RESERVATION ORGANIS MARKETING COMMERC : revenue, balance sheet and financial ratios

RESERVATION ORGANIS MARKETING COMMERC is a French company founded 21 years ago, specialized in the sector Activités de centres d'appels. Based in CESSON-SEVIGNE (35510), this company of category PME shows in 2022 a revenue of 1.0 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-05-09

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - RESERVATION ORGANIS MARKETING COMMERC (SIREN 482346442)
Indicator 2022 2021 2020 2019 2018 2017 2016
Revenue 1 033 200 € 400 126 € 386 315 € 778 012 € 896 084 € 1 114 275 € 1 415 982 €
Net income 10 705 € -24 117 € -27 489 € -86 732 € 88 € -25 651 € 17 869 €
EBITDA -31 789 € -56 597 € -38 097 € -83 011 € -2 253 € -24 070 € 17 333 €
Net margin 1.0% -6.0% -7.1% -11.1% 0.0% -2.3% 1.3%

Revenue and income statement

In 2022, RESERVATION ORGANIS MARKETING COMMERC achieves revenue of 1.0 M€. Revenue is declining over the period 2016-2022 (CAGR: -5.1%). Vs 2021, growth of +158% (400 k€ -> 1.0 M€). After deducting consumption (920 k€), gross margin stands at 113 k€, i.e. a rate of 11%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches -32 k€, representing -3.1% of revenue. Positive scissor effect: EBITDA margin improves by +11.1 pts, sign of improved operational efficiency. Negative EBITDA means operations do not cover current expenses: concerning situation. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 11 k€, i.e. 1.0% of revenue. This profit can be retained or distributed to shareholders.

Revenue (2022) ?
Revenue
Definition
Total amount of sales of goods and services made by the company.
Formula
Sales of goods + Sold production

1 033 200 €

Gross margin (2022) ?
Gross margin
Definition
Difference between revenue and cost of goods sold.
Formula
Revenue - Cost of goods consumed

113 108 €

EBITDA (2022) ?
Gross Operating Surplus (EBITDA)
Definition
Resources generated by current operations, before depreciation and financial expenses.
Formula
Value added - Personnel expenses - Taxes
Interpretation
Positive = profitable activity

-31 789 €

EBIT (2022) ?
EBIT (Operating Income)
Definition
Operating income, including depreciation and provisions.
Formula
EBITDA - Depreciation and provisions + Reversals

-30 917 €

Net income (2022) ?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax

10 705 €

EBITDA margin (2022) ?
EBITDA margin
Definition
Measures the company's operating profitability.
Formula
(EBE / CA) x 100
Interpretation
> 10% : Good profitability
5-10% : Average
< 5% : Low

-3.1%

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Chart evolution

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Assets

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Liabilities

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Solvency and debt ratios

The debt ratio (= Financial debt / Equity x 100) stands at -32%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches -210%. Low autonomy: the company heavily depends on external financing (banks, suppliers).

Debt ratio (2022) ?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low
50-100% : Moderate
> 100% : High

-31.809%

Financial autonomy (2022) ?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy
20-30% : Average
< 20% : Low

-210.437%

Cash flow / Revenue (2022) ?
Cash flow / Revenue
Definition
Self-financing capacity relative to revenue.
Formula
(CAF / CA) x 100
Interpretation
The higher the ratio, the more cash the company generates

-0.322%

Repayment capacity (2022) ?
Repayment capacity
Definition
Number of years needed to repay debts with cash flow.
Formula
Financial debt / Cash flow
Interpretation
< 3 years : Excellent
3-5 years : Fair
> 5 years : Warning

-7.162

Asset age ratio (2022) ?
Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Interpretation
< 50% : Recent assets
50-70% : Normal wear
> 70% : Aging assets

14.5%

Solvency indicators evolution
RESERVATION ORGANIS MARKETING COMMERC

Sector positioning

Debt ratio
-31.81 2022
2020
2021
2022
Q1: 0.0
Med: 2.55
Q3: 52.97
Excellent

In 2022, the debt ratio of RESERVATION ORGANIS MARKE... (-31.81) ranks in the bottom 25% of the sector, which is positive. This ratio measures the weight of debt relative to equity. A low ratio indicates a solid financial structure with little dependence on creditors.

Financial autonomy
-210.44% 2022
2020
2021
2022
Q1: 8.8%
Med: 26.64%
Q3: 46.23%
Watch

In 2022, the financial autonomy of RESERVATION ORGANIS MARKE... (-210.4%) ranks in the bottom 25% of the sector. This ratio represents the share of equity in total financing. Low autonomy may limit investment capacity and increase vulnerability.

Repayment capacity
-7.16 years 2022
2020
2021
2022
Q1: 0.0 years
Med: 0.0 years
Q3: 0.76 years
Excellent

In 2022, the repayment capacity of RESERVATION ORGANIS MARKE... (-7.16) ranks in the bottom 25% of the sector, which is positive. This ratio indicates the number of years needed to repay debt with cash flow. A short capacity reflects controlled debt and good cash generation.

Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 21.98. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.

Liquidity ratio (2022) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

21.982

Interest coverage (2022) ?
Interest coverage
Definition
Ability to cover interest charges with operating income.
Formula
EBIT / Interest expenses
Interpretation
> 3 : Comfortable
1.5-3 : Acceptable
< 1.5 : Risk

-4.524

Liquidity indicators evolution
RESERVATION ORGANIS MARKETING COMMERC

Sector positioning

Liquidity ratio
21.98 2022
2020
2021
2022
Q1: 115.0
Med: 159.92
Q3: 235.45
Watch -6 pts over 3 years

In 2022, the liquidity ratio of RESERVATION ORGANIS MARKE... (21.98) ranks in the bottom 25% of the sector. This ratio measures the ability to cover short-term debt with current assets. A ratio below 1 may signal potential cash flow tensions.

Interest coverage
-4.52x 2022
2020
2021
2022
Q1: 0.0x
Med: 0.0x
Q3: 1.34x
Watch

In 2022, the interest coverage of RESERVATION ORGANIS MARKE... (-4.5x) ranks in the bottom 25% of the sector. This ratio indicates how many times operating income covers interest expenses. Low coverage may indicate fragility to rate or income variations.

Working capital requirement (WCR) and payment terms

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 1 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 3 days. Favorable situation: supplier credit is longer than customer credit by 2 days. WCR is negative (-17 days): operations structurally generate cash. Notable WCR improvement over the period (-355%), freeing up cash.

Operating WCR (2022) ?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released
Positive = financing needed

-47 961 €

Customer credit (2022) ?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good
45-60j : Average
> 60j : Long

1 j

Supplier credit (2022) ?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow

3 j

Inventory turnover (2022) ?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover

0 j

WCR in days of revenue (2022) ?
WCR in days of revenue
Definition
Expresses working capital requirement in days of revenue.
Formula
(Operating WCR / Revenue) x 360
Interpretation
The fewer days, the better the working capital management

-17 j

WCR and payment terms evolution
RESERVATION ORGANIS MARKETING COMMERC

Positioning of RESERVATION ORGANIS MARKETING COMMERC in its sector

Comparison with sector Activités de centres d'appels

Valuation estimate

Based on 65 transactions of similar company sales in 2022, the value of RESERVATION ORGANIS MARKETING COMMERC is estimated at 259 461 € (range 53 646€ - 972 232€). The price/revenue ratio is 0.40x (conservative valuation). This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.

Estimated enterprise value 2022
65 tx
53k€ 259k€ 972k€
259 461 € Range: 53 646€ - 972 232€
Section année 2022 Aggregated at NAF section level

Valuation detail by method

Ajustez les pondérations selon votre analyse

Revenue Multiple 30%
1 033 200 € × 0.40x
Estimation 415 370 €
83 117€ - 1 579 355€
Net Income Multiple 20%
10 705 € × 2.4x
Estimation 25 599 €
9 441€ - 61 548€

Valuation evolution

How is this estimate calculated?

This estimate is based on the analysis of 65 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.

  • EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
  • Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
  • Net Income Multiple: Relevant for mature companies with stable results.

This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).

Similar companies (Activités de centres d'appels)

Compare RESERVATION ORGANIS MARKETING COMMERC with other companies in the same sector:

Voir toutes les statistiques du secteur Activités de centres d'appels

Frequently asked questions about RESERVATION ORGANIS MARKETING COMMERC

What is the revenue of RESERVATION ORGANIS MARKETING COMMERC ?

The revenue of RESERVATION ORGANIS MARKETING COMMERC in 2022 is 1.0 M€.

Is RESERVATION ORGANIS MARKETING COMMERC profitable?

Yes, RESERVATION ORGANIS MARKETING COMMERC generated a net profit of 11 k€ in 2022.

Where is the headquarters of RESERVATION ORGANIS MARKETING COMMERC ?

The headquarters of RESERVATION ORGANIS MARKETING COMMERC is located in CESSON-SEVIGNE (35510), in the department Ille-et-Vilaine.

Where to find the tax return of RESERVATION ORGANIS MARKETING COMMERC ?

The tax return of RESERVATION ORGANIS MARKETING COMMERC is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does RESERVATION ORGANIS MARKETING COMMERC operate?

RESERVATION ORGANIS MARKETING COMMERC operates in the sector Activités de centres d'appels (NAF code 82.20Z). See the 'Sector positioning' section above to compare the company with its competitors.