SECRETS DE BEAUTE : revenue, balance sheet and financial ratios

SECRETS DE BEAUTE is a French company founded 10 years ago, specialized in the sector Soins de beauté. Based in PUYBRUN (46130), this company of category PME shows in 2025 a revenue of 69 k€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-05-02

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - SECRETS DE BEAUTE (SIREN 818073686)
Indicator 2025 2024 2023 2022 2021 2020 2019
Revenue 68 749 € 80 090 € 90 803 € 90 803 € 58 189 € 63 743 € 62 822 €
Net income -10 001 € -955 € 11 975 € 11 975 € 2 910 € -1 542 € 5 544 €
EBITDA -8 301 € 627 € 13 619 € 13 619 € 1 878 € 1 329 € 5 847 €
Net margin -14.5% -1.2% 13.2% 13.2% 5.0% -2.4% 8.8%

Revenue and income statement

In 2025, SECRETS DE BEAUTE achieves revenue of 69 k€. Revenue is growing positively over 7 years (CAGR: +1.5%). Significant drop of -14% vs 2024. After deducting consumption (15 k€), gross margin stands at 54 k€, i.e. a rate of 79%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches -8 k€, representing -12.1% of revenue. Warning negative scissor effect: despite revenue change (-14%), EBITDA varies by -1424%, reducing margin by 12.9 pts. This reflects costs rising faster than revenue. Negative EBITDA means operations do not cover current expenses: concerning situation. Net income is negative at -10 k€ (-14.5% of revenue), which will impact equity.

Revenue (2025) ?
Revenue
Definition
Total amount of sales of goods and services made by the company.
Formula
Sales of goods + Sold production

68 749 €

Gross margin (2025) ?
Gross margin
Definition
Difference between revenue and cost of goods sold.
Formula
Revenue - Cost of goods consumed

54 101 €

EBITDA (2025) ?
Gross Operating Surplus (EBITDA)
Definition
Resources generated by current operations, before depreciation and financial expenses.
Formula
Value added - Personnel expenses - Taxes
Interpretation
Positive = profitable activity

-8 301 €

EBIT (2025) ?
EBIT (Operating Income)
Definition
Operating income, including depreciation and provisions.
Formula
EBITDA - Depreciation and provisions + Reversals

-9 965 €

Net income (2025) ?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax

-10 001 €

EBITDA margin (2025) ?
EBITDA margin
Definition
Measures the company's operating profitability.
Formula
(EBE / CA) x 100
Interpretation
> 10% : Good profitability
5-10% : Average
< 5% : Low

-12.1%

Loading income statement...

Chart evolution

Show :

Assets

Loading data...

Liabilities

Loading data...

Solvency and debt ratios

The debt ratio (= Financial debt / Equity x 100) stands at 30%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches 18%. Low autonomy: the company heavily depends on external financing (banks, suppliers).

Debt ratio (2025) ?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low
50-100% : Moderate
> 100% : High

29.996%

Financial autonomy (2025) ?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy
20-30% : Average
< 20% : Low

18.461%

Cash flow / Revenue (2025) ?
Cash flow / Revenue
Definition
Self-financing capacity relative to revenue.
Formula
(CAF / CA) x 100
Interpretation
The higher the ratio, the more cash the company generates

-12.46%

Repayment capacity (2025) ?
Repayment capacity
Definition
Number of years needed to repay debts with cash flow.
Formula
Financial debt / Cash flow
Interpretation
< 3 years : Excellent
3-5 years : Fair
> 5 years : Warning

-0.625

Asset age ratio (2025) ?
Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Interpretation
< 50% : Recent assets
50-70% : Normal wear
> 70% : Aging assets

18.6%

Solvency indicators evolution
SECRETS DE BEAUTE

Sector positioning

Debt ratio
30.0 2025
2023
2024
2025
Q1: 0.0
Med: 5.01
Q3: 41.5
Average +15 pts over 3 years

In 2025, the debt ratio of SECRETS DE BEAUTE (30.00) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.

Financial autonomy
18.46% 2025
2023
2024
2025
Q1: 1.67%
Med: 18.54%
Q3: 57.35%
Average +15 pts over 3 years

In 2025, the financial autonomy of SECRETS DE BEAUTE (18.5%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.

Repayment capacity
-0.62 years 2025
2023
2024
2025
Q1: 0.0 years
Med: 0.0 years
Q3: 1.57 years
Excellent -36 pts over 3 years

In 2025, the repayment capacity of SECRETS DE BEAUTE (-0.62) ranks in the bottom 25% of the sector, which is positive. This ratio indicates the number of years needed to repay debt with cash flow. A short capacity reflects controlled debt and good cash generation.

Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 22.49. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.

Liquidity ratio (2025) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

22.492

Interest coverage (2025) ?
Interest coverage
Definition
Ability to cover interest charges with operating income.
Formula
EBIT / Interest expenses
Interpretation
> 3 : Comfortable
1.5-3 : Acceptable
< 1.5 : Risk

-2.337

Liquidity indicators evolution
SECRETS DE BEAUTE

Sector positioning

Liquidity ratio
22.49 2025
2023
2024
2025
Q1: 55.8
Med: 163.55
Q3: 385.28
Watch -39 pts over 3 years

In 2025, the liquidity ratio of SECRETS DE BEAUTE (22.49) ranks in the bottom 25% of the sector. This ratio measures the ability to cover short-term debt with current assets. A ratio below 1 may signal potential cash flow tensions.

Interest coverage
-2.34x 2025
2023
2024
2025
Q1: 0.0x
Med: 0.0x
Q3: 2.52x
Average -50 pts over 3 years

In 2025, the interest coverage of SECRETS DE BEAUTE (-2.3x) ranks below the median of the sector. This ratio indicates how many times operating income covers interest expenses. An improvement would strengthen the competitive position.

Working capital requirement (WCR) and payment terms

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 1 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 16 days. Favorable situation: supplier credit is longer than customer credit by 15 days. Inventory turnover is 24 days (= Average inventory / Cost of goods x 360). Fast turnover, sign of good inventory management. WCR is negative (-7 days): operations structurally generate cash. Over 2019-2025, WCR increased by +89%, requiring additional financing.

Operating WCR (2025) ?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released
Positive = financing needed

-1 363 €

Customer credit (2025) ?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good
45-60j : Average
> 60j : Long

1 j

Supplier credit (2025) ?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow

16 j

Inventory turnover (2025) ?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover

24 j

WCR in days of revenue (2025) ?
WCR in days of revenue
Definition
Expresses working capital requirement in days of revenue.
Formula
(Operating WCR / Revenue) x 360
Interpretation
The fewer days, the better the working capital management

-7 j

WCR and payment terms evolution
SECRETS DE BEAUTE

Positioning of SECRETS DE BEAUTE in its sector

Comparison with sector Soins de beauté

Valuation estimate

Based on 71 transactions of similar company sales in 2025, the value of SECRETS DE BEAUTE is estimated at 37 224 € (range 25 583€ - 54 098€). The price/revenue ratio is 0.54x (in line with sector norms). This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.

Estimated enterprise value 2025
71 tx
25k€ 37k€ 54k€
37 224 € Range: 25 583€ - 54 098€
NAF 5 année 2025

Valuation method used

Revenue Multiple
68 749 € × 0.54x = 37 225 €
Range: 25 584€ - 54 099€

Only this financial indicator is available for this company.

Valuation evolution

How is this estimate calculated?

This estimate is based on the analysis of 71 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.

  • EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
  • Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
  • Net Income Multiple: Relevant for mature companies with stable results.

This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).

Similar companies (Soins de beauté)

Compare SECRETS DE BEAUTE with other companies in the same sector:

Frequently asked questions about SECRETS DE BEAUTE

What is the revenue of SECRETS DE BEAUTE ?

The revenue of SECRETS DE BEAUTE in 2025 is 69 k€.

Is SECRETS DE BEAUTE profitable?

SECRETS DE BEAUTE recorded a net loss in 2025.

Where is the headquarters of SECRETS DE BEAUTE ?

The headquarters of SECRETS DE BEAUTE is located in PUYBRUN (46130), in the department Lot.

Where to find the tax return of SECRETS DE BEAUTE ?

The tax return of SECRETS DE BEAUTE is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does SECRETS DE BEAUTE operate?

SECRETS DE BEAUTE operates in the sector Soins de beauté (NAF code 96.02B). See the 'Sector positioning' section above to compare the company with its competitors.