SOCIETE PUBLICITAIRE D'INFORMATION, DIFFUSION ET COMMUNICATION : revenue, balance sheet and financial ratios

SOCIETE PUBLICITAIRE D'INFORMATION, DIFFUSION ET COMMUNICATION is a French company founded 28 years ago, specialized in the sector Activités des agences de publicité. Based in PARIS (75017), this company of category PME shows in 2024 a revenue of 66 k€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-05-02

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - SOCIETE PUBLICITAIRE D'INFORMATION, DIFFUSION ET COMMUNICATION (SIREN 417534617)
Indicator 2024 2022 2021 2020 2019 2018 2017 2016
Revenue 65 971 € 109 882 € 97 846 € 79 216 € 109 052 € 107 948 € 115 552 € 118 216 €
Net income -20 034 € -1 608 € 5 147 € 5 243 € 14 307 € -941 € -18 093 € 4 483 €
EBITDA -20 034 € -1 974 € 5 147 € 5 243 € 14 191 € -945 € -10 168 € 7 208 €
Net margin -30.4% -1.5% 5.3% 6.6% 13.1% -0.9% -15.7% 3.8%

Revenue and income statement

In 2024, SOCIETE PUBLICITAIRE D'INFORMATION, DIFFUSION ET COMMUNICATION achieves revenue of 66 k€. Revenue is declining over the period 2016-2024 (CAGR: -7.0%). Significant drop of -40% vs 2022. After deducting consumption (0 €), gross margin stands at 66 k€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches -20 k€, representing -30.4% of revenue. Warning negative scissor effect: despite revenue change (-40%), EBITDA varies by -915%, reducing margin by 28.6 pts. This reflects costs rising faster than revenue. Negative EBITDA means operations do not cover current expenses: concerning situation. Net income is negative at -20 k€ (-30.4% of revenue), which will impact equity.

Revenue (2024) ?
Revenue
Definition
Total amount of sales of goods and services made by the company.
Formula
Sales of goods + Sold production

65 971 €

Gross margin (2024) ?
Gross margin
Definition
Difference between revenue and cost of goods sold.
Formula
Revenue - Cost of goods consumed

65 971 €

EBITDA (2024) ?
Gross Operating Surplus (EBITDA)
Definition
Resources generated by current operations, before depreciation and financial expenses.
Formula
Value added - Personnel expenses - Taxes
Interpretation
Positive = profitable activity

-20 034 €

EBIT (2024) ?
EBIT (Operating Income)
Definition
Operating income, including depreciation and provisions.
Formula
EBITDA - Depreciation and provisions + Reversals

-20 034 €

Net income (2024) ?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax

-20 034 €

EBITDA margin (2024) ?
EBITDA margin
Definition
Measures the company's operating profitability.
Formula
(EBE / CA) x 100
Interpretation
> 10% : Good profitability
5-10% : Average
< 5% : Low

-30.4%

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Assets

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Liabilities

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Solvency and debt ratios

The debt ratio (= Financial debt / Equity x 100) stands at -464%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches 91%. This high autonomy means the company finances most of its assets through equity, a sign of strength.

Debt ratio (2024) ?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low
50-100% : Moderate
> 100% : High

-463.854%

Financial autonomy (2024) ?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy
20-30% : Average
< 20% : Low

91.042%

Cash flow / Revenue (2024) ?
Cash flow / Revenue
Definition
Self-financing capacity relative to revenue.
Formula
(CAF / CA) x 100
Interpretation
The higher the ratio, the more cash the company generates

-30.368%

Repayment capacity (2024) ?
Repayment capacity
Definition
Number of years needed to repay debts with cash flow.
Formula
Financial debt / Cash flow
Interpretation
< 3 years : Excellent
3-5 years : Fair
> 5 years : Warning

-0.024

Solvency indicators evolution
SOCIETE PUBLICITAIRE D'INFORMATION, DIFFUSION ET COMMUNICATION

Sector positioning

Debt ratio
-463.85 2024
2021
2022
2024
Q1: 0.0
Med: 7.82
Q3: 44.59
Excellent -52 pts over 3 years

In 2024, the debt ratio of SOCIETE PUBLICITAIRE D'IN... (-463.85) ranks in the bottom 25% of the sector, which is positive. This ratio measures the weight of debt relative to equity. A low ratio indicates a solid financial structure with little dependence on creditors.

Financial autonomy
91.04% 2024
2021
2022
2024
Q1: 9.69%
Med: 34.27%
Q3: 59.15%
Excellent +53 pts over 3 years

In 2024, the financial autonomy of SOCIETE PUBLICITAIRE D'IN... (91.0%) ranks in the top 25% of the sector. This ratio represents the share of equity in total financing. High autonomy reflects financial independence and ability to absorb shocks.

Repayment capacity
-0.02 years 2024
2021
2022
2024
Q1: 0.0 years
Med: 0.0 years
Q3: 1.14 years
Excellent -50 pts over 3 years

In 2024, the repayment capacity of SOCIETE PUBLICITAIRE D'IN... (-0.02) ranks in the bottom 25% of the sector, which is positive. This ratio indicates the number of years needed to repay debt with cash flow. A short capacity reflects controlled debt and good cash generation.

Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 83.78. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.

Liquidity ratio (2024) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

83.777

Interest coverage (2024) ?
Interest coverage
Definition
Ability to cover interest charges with operating income.
Formula
EBIT / Interest expenses
Interpretation
> 3 : Comfortable
1.5-3 : Acceptable
< 1.5 : Risk

0.0

Liquidity indicators evolution
SOCIETE PUBLICITAIRE D'INFORMATION, DIFFUSION ET COMMUNICATION

Sector positioning

Liquidity ratio
83.78 2024
2021
2022
2024
Q1: 128.85
Med: 206.6
Q3: 363.72
Watch -8 pts over 3 years

In 2024, the liquidity ratio of SOCIETE PUBLICITAIRE D'IN... (83.78) ranks in the bottom 25% of the sector. This ratio measures the ability to cover short-term debt with current assets. A ratio below 1 may signal potential cash flow tensions.

Interest coverage
0.0x 2024
2021
2022
2024
Q1: 0.0x
Med: 0.0x
Q3: 2.56x
Average

In 2024, the interest coverage of SOCIETE PUBLICITAIRE D'IN... (0.0x) ranks below the median of the sector. This ratio indicates how many times operating income covers interest expenses. An improvement would strengthen the competitive position.

Working capital requirement (WCR) and payment terms

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 0 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 11 days. Favorable situation: supplier credit is longer than customer credit by 11 days. WCR is negative (-194 days): operations structurally generate cash. Notable WCR improvement over the period (-1333%), freeing up cash.

Operating WCR (2024) ?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released
Positive = financing needed

-35 506 €

Customer credit (2024) ?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good
45-60j : Average
> 60j : Long

0 j

Supplier credit (2024) ?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow

11 j

Inventory turnover (2024) ?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover

0 j

WCR in days of revenue (2024) ?
WCR in days of revenue
Definition
Expresses working capital requirement in days of revenue.
Formula
(Operating WCR / Revenue) x 360
Interpretation
The fewer days, the better the working capital management

-194 j

WCR and payment terms evolution
SOCIETE PUBLICITAIRE D'INFORMATION, DIFFUSION ET COMMUNICATION

Positioning of SOCIETE PUBLICITAIRE D'INFORMATION, DIFFUSION ET COMMUNICATION in its sector

Comparison with sector Activités des agences de publicité

Valuation estimate

Based on 68 transactions of similar company sales (all years), the value of SOCIETE PUBLICITAIRE D'INFORMATION, DIFFUSION ET COMMUNICATION is estimated at 14 807 € (range 6 137€ - 25 206€). The price/revenue ratio is 0.22x (conservative valuation). This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.

Estimated enterprise value 2024
68 tx
6k€ 14k€ 25k€
14 807 € Range: 6 137€ - 25 206€
NAF 5 all-time

Valuation method used

Revenue Multiple
65 971 € × 0.22x = 14 808 €
Range: 6 137€ - 25 206€

Only this financial indicator is available for this company.

How is this estimate calculated?

This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.

  • EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
  • Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
  • Net Income Multiple: Relevant for mature companies with stable results.

This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).

Similar companies (Activités des agences de publicité)

Compare SOCIETE PUBLICITAIRE D'INFORMATION, DIFFUSION ET COMMUNICATION with other companies in the same sector:

Voir toutes les statistiques du secteur Activités des agences de publicité

Frequently asked questions about SOCIETE PUBLICITAIRE D'INFORMATION, DIFFUSION ET COMMUNICATION

What is the revenue of SOCIETE PUBLICITAIRE D'INFORMATION, DIFFUSION ET COMMUNICATION ?

The revenue of SOCIETE PUBLICITAIRE D'INFORMATION, DIFFUSION ET COMMUNICATION in 2024 is 66 k€.

Is SOCIETE PUBLICITAIRE D'INFORMATION, DIFFUSION ET COMMUNICATION profitable?

SOCIETE PUBLICITAIRE D'INFORMATION, DIFFUSION ET COMMUNICATION recorded a net loss in 2024.

Where is the headquarters of SOCIETE PUBLICITAIRE D'INFORMATION, DIFFUSION ET COMMUNICATION ?

The headquarters of SOCIETE PUBLICITAIRE D'INFORMATION, DIFFUSION ET COMMUNICATION is located in PARIS (75017), in the department Paris.

Where to find the tax return of SOCIETE PUBLICITAIRE D'INFORMATION, DIFFUSION ET COMMUNICATION ?

The tax return of SOCIETE PUBLICITAIRE D'INFORMATION, DIFFUSION ET COMMUNICATION is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does SOCIETE PUBLICITAIRE D'INFORMATION, DIFFUSION ET COMMUNICATION operate?

SOCIETE PUBLICITAIRE D'INFORMATION, DIFFUSION ET COMMUNICATION operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.