SIREN : 529545865
SALES IN MOTION is a French company founded 15 years ago, specialized in the sector Activités des agences de publicité. Based in LEVALLOIS-PERRET (92300), this company of category ETI shows in 2025 a revenue of 17.8 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Data updated on 2026-05-02
Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy
| Indicator | 2025 | 2024 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 |
|---|---|---|---|---|---|---|---|---|---|
| Revenue | 17 794 541 € | 17 445 840 € | 22 090 981 € | 16 930 704 € | 15 338 830 € | 13 260 499 € | 9 538 515 € | 8 517 318 € | 3 248 536 € |
| Net income | 2 086 846 € | 1 627 918 € | 1 980 607 € | 854 917 € | -31 878 € | 305 220 € | 24 346 € | 274 202 € | -83 999 € |
| EBITDA | 2 731 547 € | 2 237 321 € | 2 931 307 € | 1 288 706 € | 89 318 € | 293 548 € | 123 313 € | 398 257 € | -125 775 € |
| Net margin | 11.7% | 9.3% | 9.0% | 5.0% | -0.2% | 2.3% | 0.3% | 3.2% | -2.6% |
In 2025, SALES IN MOTION achieves revenue of 17.8 M€. Over the period 2016-2025, the company shows strong growth with a CAGR (compound annual growth rate) of +20.8%. Vs 2024: +2%. After deducting consumption (13 k€), gross margin stands at 17.8 M€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 2.7 M€, representing 15.4% of revenue. Positive scissor effect: EBITDA margin improves by +2.5 pts, sign of improved operational efficiency. This high EBITDA margin provides strong self-financing capacity and resilience to uncertainties. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 2.1 M€, i.e. 11.7% of revenue. This profit can be retained or distributed to shareholders.
17 794 541 €
17 781 832 €
2 731 547 €
2 765 796 €
2 086 846 €
15.3%
The debt ratio (= Financial debt / Equity x 100) stands at 26%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches 36%. The balance between equity and debt is satisfactory. Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 0.4 years of cash flow to repay all financial debt. This short period demonstrates excellent debt sustainability. Cash flow represents 11.4% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment. This high level provides strong self-financing capacity.
26.426%
35.721%
11.388%
0.363
13.4%
In 2025, the debt ratio of SALES IN MOTION (26.43) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.
In 2025, the financial autonomy of SALES IN MOTION (35.7%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.
In 2025, the repayment capacity of SALES IN MOTION (0.36) ranks above the median of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A reduction effort could improve financial strength.
The liquidity ratio (= Current assets / Current liabilities) stands at 186.61. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 0.0x. Danger: operating income does not cover interest charges, unsustainable situation.
186.614
0.001
In 2025, the liquidity ratio of SALES IN MOTION (186.61) ranks below the median of the sector. This ratio measures the ability to cover short-term debt with current assets. An improvement would strengthen the competitive position.
In 2025, the interest coverage of SALES IN MOTION (0.0x) ranks above the median of the sector. This ratio indicates how many times operating income covers interest expenses. This comfortable position offers an appreciable safety margin.
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 89 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 49 days. The gap of 40 days means the company finances its customers for over a month before being paid relative to supplier payments. This weighs on cash flow. Overall, WCR represents 90 days of revenue, i.e. 4.5 M€ to permanently finance. Over 2016-2025, WCR increased by +577%, requiring additional financing.
4 463 939 €
89 j
49 j
0 j
90 j
Based on 68 transactions of similar company sales
(all years),
the value of SALES IN MOTION is estimated at
6 337 919 €
(range 2 212 778€ - 22 060 637€).
With an EBITDA of 2 731 547€, the sector multiple of 2.9x is applied.
The price/revenue ratio is 0.22x
(conservative valuation).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.
Ajustez les pondérations selon votre analyse
This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Compare SALES IN MOTION with other companies in the same sector:
Voir toutes les statistiques du secteur Activités des agences de publicité
The revenue of SALES IN MOTION in 2025 is 17.8 M€.
Yes, SALES IN MOTION generated a net profit of 2.1 M€ in 2025.
The headquarters of SALES IN MOTION is located in LEVALLOIS-PERRET (92300), in the department Hauts-de-Seine.
The tax return of SALES IN MOTION is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
SALES IN MOTION operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.