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R D D AFFICHAGE : revenue, balance sheet and financial ratios

R D D AFFICHAGE is a French company founded 41 years ago, specialized in the sector Régie publicitaire de médias. Based in MARSEILLE (13010), this company of category PME shows in 2015 a revenue of 1.8 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-05-09

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - R D D AFFICHAGE (SIREN 332700137)
Indicator 2024 2023 2022 2021 2020 2018 2017 2016 2015
Revenue N/C N/C N/C N/C N/C N/C N/C N/C 1 810 029 €
Net income 891 € 56 466 € 146 046 € 216 456 € 109 246 € 63 527 € 93 655 € 32 794 € 57 020 €
EBITDA N/C N/C N/C N/C N/C N/C N/C N/C -93 318 €
Net margin N/C N/C N/C N/C N/C N/C N/C N/C 3.2%

Revenue and income statement

In 2024, R D D AFFICHAGE generates positive net income of 891 €. Net income represents the final profit after all expenses (operating, financial, exceptional) and corporate tax. Change over 2015-2024: 57 k€ -> 891 €.

Net income (2024) ?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax

891 €

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Assets

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Liabilities

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Solvency and debt ratios

The debt ratio (= Financial debt / Equity x 100) stands at 144%. Debt level is high: negotiating margin with banks is reduced. Financial autonomy (= Equity / Total assets x 100) reaches 4%. Low autonomy: the company heavily depends on external financing (banks, suppliers).

Debt ratio (2024) ?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low
50-100% : Moderate
> 100% : High

144.376%

Financial autonomy (2024) ?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy
20-30% : Average
< 20% : Low

4.281%

Asset age ratio (2024) ?
Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Interpretation
< 50% : Recent assets
50-70% : Normal wear
> 70% : Aging assets

4.2%

Solvency indicators evolution
R D D AFFICHAGE

Sector positioning

Debt ratio
144.38 2024
2022
2023
2024
Q1: 0.0
Med: 6.84
Q3: 48.57
Watch +25 pts over 3 years

In 2024, the debt ratio of R D D AFFICHAGE (144.38) ranks in the top 25% of the sector. This ratio measures the weight of debt relative to equity. A high ratio may indicate excessive dependence on external financing.

Financial autonomy
4.28% 2024
2022
2023
2024
Q1: 4.59%
Med: 24.99%
Q3: 44.98%
Average -9 pts over 3 years

In 2024, the financial autonomy of R D D AFFICHAGE (4.3%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.

Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 162.49. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.

Liquidity ratio (2024) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

162.492

Liquidity indicators evolution
R D D AFFICHAGE

Sector positioning

Liquidity ratio
162.49 2024
2022
2023
2024
Q1: 108.62
Med: 159.17
Q3: 273.93
Good -5 pts over 3 years

In 2024, the liquidity ratio of R D D AFFICHAGE (162.49) ranks above the median of the sector. This ratio measures the ability to cover short-term debt with current assets. This comfortable position offers an appreciable safety margin.

Working capital requirement (WCR) and payment terms

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments.

Operating WCR (2024) ?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released
Positive = financing needed

0 €

Customer credit (2024) ?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good
45-60j : Average
> 60j : Long

0 j

Supplier credit (2024) ?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow

0 j

Inventory turnover (2024) ?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover

0 j

WCR and payment terms evolution
R D D AFFICHAGE

Positioning of R D D AFFICHAGE in its sector

Comparison with sector Régie publicitaire de médias

Valuation estimate

Indicative estimate only : the number of comparable transactions in this sector is limited (28 transactions). This range of 958€ to 3 403€ is provided for information purposes only and requires in-depth analysis to be confirmed.

Estimated enterprise value 2024
Indicative
0k€ 1k€ 3k€
1 858 € Range: 958€ - 3 403€
NAF 5 all-time
How is this estimate calculated?

This estimate is based on the analysis of 28 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.

  • EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
  • Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
  • Net Income Multiple: Relevant for mature companies with stable results.

This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).

Similar companies (Régie publicitaire de médias)

Compare R D D AFFICHAGE with other companies in the same sector:

Frequently asked questions about R D D AFFICHAGE

What is the revenue of R D D AFFICHAGE ?

The revenue of R D D AFFICHAGE in 2015 is 1.8 M€.

Is R D D AFFICHAGE profitable?

Yes, R D D AFFICHAGE generated a net profit of 891€ in 2024.

Where is the headquarters of R D D AFFICHAGE ?

The headquarters of R D D AFFICHAGE is located in MARSEILLE (13010), in the department Bouches-du-Rhone.

Where to find the tax return of R D D AFFICHAGE ?

The tax return of R D D AFFICHAGE is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does R D D AFFICHAGE operate?

R D D AFFICHAGE operates in the sector Régie publicitaire de médias (NAF code 73.12Z). See the 'Sector positioning' section above to compare the company with its competitors.