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SA RAISON DE PLUS : revenue, balance sheet and financial ratios

SA RAISON DE PLUS is a French company founded 32 years ago, specialized in the sector Activités des agences de publicité. Based in VILLENEUVE-D'ASCQ (59650), this company of category PME shows in 2015 a revenue of 1.1 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-05-02

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - SA RAISON DE PLUS (SIREN 391519352)
Indicator 2020 2018 2017 2016 2015
Revenue N/C N/C N/C N/C 1 106 099 €
Net income -100 541 € -98 814 € -27 181 € 10 495 € 33 509 €
EBITDA N/C N/C N/C N/C 22 901 €
Net margin N/C N/C N/C N/C 3.0%

Revenue and income statement

In 2020, SA RAISON DE PLUS records a net loss of 101 k€. This deficit will reduce equity on the balance sheet.

Net income (2020) ?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax

-100 541 €

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Chart evolution

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Assets

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Liabilities

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Solvency and debt ratios

The debt ratio (= Financial debt / Equity x 100) stands at 935%. Critical situation: debt significantly exceeds equity, severely limiting borrowing capacity and exposing the company to default risk. Financial autonomy (= Equity / Total assets x 100) reaches 5%. Low autonomy: the company heavily depends on external financing (banks, suppliers).

Debt ratio (2020) ?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low
50-100% : Moderate
> 100% : High

934.94%

Financial autonomy (2020) ?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy
20-30% : Average
< 20% : Low

5.224%

Asset age ratio (2020) ?
Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Interpretation
< 50% : Recent assets
50-70% : Normal wear
> 70% : Aging assets

11.2%

Solvency indicators evolution
SA RAISON DE PLUS

Sector positioning

Debt ratio
934.94 2020
2017
2018
2020
Q1: 0.0
Med: 11.22
Q3: 80.25
Watch +51 pts over 3 years

In 2020, the debt ratio of SA RAISON DE PLUS (934.94) ranks in the top 25% of the sector. This ratio measures the weight of debt relative to equity. A high ratio may indicate excessive dependence on external financing.

Financial autonomy
5.22% 2020
2017
2018
2020
Q1: 8.34%
Med: 31.64%
Q3: 55.63%
Average -48 pts over 3 years

In 2020, the financial autonomy of SA RAISON DE PLUS (5.2%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.

Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 254.90. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.

Liquidity ratio (2020) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

254.901

Liquidity indicators evolution
SA RAISON DE PLUS

Sector positioning

Liquidity ratio
254.9 2020
2017
2018
2020
Q1: 132.32
Med: 216.88
Q3: 360.13
Good

In 2020, the liquidity ratio of SA RAISON DE PLUS (254.90) ranks above the median of the sector. This ratio measures the ability to cover short-term debt with current assets. This comfortable position offers an appreciable safety margin.

Working capital requirement (WCR) and payment terms

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments.

Operating WCR (2020) ?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released
Positive = financing needed

0 €

Customer credit (2020) ?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good
45-60j : Average
> 60j : Long

0 j

Supplier credit (2020) ?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow

0 j

Inventory turnover (2020) ?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover

0 j

WCR and payment terms evolution
SA RAISON DE PLUS

Positioning of SA RAISON DE PLUS in its sector

Comparison with sector Activités des agences de publicité

Similar companies (Activités des agences de publicité)

Compare SA RAISON DE PLUS with other companies in the same sector:

Frequently asked questions about SA RAISON DE PLUS

What is the revenue of SA RAISON DE PLUS ?

The revenue of SA RAISON DE PLUS in 2015 is 1.1 M€.

Is SA RAISON DE PLUS profitable?

SA RAISON DE PLUS recorded a net loss in 2020.

Where is the headquarters of SA RAISON DE PLUS ?

The headquarters of SA RAISON DE PLUS is located in VILLENEUVE-D'ASCQ (59650), in the department Nord.

Where to find the tax return of SA RAISON DE PLUS ?

The tax return of SA RAISON DE PLUS is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does SA RAISON DE PLUS operate?

SA RAISON DE PLUS operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.