PULLUP ENTERTAINMENT : revenue, balance sheet and financial ratios

PULLUP ENTERTAINMENT is a French company founded 31 years ago, specialized in the sector Édition de jeux électroniques. Based in PARIS (75019), this company of category ETI shows in 2025 a revenue of 21.7 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-05-02

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - PULLUP ENTERTAINMENT (SIREN 399856277)
Indicator 2025 2024 2023 2022 2021 2020 2019 2018 2016
Revenue 21 667 000 € 134 413 000 € 144 481 000 € 132 660 000 € 166 506 000 € 137 855 € 121 007 € 83 637 € 70 369 180 €
Net income 23 052 000 € -24 199 000 € 6 545 000 € 6 018 000 € 14 717 000 € 12 127 € 7 587 € 6 342 € 5 906 360 €
EBITDA 6 016 000 € 40 893 000 € 39 819 000 € 36 511 000 € 50 497 000 € 20 450 € 14 349 € 10 099 € 10 118 884 €
Net margin 106.4% -18.0% 4.5% 4.5% 8.8% 8.8% 6.3% 7.6% 8.4%

Revenue and income statement

In 2025, PULLUP ENTERTAINMENT achieves revenue of 21.7 M€. Revenue is declining over the period 2016-2025 (CAGR: -12.3%). Significant drop of -84% vs 2024. After deducting consumption (-2 k€), gross margin stands at 21.7 M€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 6.0 M€, representing 27.8% of revenue. Warning negative scissor effect: despite revenue change (-84%), EBITDA varies by -85%, reducing margin by 2.7 pts. This reflects costs rising faster than revenue. This high EBITDA margin provides strong self-financing capacity and resilience to uncertainties. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 23.1 M€, i.e. 106.4% of revenue. This profit can be retained or distributed to shareholders.

Revenue (2025) ?
Revenue
Definition
Total amount of sales of goods and services made by the company.
Formula
Sales of goods + Sold production

21 667 000 €

Gross margin (2025) ?
Gross margin
Definition
Difference between revenue and cost of goods sold.
Formula
Revenue - Cost of goods consumed

21 669 000 €

EBITDA (2025) ?
Gross Operating Surplus (EBITDA)
Definition
Resources generated by current operations, before depreciation and financial expenses.
Formula
Value added - Personnel expenses - Taxes
Interpretation
Positive = profitable activity

6 016 000 €

EBIT (2025) ?
EBIT (Operating Income)
Definition
Operating income, including depreciation and provisions.
Formula
EBITDA - Depreciation and provisions + Reversals

5 992 000 €

Net income (2025) ?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax

23 052 000 €

EBITDA margin (2025) ?
EBITDA margin
Definition
Measures the company's operating profitability.
Formula
(EBE / CA) x 100
Interpretation
> 10% : Good profitability
5-10% : Average
< 5% : Low

27.8%

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Chart evolution

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Assets

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Liabilities

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Solvency and debt ratios

The debt ratio (= Financial debt / Equity x 100) stands at 77%. Debt level is high: negotiating margin with banks is reduced. Financial autonomy (= Equity / Total assets x 100) reaches 53%. This high autonomy means the company finances most of its assets through equity, a sign of strength. Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 5.3 years of cash flow to repay all financial debt. This ratio remains within usual banking standards. Cash flow represents 117.6% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment. This high level provides strong self-financing capacity.

Debt ratio (2025) ?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low
50-100% : Moderate
> 100% : High

76.574%

Financial autonomy (2025) ?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy
20-30% : Average
< 20% : Low

52.587%

Cash flow / Revenue (2025) ?
Cash flow / Revenue
Definition
Self-financing capacity relative to revenue.
Formula
(CAF / CA) x 100
Interpretation
The higher the ratio, the more cash the company generates

117.562%

Repayment capacity (2025) ?
Repayment capacity
Definition
Number of years needed to repay debts with cash flow.
Formula
Financial debt / Cash flow
Interpretation
< 3 years : Excellent
3-5 years : Fair
> 5 years : Warning

5.336

Asset age ratio (2025) ?
Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Interpretation
< 50% : Recent assets
50-70% : Normal wear
> 70% : Aging assets

29.4%

Solvency indicators evolution
PULLUP ENTERTAINMENT

Sector positioning

Debt ratio
76.57 2025
2023
2024
2025
Q1: 0.0
Med: 0.04
Q3: 39.9
Watch +10 pts over 3 years

In 2025, the debt ratio of PULLUP ENTERTAINMENT (76.57) ranks in the top 25% of the sector. This ratio measures the weight of debt relative to equity. A high ratio may indicate excessive dependence on external financing.

Financial autonomy
52.59% 2025
2023
2024
2025
Q1: 9.57%
Med: 42.83%
Q3: 81.94%
Good -6 pts over 3 years

In 2025, the financial autonomy of PULLUP ENTERTAINMENT (52.6%) ranks above the median of the sector. This ratio represents the share of equity in total financing. This comfortable position offers an appreciable safety margin.

Repayment capacity
5.34 years 2025
2023
2024
2025
Q1: 0.0 years
Med: 0.0 years
Q3: 1.04 years
Watch +6 pts over 3 years

In 2025, the repayment capacity of PULLUP ENTERTAINMENT (5.34) ranks in the top 25% of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A long duration may signal heavy debt relative to repayment capacity.

Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 391.90. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 186.5x. Operating income very largely covers interest expenses: high safety margin.

Liquidity ratio (2025) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

391.903

Interest coverage (2025) ?
Interest coverage
Definition
Ability to cover interest charges with operating income.
Formula
EBIT / Interest expenses
Interpretation
> 3 : Comfortable
1.5-3 : Acceptable
< 1.5 : Risk

186.536

Liquidity indicators evolution
PULLUP ENTERTAINMENT

Sector positioning

Liquidity ratio
391.9 2025
2023
2024
2025
Q1: 123.91
Med: 228.92
Q3: 446.22
Good +44 pts over 3 years

In 2025, the liquidity ratio of PULLUP ENTERTAINMENT (391.90) ranks above the median of the sector. This ratio measures the ability to cover short-term debt with current assets. This comfortable position offers an appreciable safety margin.

Interest coverage
186.54x 2025
2023
2024
2025
Q1: -0.7x
Med: 0.0x
Q3: 1.89x
Excellent

In 2025, the interest coverage of PULLUP ENTERTAINMENT (186.5x) ranks in the top 25% of the sector. This ratio indicates how many times operating income covers interest expenses. High coverage means financial charges weigh little on profitability.

Working capital requirement (WCR) and payment terms

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 335 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 129 days. The gap of 206 days means the company finances its customers for over a month before being paid relative to supplier payments. This weighs on cash flow. Overall, WCR represents 825 days of revenue, i.e. 49.7 M€ to permanently finance. Over 2016-2025, WCR increased by +36%, requiring additional financing.

Operating WCR (2025) ?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released
Positive = financing needed

49 672 031 €

Customer credit (2025) ?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good
45-60j : Average
> 60j : Long

335 j

Supplier credit (2025) ?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow

129 j

Inventory turnover (2025) ?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover

0 j

WCR in days of revenue (2025) ?
WCR in days of revenue
Definition
Expresses working capital requirement in days of revenue.
Formula
(Operating WCR / Revenue) x 360
Interpretation
The fewer days, the better the working capital management

825 j

WCR and payment terms evolution
PULLUP ENTERTAINMENT

Positioning of PULLUP ENTERTAINMENT in its sector

Comparison with sector Édition de jeux électroniques

Valuation estimate

Based on 103 transactions of similar company sales (all years), the value of PULLUP ENTERTAINMENT is estimated at 10 140 786 € (range 3 763 232€ - 31 575 241€). With an EBITDA of 6 016 000€, the sector multiple of 1.0x is applied. The price/revenue ratio is 0.25x (conservative valuation). This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.

Estimated enterprise value 2025
103 transactions
3763k€ 10140k€ 31575k€
10 140 786 € Range: 3 763 232€ - 31 575 241€
NAF 4 all-time Aggregated at NAF sub-class level

Valuation detail by method

Ajustez les pondérations selon votre analyse

EBITDA Multiple 50%
6 016 000 € × 1.0x
Estimation 5 839 096 €
1 914 877€ - 18 868 792€
Revenue Multiple 30%
21 667 000 € × 0.25x
Estimation 5 391 443 €
2 381 703€ - 11 865 634€
Net Income Multiple 20%
23 052 000 € × 1.2x
Estimation 28 019 026 €
10 456 418€ - 92 905 777€
How is this estimate calculated?

This estimate is based on the analysis of 103 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.

  • EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
  • Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
  • Net Income Multiple: Relevant for mature companies with stable results.

This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).

Similar companies (Édition de jeux électroniques)

Compare PULLUP ENTERTAINMENT with other companies in the same sector:

Frequently asked questions about PULLUP ENTERTAINMENT

What is the revenue of PULLUP ENTERTAINMENT ?

The revenue of PULLUP ENTERTAINMENT in 2025 is 21.7 M€.

Is PULLUP ENTERTAINMENT profitable?

Yes, PULLUP ENTERTAINMENT generated a net profit of 23.1 M€ in 2025.

Where is the headquarters of PULLUP ENTERTAINMENT ?

The headquarters of PULLUP ENTERTAINMENT is located in PARIS (75019), in the department Paris.

Where to find the tax return of PULLUP ENTERTAINMENT ?

The tax return of PULLUP ENTERTAINMENT is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does PULLUP ENTERTAINMENT operate?

PULLUP ENTERTAINMENT operates in the sector Édition de jeux électroniques (NAF code 58.21Z). See the 'Sector positioning' section above to compare the company with its competitors.