Employees: 21 (2023.0)Legal category: SCA (commandite par actions)Size: GECreation date: 2011-10-17 (14 years)Status: ActiveBusiness sector: Activités des agences de publicitéLocation: PARIS (75011), Paris
ROSA PARIS : revenue, balance sheet and financial ratios
ROSA PARIS is a French company
founded 14 years ago,
specialized in the sector Activités des agences de publicité.
Based in PARIS (75011),
this company of category GE
shows in 2024 a revenue of 24.8 M€.
Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
In 2024, ROSA PARIS achieves revenue of 24.8 M€. Revenue is growing positively over 9 years (CAGR: +4.8%). Vs 2023, growth of +13% (21.9 M€ -> 24.8 M€). After deducting consumption (0 €), gross margin stands at 24.8 M€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 1.8 M€, representing 7.3% of revenue. The operating margin remains fragile, requiring cost vigilance. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 121 k€, i.e. 0.5% of revenue. This profit can be retained or distributed to shareholders.
Revenue (2024)
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Revenue
Definition
Total amount of sales of goods and services made by the company.
Formula
Sales of goods + Sold production
24 838 195 €
Gross margin (2024)
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Gross margin
Definition
Difference between revenue and cost of goods sold.
Formula
Revenue - Cost of goods consumed
24 838 195 €
EBITDA (2024)
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Gross Operating Surplus (EBITDA)
Definition
Resources generated by current operations, before depreciation and financial expenses.
Formula
Value added - Personnel expenses - Taxes
Interpretation
Positive = profitable activity
1 816 189 €
EBIT (2024)
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EBIT (Operating Income)
Definition
Operating income, including depreciation and provisions.
Formula
EBITDA - Depreciation and provisions + Reversals
18 602 €
Net income (2024)
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Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax
121 087 €
EBITDA margin (2024)
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EBITDA margin
Definition
Measures the company's operating profitability.
Formula
(EBE / CA) x 100
Interpretation
> 10% : Good profitability 5-10% : Average < 5% : Low
7.3%
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Income statement
Item
Amount
% Revenue
Change
The detailed income statement is not available for this company (simplified accounts or confidential data).
Chart evolution
Show :
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Assets
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Item
Gross
Deprec.
Net
%
Change
Assets balance sheet data not available for this company
Liabilities
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Year
%
Change
Liabilities balance sheet data not available for this company
Solvency and debt ratios
The debt ratio (= Financial debt / Equity x 100) stands at 40%. Debt remains under control: the company retains capacity to raise new debt if needed. Financial autonomy (= Equity / Total assets x 100) reaches 10%. Low autonomy: the company heavily depends on external financing (banks, suppliers). Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 1.5 years of cash flow to repay all financial debt. This short period demonstrates excellent debt sustainability. Cash flow represents 1.1% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment.
Debt ratio (2024)
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Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low 50-100% : Moderate > 100% : High
39.797%
Financial autonomy (2024)
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Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy 20-30% : Average < 20% : Low
9.652%
Cash flow / Revenue (2024)
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Cash flow / Revenue
Definition
Self-financing capacity relative to revenue.
Formula
(CAF / CA) x 100
Interpretation
The higher the ratio, the more cash the company generates
1.105%
Repayment capacity (2024)
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Repayment capacity
Definition
Number of years needed to repay debts with cash flow.
Formula
Financial debt / Cash flow
Interpretation
< 3 years : Excellent 3-5 years : Fair > 5 years : Warning
1.517
Asset age ratio (2024)
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Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Indicator
2016
2017
2018
2019
2020
2021
2022
2023
2024
Debt ratio
1.379
1.665
0.262
0.403
8.894
5.036
5.407
3.914
39.797
Financial autonomy
14.578
14.175
16.839
13.282
15.157
8.077
8.301
9.997
9.652
Repayment capacity
0.018
0.019
0.003
0.005
0.458
0.177
0.402
0.111
1.517
Cash flow / Revenue
3.614%
5.006%
5.118%
3.509%
1.334%
1.134%
0.549%
1.896%
1.105%
Sector positioning
Debt ratio
39.82024
2022
2023
2024
Q1: 0.0
Med: 7.82
Q3: 44.59
Average+36 pts over 3 years
In 2024, the debt ratio of ROSA PARIS (39.80) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.
Financial autonomy
9.65%2024
2022
2023
2024
Q1: 9.69%
Med: 34.27%
Q3: 59.15%
Average
In 2024, the financial autonomy of ROSA PARIS (9.7%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.
Repayment capacity
1.52 years2024
2022
2023
2024
Q1: 0.0 years
Med: 0.0 years
Q3: 1.14 years
Average+18 pts over 3 years
In 2024, the repayment capacity of ROSA PARIS (1.52) ranks above the median of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A reduction effort could improve financial strength.
Liquidity ratios
The liquidity ratio (= Current assets / Current liabilities) stands at 119.22. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 0.1x. Danger: operating income does not cover interest charges, unsustainable situation.
Liquidity ratio (2024)
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Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good 1-1.5 : Fair < 1 : Liquidity risk
119.215
Interest coverage (2024)
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Interest coverage
Definition
Ability to cover interest charges with operating income.
Formula
EBIT / Interest expenses
Interpretation
> 3 : Comfortable 1.5-3 : Acceptable < 1.5 : Risk
0.055
Liquidity indicators evolution ROSA PARIS
Visualisation créée via abddaf.fr Sources : INPI & BCE - Retraitements : Ministère de l'économie
Indicator
2016
2017
2018
2019
2020
2021
2022
2023
2024
Liquidity ratio
117.887
118.79
118.531
117.321
123.078
106.382
111.413
120.712
119.215
Interest coverage
0.056
0.013
0.0
0.006
0.052
0.0
0.0
0.0
0.055
Sector positioning
Liquidity ratio
119.222024
2022
2023
2024
Q1: 128.85
Med: 206.6
Q3: 363.72
Watch
In 2024, the liquidity ratio of ROSA PARIS (119.22) ranks in the bottom 25% of the sector. This ratio measures the ability to cover short-term debt with current assets. A ratio below 1 may signal potential cash flow tensions.
Interest coverage
0.06x2024
2022
2023
2024
Q1: 0.0x
Med: 0.0x
Q3: 2.56x
Good+26 pts over 3 years
In 2024, the interest coverage of ROSA PARIS (0.1x) ranks above the median of the sector. This ratio indicates how many times operating income covers interest expenses. This comfortable position offers an appreciable safety margin.
Working capital requirement (WCR) and payment terms
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 35 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 92 days. Excellent situation: suppliers finance 57 days of the operating cycle (retail model). Inventory turnover is 3 days (= Average inventory / Cost of goods x 360). Fast turnover, sign of good inventory management. Overall, WCR represents 90 days of revenue, i.e. 6.2 M€ to permanently finance. Over 2016-2024, WCR increased by +84%, requiring additional financing.
Operating WCR (2024)
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Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released Positive = financing needed
6 201 849 €
Customer credit (2024)
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Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good 45-60j : Average > 60j : Long
35 j
Supplier credit (2024)
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Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow
92 j
Inventory turnover (2024)
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Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover
3 j
WCR in days of revenue (2024)
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WCR in days of revenue
Definition
Expresses working capital requirement in days of revenue.
Formula
(Operating WCR / Revenue) x 360
Interpretation
The fewer days, the better the working capital management
90 j
WCR and payment terms evolution ROSA PARIS
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Indicator
2016
2017
2018
2019
2020
2021
2022
2023
2024
Operating WCR
3 369 775 €
6 520 041 €
6 377 211 €
7 025 127 €
7 174 599 €
7 010 575 €
6 522 441 €
6 885 624 €
6 201 849 €
Inventory turnover (days)
1
1
1
0
1
6
3
4
3
Customer payment term (days)
59
63
56
49
41
53
48
69
35
Supplier payment term (days)
78
102
101
87
119
132
119
129
92
Positioning of ROSA PARIS in its sector
Comparison with sector Activités des agences de publicité
Valuation estimate
Based on 68 transactions of similar company sales
(all years),
the value of ROSA PARIS is estimated at
4 352 124 €
(range 1 479 980€ - 13 382 970€).
With an EBITDA of 1 816 189€, the sector multiple of 2.9x is applied.
The price/revenue ratio is 0.22x
(conservative valuation).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate. Medium reliability: estimate to be confirmed with in-depth analysis.
Estimated enterprise value2024
68 tx
1479k€4352k€13382k€
4 352 124 €Range: 1 479 980€ - 13 382 970€
NAF 5 all-time
Valuation detail by method
Ajustez les pondérations selon votre analyse
EBITDA Multiple50%
1 816 189 €×2.9x
Estimation5 218 034 €
1 505 811€ - 20 541 050€
Revenue Multiple30%
24 838 195 €×0.22x
Estimation5 575 227 €
2 310 671€ - 9 490 126€
Net Income Multiple20%
121 087 €×2.9x
Estimation352 699 €
169 368€ - 1 327 038€
How is this estimate calculated?
This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
Net Income Multiple: Relevant for mature companies with stable results.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Similar companies (Activités des agences de publicité)
Compare ROSA PARIS with other companies in the same sector:
Yes, ROSA PARIS generated a net profit of 121 k€ in 2024.
Where is the headquarters of ROSA PARIS ?
The headquarters of ROSA PARIS is located in PARIS (75011), in the department Paris.
Where to find the tax return of ROSA PARIS ?
The tax return of ROSA PARIS is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
In which sector does ROSA PARIS operate?
ROSA PARIS operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.
Item evolution
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