SPOTLOOK : revenue, balance sheet and financial ratios

SPOTLOOK is a French company founded 21 years ago, specialized in the sector Activités des agences de publicité. Based in PUTEAUX (92800), this company of category PME shows in 2020 a revenue of 429 k€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-05-02

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - SPOTLOOK (SIREN 479942237)
Indicator 2020 2019 2018 2017 2016 2015
Revenue 429 147 € 481 292 € 497 351 € 488 105 € 520 216 € 389 689 €
Net income 726 € 642 € 5 151 € 3 939 € 5 632 € 3 144 €
EBITDA 5 356 € 5 425 € 1 721 € -18 255 € 14 363 € 10 690 €
Net margin 0.2% 0.1% 1.0% 0.8% 1.1% 0.8%

Revenue and income statement

In 2020, SPOTLOOK achieves revenue of 429 k€. Revenue is growing positively over 6 years (CAGR: +1.9%). Significant drop of -11% vs 2019. After deducting consumption (138 k€), gross margin stands at 291 k€, i.e. a rate of 68%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 5 k€, representing 1.2% of revenue. The operating margin remains fragile, requiring cost vigilance. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 726 €, i.e. 0.2% of revenue. This profit can be retained or distributed to shareholders.

Revenue (2020) ?
Revenue
Definition
Total amount of sales of goods and services made by the company.
Formula
Sales of goods + Sold production

429 147 €

Gross margin (2020) ?
Gross margin
Definition
Difference between revenue and cost of goods sold.
Formula
Revenue - Cost of goods consumed

290 905 €

EBITDA (2020) ?
Gross Operating Surplus (EBITDA)
Definition
Resources generated by current operations, before depreciation and financial expenses.
Formula
Value added - Personnel expenses - Taxes
Interpretation
Positive = profitable activity

5 356 €

EBIT (2020) ?
EBIT (Operating Income)
Definition
Operating income, including depreciation and provisions.
Formula
EBITDA - Depreciation and provisions + Reversals

3 839 €

Net income (2020) ?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax

726 €

EBITDA margin (2020) ?
EBITDA margin
Definition
Measures the company's operating profitability.
Formula
(EBE / CA) x 100
Interpretation
> 10% : Good profitability
5-10% : Average
< 5% : Low

1.2%

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Chart evolution

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Assets

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Liabilities

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Solvency and debt ratios

The debt ratio (= Financial debt / Equity x 100) stands at 1%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches 60%. This high autonomy means the company finances most of its assets through equity, a sign of strength. Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 0.3 years of cash flow to repay all financial debt. This short period demonstrates excellent debt sustainability. Cash flow represents 0.9% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment.

Debt ratio (2020) ?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low
50-100% : Moderate
> 100% : High

1.096%

Financial autonomy (2020) ?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy
20-30% : Average
< 20% : Low

59.744%

Cash flow / Revenue (2020) ?
Cash flow / Revenue
Definition
Self-financing capacity relative to revenue.
Formula
(CAF / CA) x 100
Interpretation
The higher the ratio, the more cash the company generates

0.926%

Repayment capacity (2020) ?
Repayment capacity
Definition
Number of years needed to repay debts with cash flow.
Formula
Financial debt / Cash flow
Interpretation
< 3 years : Excellent
3-5 years : Fair
> 5 years : Warning

0.315

Asset age ratio (2020) ?
Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Interpretation
< 50% : Recent assets
50-70% : Normal wear
> 70% : Aging assets

2.8%

Solvency indicators evolution
SPOTLOOK

Sector positioning

Debt ratio
1.1 2020
2018
2019
2020
Q1: 0.0
Med: 11.22
Q3: 80.25
Good -16 pts over 3 years

In 2020, the debt ratio of SPOTLOOK (1.10) ranks below the median of the sector. This ratio measures the weight of debt relative to equity. This controlled position reflects prudent management.

Financial autonomy
59.74% 2020
2018
2019
2020
Q1: 8.34%
Med: 31.64%
Q3: 55.63%
Excellent

In 2020, the financial autonomy of SPOTLOOK (59.7%) ranks in the top 25% of the sector. This ratio represents the share of equity in total financing. High autonomy reflects financial independence and ability to absorb shocks.

Repayment capacity
0.32 years 2020
2018
2019
2020
Q1: 0.0 years
Med: 0.0 years
Q3: 1.25 years
Average -19 pts over 3 years

In 2020, the repayment capacity of SPOTLOOK (0.32) ranks above the median of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A reduction effort could improve financial strength.

Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 251.23. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 0.0x. Danger: operating income does not cover interest charges, unsustainable situation.

Liquidity ratio (2020) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

251.227

Interest coverage (2020) ?
Interest coverage
Definition
Ability to cover interest charges with operating income.
Formula
EBIT / Interest expenses
Interpretation
> 3 : Comfortable
1.5-3 : Acceptable
< 1.5 : Risk

0.037

Liquidity indicators evolution
SPOTLOOK

Sector positioning

Liquidity ratio
251.23 2020
2018
2019
2020
Q1: 132.32
Med: 216.88
Q3: 360.13
Good +35 pts over 3 years

In 2020, the liquidity ratio of SPOTLOOK (251.23) ranks above the median of the sector. This ratio measures the ability to cover short-term debt with current assets. This comfortable position offers an appreciable safety margin.

Interest coverage
0.04x 2020
2018
2019
2020
Q1: 0.0x
Med: 0.0x
Q3: 0.7x
Good -24 pts over 3 years

In 2020, the interest coverage of SPOTLOOK (0.0x) ranks above the median of the sector. This ratio indicates how many times operating income covers interest expenses. This comfortable position offers an appreciable safety margin.

Working capital requirement (WCR) and payment terms

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 27 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 0 days. The company must finance 27 days of gap between collections and payments. Inventory turnover is 49 days (= Average inventory / Cost of goods x 360). Overall, WCR represents 25 days of revenue, i.e. 30 k€ to permanently finance. Notable WCR improvement over the period (-54%), freeing up cash.

Operating WCR (2020) ?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released
Positive = financing needed

30 079 €

Customer credit (2020) ?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good
45-60j : Average
> 60j : Long

27 j

Supplier credit (2020) ?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow

0 j

Inventory turnover (2020) ?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover

49 j

WCR in days of revenue (2020) ?
WCR in days of revenue
Definition
Expresses working capital requirement in days of revenue.
Formula
(Operating WCR / Revenue) x 360
Interpretation
The fewer days, the better the working capital management

25 j

WCR and payment terms evolution
SPOTLOOK

Positioning of SPOTLOOK in its sector

Comparison with sector Activités des agences de publicité

Valuation estimate

Based on 68 transactions of similar company sales (all years), the value of SPOTLOOK is estimated at 37 015 € (range 14 400€ - 81 069€). With an EBITDA of 5 356€, the sector multiple of 2.9x is applied. The price/revenue ratio is 0.22x (conservative valuation). This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.

Estimated enterprise value 2020
68 tx
14k€ 37k€ 81k€
37 015 € Range: 14 400€ - 81 069€
NAF 5 all-time

Valuation detail by method

Ajustez les pondérations selon votre analyse

EBITDA Multiple 50%
5 356 € × 2.9x
Estimation 15 388 €
4 441€ - 60 576€
Revenue Multiple 30%
429 147 € × 0.22x
Estimation 96 327 €
39 923€ - 163 968€
Net Income Multiple 20%
726 € × 2.9x
Estimation 2 115 €
1 015€ - 7 957€
How is this estimate calculated?

This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.

  • EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
  • Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
  • Net Income Multiple: Relevant for mature companies with stable results.

This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).

Similar companies (Activités des agences de publicité)

Compare SPOTLOOK with other companies in the same sector:

Frequently asked questions about SPOTLOOK

What is the revenue of SPOTLOOK ?

The revenue of SPOTLOOK in 2020 is 429 k€.

Is SPOTLOOK profitable?

Yes, SPOTLOOK generated a net profit of 726€ in 2020.

Where is the headquarters of SPOTLOOK ?

The headquarters of SPOTLOOK is located in PUTEAUX (92800), in the department Hauts-de-Seine.

Where to find the tax return of SPOTLOOK ?

The tax return of SPOTLOOK is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does SPOTLOOK operate?

SPOTLOOK operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.