Employees: 12 (2023.0)Legal category: SCA (commandite par actions)Size: ETICreation date: 2013-01-03 (13 years)Status: ActiveBusiness sector: Conseil en systèmes et logiciels informatiquesLocation: MONTREUIL (93100), Seine-Saint-Denis
ROCKET MARKETING : revenue, balance sheet and financial ratios
ROCKET MARKETING is a French company
founded 13 years ago,
specialized in the sector Conseil en systèmes et logiciels informatiques.
Based in MONTREUIL (93100),
this company of category ETI
shows in 2024 a revenue of 16.9 M€.
Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Financial history - ROCKET MARKETING (SIREN 791012131)
Indicator
2024
2023
2022
2021
2019
2018
2017
2016
Revenue
16 860 491 €
15 318 870 €
14 492 016 €
12 197 098 €
8 313 060 €
5 178 738 €
3 227 806 €
1 470 139 €
Net income
2 821 949 €
364 304 €
1 119 195 €
1 593 014 €
19 685 €
162 252 €
11 549 €
-59 548 €
EBITDA
4 369 692 €
947 824 €
2 165 487 €
2 386 451 €
398 328 €
259 911 €
85 712 €
-34 123 €
Net margin
16.7%
2.4%
7.7%
13.1%
0.2%
3.1%
0.4%
-4.1%
Revenue and income statement
In 2024, ROCKET MARKETING achieves revenue of 16.9 M€. Over the period 2016-2024, the company shows strong growth with a CAGR (compound annual growth rate) of +35.7%. Vs 2023, growth of +10% (15.3 M€ -> 16.9 M€). After deducting consumption (0 €), gross margin stands at 16.9 M€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 4.4 M€, representing 25.9% of revenue. Positive scissor effect: EBITDA margin improves by +19.7 pts, sign of improved operational efficiency. This high EBITDA margin provides strong self-financing capacity and resilience to uncertainties. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 2.8 M€, i.e. 16.7% of revenue. This profit can be retained or distributed to shareholders.
Revenue (2024)
?
Revenue
Definition
Total amount of sales of goods and services made by the company.
Formula
Sales of goods + Sold production
16 860 491 €
Gross margin (2024)
?
Gross margin
Definition
Difference between revenue and cost of goods sold.
Formula
Revenue - Cost of goods consumed
16 860 491 €
EBITDA (2024)
?
Gross Operating Surplus (EBITDA)
Definition
Resources generated by current operations, before depreciation and financial expenses.
Formula
Value added - Personnel expenses - Taxes
Interpretation
Positive = profitable activity
4 369 692 €
EBIT (2024)
?
EBIT (Operating Income)
Definition
Operating income, including depreciation and provisions.
Formula
EBITDA - Depreciation and provisions + Reversals
3 735 943 €
Net income (2024)
?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax
2 821 949 €
EBITDA margin (2024)
?
EBITDA margin
Definition
Measures the company's operating profitability.
Formula
(EBE / CA) x 100
Interpretation
> 10% : Good profitability 5-10% : Average < 5% : Low
25.8%
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Income statement
Item
Amount
% Revenue
Change
The detailed income statement is not available for this company (simplified accounts or confidential data).
Chart evolution
Show :
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Assets
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Item
Gross
Deprec.
Net
%
Change
Assets balance sheet data not available for this company
Liabilities
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Year
%
Change
Liabilities balance sheet data not available for this company
Solvency and debt ratios
The debt ratio (= Financial debt / Equity x 100) stands at 9%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches 37%. The balance between equity and debt is satisfactory. Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 0.2 years of cash flow to repay all financial debt. This short period demonstrates excellent debt sustainability. Cash flow represents 19.7% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment. This high level provides strong self-financing capacity.
Debt ratio (2024)
?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low 50-100% : Moderate > 100% : High
9.233%
Financial autonomy (2024)
?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy 20-30% : Average < 20% : Low
37.453%
Cash flow / Revenue (2024)
?
Cash flow / Revenue
Definition
Self-financing capacity relative to revenue.
Formula
(CAF / CA) x 100
Interpretation
The higher the ratio, the more cash the company generates
19.699%
Repayment capacity (2024)
?
Repayment capacity
Definition
Number of years needed to repay debts with cash flow.
Formula
Financial debt / Cash flow
Interpretation
< 3 years : Excellent 3-5 years : Fair > 5 years : Warning
0.179
Asset age ratio (2024)
?
Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Indicator
2016
2017
2018
2019
2021
2022
2023
2024
Debt ratio
5.032
4.42
2.034
71.648
66.321
36.717
27.813
9.233
Financial autonomy
38.189
23.544
21.116
20.46
22.628
30.698
28.666
37.453
Repayment capacity
-0.697
0.253
0.044
1.751
0.862
0.72
1.115
0.179
Cash flow / Revenue
-2.388%
2.692%
5.899%
4.824%
15.237%
12.067%
6.051%
19.699%
Sector positioning
Debt ratio
9.232024
2022
2023
2024
Q1: 0.0
Med: 3.93
Q3: 32.58
Average-14 pts over 3 years
In 2024, the debt ratio of ROCKET MARKETING (9.23) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.
Financial autonomy
37.45%2024
2022
2023
2024
Q1: 7.97%
Med: 34.38%
Q3: 62.44%
Good+5 pts over 3 years
In 2024, the financial autonomy of ROCKET MARKETING (37.5%) ranks above the median of the sector. This ratio represents the share of equity in total financing. This comfortable position offers an appreciable safety margin.
Repayment capacity
0.18 years2024
2022
2023
2024
Q1: 0.0 years
Med: 0.0 years
Q3: 0.5 years
Average-15 pts over 3 years
In 2024, the repayment capacity of ROCKET MARKETING (0.18) ranks above the median of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A reduction effort could improve financial strength.
Liquidity ratios
The liquidity ratio (= Current assets / Current liabilities) stands at 140.77. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 0.1x. Danger: operating income does not cover interest charges, unsustainable situation.
Liquidity ratio (2024)
?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good 1-1.5 : Fair < 1 : Liquidity risk
140.767
Interest coverage (2024)
?
Interest coverage
Definition
Ability to cover interest charges with operating income.
Formula
EBIT / Interest expenses
Interpretation
> 3 : Comfortable 1.5-3 : Acceptable < 1.5 : Risk
0.144
Liquidity indicators evolution ROCKET MARKETING
Visualisation créée via abddaf.fr Sources : INPI & BCE - Retraitements : Ministère de l'économie
Indicator
2016
2017
2018
2019
2021
2022
2023
2024
Liquidity ratio
223.67
163.283
134.172
186.902
230.152
252.419
225.426
140.767
Interest coverage
-1.615
0.111
0.0
1.093
0.559
1.002
1.118
0.144
Sector positioning
Liquidity ratio
140.772024
2022
2023
2024
Q1: 141.9
Med: 230.48
Q3: 460.89
Average-28 pts over 3 years
In 2024, the liquidity ratio of ROCKET MARKETING (140.77) ranks below the median of the sector. This ratio measures the ability to cover short-term debt with current assets. An improvement would strengthen the competitive position.
Interest coverage
0.14x2024
2022
2023
2024
Q1: 0.0x
Med: 0.0x
Q3: 1.04x
Good-22 pts over 3 years
In 2024, the interest coverage of ROCKET MARKETING (0.1x) ranks above the median of the sector. This ratio indicates how many times operating income covers interest expenses. This comfortable position offers an appreciable safety margin.
Working capital requirement (WCR) and payment terms
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 59 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 93 days. Excellent situation: suppliers finance 34 days of the operating cycle (retail model). WCR is negative (-69 days): operations structurally generate cash. Notable WCR improvement over the period (-1892%), freeing up cash.
Operating WCR (2024)
?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released Positive = financing needed
-3 228 615 €
Customer credit (2024)
?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good 45-60j : Average > 60j : Long
59 j
Supplier credit (2024)
?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow
93 j
Inventory turnover (2024)
?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover
0 j
WCR in days of revenue (2024)
?
WCR in days of revenue
Definition
Expresses working capital requirement in days of revenue.
Formula
(Operating WCR / Revenue) x 360
Interpretation
The fewer days, the better the working capital management
-69 j
WCR and payment terms evolution ROCKET MARKETING
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Indicator
2016
2017
2018
2019
2021
2022
2023
2024
Operating WCR
-162 112 €
318 036 €
1 031 035 €
676 600 €
-432 265 €
-438 963 €
-160 082 €
-3 228 615 €
Inventory turnover (days)
0
0
0
0
0
0
0
0
Customer payment term (days)
35
100
116
70
75
55
75
59
Supplier payment term (days)
90
95
103
79
114
95
102
93
Positioning of ROCKET MARKETING in its sector
Comparison with sector Conseil en systèmes et logiciels informatiques
Valuation estimate
Based on 215 transactions of similar company sales
(all years),
the value of ROCKET MARKETING is estimated at
3 778 346 €
(range 1 601 250€ - 13 357 227€).
With an EBITDA of 4 369 692€, the sector multiple of 1.0x is applied.
The price/revenue ratio is 0.16x
(conservative valuation).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Estimated enterprise value2024
215 transactions
1601k€3778k€13357k€
3 778 346 €Range: 1 601 250€ - 13 357 227€
NAF 5 all-time
Valuation detail by method
Ajustez les pondérations selon votre analyse
EBITDA Multiple50%
4 369 692 €×1.0x
Estimation4 267 656 €
1 611 909€ - 18 859 848€
Revenue Multiple30%
16 860 491 €×0.16x
Estimation2 706 339 €
1 451 681€ - 4 943 546€
Net Income Multiple20%
2 821 949 €×1.5x
Estimation4 163 087 €
1 798 960€ - 12 221 199€
Valuation evolution
Visualisation creee via abddaf.fr Sources : BODACC & INPI
How is this estimate calculated?
This estimate is based on the analysis of 215 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
Net Income Multiple: Relevant for mature companies with stable results.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Similar companies (Conseil en systèmes et logiciels informatiques)
Compare ROCKET MARKETING with other companies in the same sector:
The revenue of ROCKET MARKETING in 2024 is 16.9 M€.
Is ROCKET MARKETING profitable?
Yes, ROCKET MARKETING generated a net profit of 2.8 M€ in 2024.
Where is the headquarters of ROCKET MARKETING ?
The headquarters of ROCKET MARKETING is located in MONTREUIL (93100), in the department Seine-Saint-Denis.
Where to find the tax return of ROCKET MARKETING ?
The tax return of ROCKET MARKETING is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
In which sector does ROCKET MARKETING operate?
ROCKET MARKETING operates in the sector Conseil en systèmes et logiciels informatiques (NAF code 62.02A). See the 'Sector positioning' section above to compare the company with its competitors.
Item evolution
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