years

In 2024, the repayment capacity of TERRENA PRO (-6.57) ranks in the bottom 25% of the sector, which is positive. This ratio indicates the number of years needed to repay debt with cash flow. A short capacity reflects controlled debt and good cash generation.

Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 132.09. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.

Liquidity ratio (2024) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

132.093

Interest coverage (2024) ?
Interest coverage
Definition
Ability to cover interest charges with operating income.
Formula
EBIT / Interest expenses
Interpretation
> 3 : Comfortable
1.5-3 : Acceptable
< 1.5 : Risk

-185.237

Liquidity indicators evolution
TERRENA PRO

Sector positioning

Liquidity ratio
132.09 2024
2022
2023
2024
Q1: 103.98
Med: 181.92
Q3: 366.19
Average

In 2024, the liquidity ratio of TERRENA PRO (132.09) ranks below the median of the sector. This ratio measures the ability to cover short-term debt with current assets. An improvement would strengthen the competitive position.

Interest coverage
-185.24x 2024
2022
2023
2024
Q1: 0.0x
Med: 0.0x
Q3: 0.0x
Watch -51 pts over 3 years

In 2024, the interest coverage of TERRENA PRO (-185.2x) ranks in the bottom 25% of the sector. This ratio indicates how many times operating income covers interest expenses. Low coverage may indicate fragility to rate or income variations.

Working capital requirement (WCR) and payment terms

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 15 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 25 days. Favorable situation: supplier credit is longer than customer credit by 10 days. Inventory turnover is 57 days (= Average inventory / Cost of goods x 360). Overall, WCR represents 42 days of revenue, i.e. 15.8 M€ to permanently finance. Over 2016-2024, WCR increased by +60%, requiring additional financing.

Operating WCR (2024) ?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released
Positive = financing needed

15 826 521 €

Customer credit (2024) ?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good
45-60j : Average
> 60j : Long

15 j

Supplier credit (2024) ?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow

25 j

Inventory turnover (2024) ?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover

57 j

WCR in days of revenue (2024) ?
WCR in days of revenue
Definition
Expresses working capital requirement in days of revenue.
Formula
(Operating WCR / Revenue) x 360
Interpretation
The fewer days, the better the working capital management

42 j

WCR and payment terms evolution
TERRENA PRO

Positioning of TERRENA PRO in its sector

Comparison with sector Vente à distance sur catalogue général

Valuation estimate

Based on 121 transactions of similar company sales (all years), the value of TERRENA PRO is estimated at 36 368 327 € (range 21 083 254€ - 78 152 431€). The price/revenue ratio is 0.27x (conservative valuation). This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.

Estimated enterprise value 2024
121 transactions
21083k€ 36368k€ 78152k€
36 368 327 € Range: 21 083 254€ - 78 152 431€
NAF 5 all-time

Valuation method used

Revenue Multiple
134 716 726 € × 0.27x = 36 368 328 €
Range: 21 083 255€ - 78 152 432€

Only this financial indicator is available for this company.

Valuation evolution

How is this estimate calculated?

This estimate is based on the analysis of 121 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.

  • EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
  • Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
  • Net Income Multiple: Relevant for mature companies with stable results.

This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).

Similar companies (Vente à distance sur catalogue général)

Compare TERRENA PRO with other companies in the same sector:

Frequently asked questions about TERRENA PRO

What is the revenue of TERRENA PRO ?

The revenue of TERRENA PRO in 2024 is 134.7 M€.

Is TERRENA PRO profitable?

TERRENA PRO recorded a net loss in 2024.

Where is the headquarters of TERRENA PRO ?

The headquarters of TERRENA PRO is located in ANCENIS-SAINT-GEREON (44150), in the department Loire-Atlantique.

Where to find the tax return of TERRENA PRO ?

The tax return of TERRENA PRO is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does TERRENA PRO operate?

TERRENA PRO operates in the sector Vente à distance sur catalogue général (NAF code 47.91A). See the 'Sector positioning' section above to compare the company with its competitors.