Employees: 32 (2023.0)Legal category: SCA (commandite par actions)Size: ETICreation date: 2009-10-01 (16 years)Status: ActiveBusiness sector: Activités des agences de publicitéLocation: LYON (69003), Rhone
STRADA ACTION : revenue, balance sheet and financial ratios
STRADA ACTION is a French company
founded 16 years ago,
specialized in the sector Activités des agences de publicité.
Based in LYON (69003),
this company of category ETI
shows in 2024 a revenue of 5.9 M€.
Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Financial history - STRADA ACTION (SIREN 517401212)
Indicator
2024
2023
2022
2021
2020
2019
2018
2017
2016
Revenue
5 894 887 €
7 338 109 €
4 825 558 €
4 217 624 €
3 043 419 €
5 415 746 €
4 416 254 €
3 694 137 €
N/C
Net income
41 229 €
138 888 €
83 735 €
65 349 €
61 241 €
152 146 €
205 100 €
169 346 €
138 103 €
EBITDA
69 148 €
195 637 €
116 162 €
89 396 €
89 173 €
44 699 €
48 958 €
48 269 €
-3 850 748 €
Net margin
0.7%
1.9%
1.7%
1.5%
2.0%
2.8%
4.6%
4.6%
N/C
Revenue and income statement
In 2024, STRADA ACTION achieves revenue of 5.9 M€. Over the period 2017-2024, the company shows strong growth with a CAGR (compound annual growth rate) of +6.9%. Significant drop of -20% vs 2023. After deducting consumption (0 €), gross margin stands at 5.9 M€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 69 k€, representing 1.2% of revenue. The operating margin remains fragile, requiring cost vigilance. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 41 k€, i.e. 0.7% of revenue. This profit can be retained or distributed to shareholders.
Revenue (2024)
?
Revenue
Definition
Total amount of sales of goods and services made by the company.
Formula
Sales of goods + Sold production
5 894 887 €
Gross margin (2024)
?
Gross margin
Definition
Difference between revenue and cost of goods sold.
Formula
Revenue - Cost of goods consumed
5 894 887 €
EBITDA (2024)
?
Gross Operating Surplus (EBITDA)
Definition
Resources generated by current operations, before depreciation and financial expenses.
Formula
Value added - Personnel expenses - Taxes
Interpretation
Positive = profitable activity
69 148 €
EBIT (2024)
?
EBIT (Operating Income)
Definition
Operating income, including depreciation and provisions.
Formula
EBITDA - Depreciation and provisions + Reversals
74 829 €
Net income (2024)
?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax
41 229 €
EBITDA margin (2024)
?
EBITDA margin
Definition
Measures the company's operating profitability.
Formula
(EBE / CA) x 100
Interpretation
> 10% : Good profitability 5-10% : Average < 5% : Low
1.2%
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Income statement
Item
Amount
% Revenue
Change
The detailed income statement is not available for this company (simplified accounts or confidential data).
Chart evolution
Show :
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Assets
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Item
Gross
Deprec.
Net
%
Change
Assets balance sheet data not available for this company
Liabilities
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Year
%
Change
Liabilities balance sheet data not available for this company
Solvency and debt ratios
The debt ratio (= Financial debt / Equity x 100) stands at 228%. Critical situation: debt significantly exceeds equity, severely limiting borrowing capacity and exposing the company to default risk. Financial autonomy (= Equity / Total assets x 100) reaches 14%. Low autonomy: the company heavily depends on external financing (banks, suppliers). Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 15.9 years of cash flow to repay all financial debt. Beyond 7 years, banks generally consider credit risk as high. Cash flow represents 0.7% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment.
Debt ratio (2024)
?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low 50-100% : Moderate > 100% : High
227.657%
Financial autonomy (2024)
?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy 20-30% : Average < 20% : Low
13.823%
Cash flow / Revenue (2024)
?
Cash flow / Revenue
Definition
Self-financing capacity relative to revenue.
Formula
(CAF / CA) x 100
Interpretation
The higher the ratio, the more cash the company generates
0.676%
Repayment capacity (2024)
?
Repayment capacity
Definition
Number of years needed to repay debts with cash flow.
Formula
Financial debt / Cash flow
Interpretation
< 3 years : Excellent 3-5 years : Fair > 5 years : Warning
15.851
Solvency indicators evolution STRADA ACTION
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Indicator
2016
2017
2018
2019
2020
2021
2022
2023
2024
Debt ratio
65.447
34.034
42.834
47.486
49.863
50.957
98.536
129.03
227.657
Financial autonomy
24.202
29.96
29.49
25.437
26.331
25.997
20.19
18.37
13.823
Repayment capacity
1.442
0.936
1.083
1.462
3.078
2.988
3.689
3.392
15.851
Cash flow / Revenue
None%
4.522%
4.611%
2.8%
2.012%
1.389%
1.767%
1.893%
0.676%
Sector positioning
Debt ratio
227.662024
2022
2023
2024
Q1: 0.0
Med: 7.82
Q3: 44.59
Watch
In 2024, the debt ratio of STRADA ACTION (227.66) ranks in the top 25% of the sector. This ratio measures the weight of debt relative to equity. A high ratio may indicate excessive dependence on external financing.
Financial autonomy
13.82%2024
2022
2023
2024
Q1: 9.69%
Med: 34.27%
Q3: 59.15%
Average-7 pts over 3 years
In 2024, the financial autonomy of STRADA ACTION (13.8%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.
Repayment capacity
15.85 years2024
2022
2023
2024
Q1: 0.0 years
Med: 0.0 years
Q3: 1.14 years
Average
In 2024, the repayment capacity of STRADA ACTION (15.85) ranks above the median of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A reduction effort could improve financial strength.
Liquidity ratios
The liquidity ratio (= Current assets / Current liabilities) stands at 182.78. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 28.3x. Operating income very largely covers interest expenses: high safety margin.
Liquidity ratio (2024)
?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good 1-1.5 : Fair < 1 : Liquidity risk
182.785
Interest coverage (2024)
?
Interest coverage
Definition
Ability to cover interest charges with operating income.
Formula
EBIT / Interest expenses
Interpretation
> 3 : Comfortable 1.5-3 : Acceptable < 1.5 : Risk
28.29
Liquidity indicators evolution STRADA ACTION
Visualisation créée via abddaf.fr Sources : INPI & BCE - Retraitements : Ministère de l'économie
Indicator
2016
2017
2018
2019
2020
2021
2022
2023
2024
Liquidity ratio
166.78
167.026
172.706
159.973
161.763
165.874
165.506
172.443
182.785
Interest coverage
-0.147
14.316
11.216
15.186
8.896
10.224
8.225
9.365
28.29
Sector positioning
Liquidity ratio
182.782024
2022
2023
2024
Q1: 128.85
Med: 206.6
Q3: 363.72
Average+6 pts over 3 years
In 2024, the liquidity ratio of STRADA ACTION (182.78) ranks below the median of the sector. This ratio measures the ability to cover short-term debt with current assets. An improvement would strengthen the competitive position.
Interest coverage
28.29x2024
2022
2023
2024
Q1: 0.0x
Med: 0.0x
Q3: 2.56x
Excellent
In 2024, the interest coverage of STRADA ACTION (28.3x) ranks in the top 25% of the sector. This ratio indicates how many times operating income covers interest expenses. High coverage means financial charges weigh little on profitability.
Working capital requirement (WCR) and payment terms
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 95 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 86 days. The company must finance 9 days of gap between collections and payments. Overall, WCR represents 64 days of revenue, i.e. 1.0 M€ to permanently finance.
Operating WCR (2024)
?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released Positive = financing needed
1 044 574 €
Customer credit (2024)
?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good 45-60j : Average > 60j : Long
95 j
Supplier credit (2024)
?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow
86 j
Inventory turnover (2024)
?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover
0 j
WCR in days of revenue (2024)
?
WCR in days of revenue
Definition
Expresses working capital requirement in days of revenue.
Formula
(Operating WCR / Revenue) x 360
Interpretation
The fewer days, the better the working capital management
64 j
WCR and payment terms evolution STRADA ACTION
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Indicator
2016
2017
2018
2019
2020
2021
2022
2023
2024
Operating WCR
0 €
671 262 €
755 312 €
718 020 €
590 089 €
513 116 €
668 243 €
994 094 €
1 044 574 €
Inventory turnover (days)
0
0
0
0
0
0
0
0
0
Customer payment term (days)
0
100
98
91
120
89
100
80
95
Supplier payment term (days)
17
55
14
28
67
27
9
48
86
Positioning of STRADA ACTION in its sector
Comparison with sector Activités des agences de publicité
Valuation estimate
Based on 68 transactions of similar company sales
(all years),
the value of STRADA ACTION is estimated at
520 304 €
(range 204 717€ - 1 157 091€).
With an EBITDA of 69 148€, the sector multiple of 2.9x is applied.
The price/revenue ratio is 0.22x
(conservative valuation).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate. Medium reliability: estimate to be confirmed with in-depth analysis.
Estimated enterprise value2024
68 tx
204k€520k€1157k€
520 304 €Range: 204 717€ - 1 157 091€
NAF 5 all-time
Valuation detail by method
Ajustez les pondérations selon votre analyse
EBITDA Multiple50%
69 148 €×2.9x
Estimation198 667 €
57 331€ - 782 062€
Revenue Multiple30%
5 894 887 €×0.22x
Estimation1 323 177 €
548 395€ - 2 252 306€
Net Income Multiple20%
41 229 €×2.9x
Estimation120 091 €
57 668€ - 451 844€
How is this estimate calculated?
This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
Net Income Multiple: Relevant for mature companies with stable results.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Similar companies (Activités des agences de publicité)
Compare STRADA ACTION with other companies in the same sector:
Yes, STRADA ACTION generated a net profit of 41 k€ in 2024.
Where is the headquarters of STRADA ACTION ?
The headquarters of STRADA ACTION is located in LYON (69003), in the department Rhone.
Where to find the tax return of STRADA ACTION ?
The tax return of STRADA ACTION is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
In which sector does STRADA ACTION operate?
STRADA ACTION operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.
Item evolution
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