SIREN : 448713768
REAL is a French company founded 23 years ago, specialized in the sector Activités des agences de publicité. Based in EGUILLES (13510), this company of category PME shows in 2023 a revenue of 730 k€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Data updated on 2026-05-02
Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy
| Indicator | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 |
|---|---|---|---|---|---|---|---|---|
| Revenue | 729 904 € | 1 009 431 € | 1 626 891 € | 1 124 273 € | 1 665 548 € | 1 491 397 € | 1 810 714 € | 1 837 752 € |
| Net income | -22 011 € | -209 599 € | 132 926 € | 13 759 € | 108 517 € | 202 711 € | 214 779 € | 216 241 € |
| EBITDA | -20 060 € | -209 631 € | 165 219 € | 154 526 € | 224 436 € | 321 883 € | 313 868 € | 303 855 € |
| Net margin | -3.0% | -20.8% | 8.2% | 1.2% | 6.5% | 13.6% | 11.9% | 11.8% |
In 2023, REAL achieves revenue of 730 k€. Revenue is declining over the period 2016-2023 (CAGR: -12.4%). Significant drop of -28% vs 2022. After deducting consumption (150 k€), gross margin stands at 580 k€, i.e. a rate of 79%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches -20 k€, representing -2.7% of revenue. Positive scissor effect: EBITDA margin improves by +18.0 pts, sign of improved operational efficiency. Negative EBITDA means operations do not cover current expenses: concerning situation. Net income is negative at -22 k€ (-3.0% of revenue), which will impact equity.
729 904 €
579 883 €
-20 060 €
-23 376 €
-22 011 €
-2.7%
The debt ratio (= Financial debt / Equity x 100) stands at 176%. Critical situation: debt significantly exceeds equity, severely limiting borrowing capacity and exposing the company to default risk. Financial autonomy (= Equity / Total assets x 100) reaches 26%. The balance between equity and debt is satisfactory.
176.499%
26.11%
-2.519%
-10.205
20.6%
In 2023, the debt ratio of REAL (176.50) ranks in the top 25% of the sector. This ratio measures the weight of debt relative to equity. A high ratio may indicate excessive dependence on external financing.
In 2023, the financial autonomy of REAL (26.1%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.
In 2023, the repayment capacity of REAL (-10.21) ranks in the bottom 25% of the sector, which is positive. This ratio indicates the number of years needed to repay debt with cash flow. A short capacity reflects controlled debt and good cash generation.
The liquidity ratio (= Current assets / Current liabilities) stands at 345.19. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.
345.193
-8.175
In 2023, the liquidity ratio of REAL (345.19) ranks above the median of the sector. This ratio measures the ability to cover short-term debt with current assets. This comfortable position offers an appreciable safety margin.
In 2023, the interest coverage of REAL (-8.2x) ranks below the median of the sector. This ratio indicates how many times operating income covers interest expenses. An improvement would strengthen the competitive position.
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 141 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 14 days. The gap of 127 days means the company finances its customers for over a month before being paid relative to supplier payments. This weighs on cash flow. Overall, WCR represents 98 days of revenue, i.e. 198 k€ to permanently finance. Notable WCR improvement over the period (-56%), freeing up cash.
197 797 €
141 j
14 j
0 j
98 j
Based on 68 transactions of similar company sales
(all years),
the value of REAL is estimated at
163 835 €
(range 67 902€ - 278 880€).
The price/revenue ratio is 0.22x
(conservative valuation).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.
Only this financial indicator is available for this company.
This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Compare REAL with other companies in the same sector:
Voir toutes les statistiques du secteur Activités des agences de publicité
The revenue of REAL in 2023 is 730 k€.
REAL recorded a net loss in 2023.
The headquarters of REAL is located in EGUILLES (13510), in the department Bouches-du-Rhone.
The tax return of REAL is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
REAL operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.