Employees: 12 (2023.0)Legal category: SCA (commandite par actions)Size: PMECreation date: 1956-01-01 (70 years)Status: ActiveBusiness sector: Activités des agences de publicitéLocation: PARIS (75005), Paris
PUBLILEGAL : revenue, balance sheet and financial ratios
PUBLILEGAL is a French company
founded 70 years ago,
specialized in the sector Activités des agences de publicité.
Based in PARIS (75005),
this company of category PME
shows in 2024 a revenue of 6.8 M€.
Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
In 2024, PUBLILEGAL achieves revenue of 6.8 M€. Over the period 2016-2024, the company shows strong growth with a CAGR (compound annual growth rate) of +15.7%. Vs 2023, growth of +45% (4.7 M€ -> 6.8 M€). After deducting consumption (2.1 M€), gross margin stands at 4.7 M€, i.e. a rate of 69%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 385 k€, representing 5.7% of revenue. Warning negative scissor effect: despite revenue change (+45%), EBITDA varies by -33%, reducing margin by 6.5 pts. This reflects costs rising faster than revenue. The operating margin remains fragile, requiring cost vigilance. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 516 k€, i.e. 7.6% of revenue. This profit can be retained or distributed to shareholders.
Revenue (2024)
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Revenue
Definition
Total amount of sales of goods and services made by the company.
Formula
Sales of goods + Sold production
6 809 888 €
Gross margin (2024)
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Gross margin
Definition
Difference between revenue and cost of goods sold.
Formula
Revenue - Cost of goods consumed
4 675 191 €
EBITDA (2024)
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Gross Operating Surplus (EBITDA)
Definition
Resources generated by current operations, before depreciation and financial expenses.
Formula
Value added - Personnel expenses - Taxes
Interpretation
Positive = profitable activity
385 031 €
EBIT (2024)
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EBIT (Operating Income)
Definition
Operating income, including depreciation and provisions.
Formula
EBITDA - Depreciation and provisions + Reversals
364 948 €
Net income (2024)
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Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax
515 569 €
EBITDA margin (2024)
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EBITDA margin
Definition
Measures the company's operating profitability.
Formula
(EBE / CA) x 100
Interpretation
> 10% : Good profitability 5-10% : Average < 5% : Low
5.7%
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Income statement
Item
Amount
% Revenue
Change
The detailed income statement is not available for this company (simplified accounts or confidential data).
Chart evolution
Show :
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Assets
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Item
Gross
Deprec.
Net
%
Change
Assets balance sheet data not available for this company
Liabilities
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Year
%
Change
Liabilities balance sheet data not available for this company
Solvency and debt ratios
The debt ratio (= Financial debt / Equity x 100) stands at 18%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches 52%. This high autonomy means the company finances most of its assets through equity, a sign of strength. Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 1.8 years of cash flow to repay all financial debt. This short period demonstrates excellent debt sustainability. Cash flow represents 4.8% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment.
Debt ratio (2024)
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Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low 50-100% : Moderate > 100% : High
18.121%
Financial autonomy (2024)
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Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy 20-30% : Average < 20% : Low
52.38%
Cash flow / Revenue (2024)
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Cash flow / Revenue
Definition
Self-financing capacity relative to revenue.
Formula
(CAF / CA) x 100
Interpretation
The higher the ratio, the more cash the company generates
4.829%
Repayment capacity (2024)
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Repayment capacity
Definition
Number of years needed to repay debts with cash flow.
Formula
Financial debt / Cash flow
Interpretation
< 3 years : Excellent 3-5 years : Fair > 5 years : Warning
1.802
Asset age ratio (2024)
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Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Indicator
2016
2017
2018
2019
2020
2021
2022
2023
2024
Debt ratio
8.908
7.243
7.167
5.094
26.094
26.306
22.273
25.449
18.121
Financial autonomy
59.904
61.286
56.123
67.684
50.436
52.891
47.357
47.659
52.38
Repayment capacity
1.034
2.64
5.442
0.169
-8.646
1.349
1.335
1.292
1.802
Cash flow / Revenue
5.828%
2.148%
0.932%
16.558%
-2.18%
10.428%
8.273%
8.872%
4.829%
Sector positioning
Debt ratio
18.122024
2022
2023
2024
Q1: 0.0
Med: 7.82
Q3: 44.59
Average
In 2024, the debt ratio of PUBLILEGAL (18.12) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.
Financial autonomy
52.38%2024
2022
2023
2024
Q1: 9.69%
Med: 34.27%
Q3: 59.15%
Good
In 2024, the financial autonomy of PUBLILEGAL (52.4%) ranks above the median of the sector. This ratio represents the share of equity in total financing. This comfortable position offers an appreciable safety margin.
Repayment capacity
1.8 years2024
2022
2023
2024
Q1: 0.0 years
Med: 0.0 years
Q3: 1.14 years
Average
In 2024, the repayment capacity of PUBLILEGAL (1.80) ranks above the median of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A reduction effort could improve financial strength.
Liquidity ratios
The liquidity ratio (= Current assets / Current liabilities) stands at 99.88. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 3.9x. Financial charges are adequately covered by operations.
Liquidity ratio (2024)
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Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good 1-1.5 : Fair < 1 : Liquidity risk
99.883
Interest coverage (2024)
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Interest coverage
Definition
Ability to cover interest charges with operating income.
Formula
EBIT / Interest expenses
Interpretation
> 3 : Comfortable 1.5-3 : Acceptable < 1.5 : Risk
3.941
Liquidity indicators evolution PUBLILEGAL
Visualisation créée via abddaf.fr Sources : INPI & BCE - Retraitements : Ministère de l'économie
Indicator
2016
2017
2018
2019
2020
2021
2022
2023
2024
Liquidity ratio
188.261
171.568
140.057
184.566
166.04
154.088
132.912
144.802
99.883
Interest coverage
0.0
0.0
0.0
0.0
0.0
5.336
0.585
0.346
3.941
Sector positioning
Liquidity ratio
99.882024
2022
2023
2024
Q1: 128.85
Med: 206.6
Q3: 363.72
Watch-5 pts over 3 years
In 2024, the liquidity ratio of PUBLILEGAL (99.88) ranks in the bottom 25% of the sector. This ratio measures the ability to cover short-term debt with current assets. A ratio below 1 may signal potential cash flow tensions.
Interest coverage
3.94x2024
2022
2023
2024
Q1: 0.0x
Med: 0.0x
Q3: 2.56x
Excellent+17 pts over 3 years
In 2024, the interest coverage of PUBLILEGAL (3.9x) ranks in the top 25% of the sector. This ratio indicates how many times operating income covers interest expenses. High coverage means financial charges weigh little on profitability.
Working capital requirement (WCR) and payment terms
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 60 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 85 days. Favorable situation: supplier credit is longer than customer credit by 25 days. Inventory turnover is 16 days (= Average inventory / Cost of goods x 360). Fast turnover, sign of good inventory management. Overall, WCR represents 45 days of revenue, i.e. 859 k€ to permanently finance. Over 2016-2024, WCR increased by +81%, requiring additional financing.
Operating WCR (2024)
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Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released Positive = financing needed
859 272 €
Customer credit (2024)
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Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good 45-60j : Average > 60j : Long
60 j
Supplier credit (2024)
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Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow
85 j
Inventory turnover (2024)
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Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover
16 j
WCR in days of revenue (2024)
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WCR in days of revenue
Definition
Expresses working capital requirement in days of revenue.
Formula
(Operating WCR / Revenue) x 360
Interpretation
The fewer days, the better the working capital management
45 j
WCR and payment terms evolution PUBLILEGAL
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Indicator
2016
2017
2018
2019
2020
2021
2022
2023
2024
Operating WCR
474 927 €
696 627 €
630 357 €
400 852 €
600 976 €
601 868 €
949 630 €
1 345 036 €
859 272 €
Inventory turnover (days)
0
0
14
6
6
8
23
35
16
Customer payment term (days)
130
157
148
82
137
109
124
110
60
Supplier payment term (days)
36
63
114
24
133
65
111
94
85
Positioning of PUBLILEGAL in its sector
Comparison with sector Activités des agences de publicité
Valuation estimate
Based on 68 transactions of similar company sales
(all years),
the value of PUBLILEGAL is estimated at
1 312 025 €
(range 493 898€ - 4 087 980€).
With an EBITDA of 385 031€, the sector multiple of 2.9x is applied.
The price/revenue ratio is 0.22x
(conservative valuation).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate. Medium reliability: estimate to be confirmed with in-depth analysis.
Estimated enterprise value2024
68 tx
493k€1312k€4087k€
1 312 025 €Range: 493 898€ - 4 087 980€
NAF 5 all-time
Valuation detail by method
Ajustez les pondérations selon votre analyse
EBITDA Multiple50%
385 031 €×2.9x
Estimation1 106 220 €
319 231€ - 4 354 690€
Revenue Multiple30%
6 809 888 €×0.22x
Estimation1 528 560 €
633 517€ - 2 601 908€
Net Income Multiple20%
515 569 €×2.9x
Estimation1 501 735 €
721 141€ - 5 650 314€
How is this estimate calculated?
This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
Net Income Multiple: Relevant for mature companies with stable results.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Similar companies (Activités des agences de publicité)
Compare PUBLILEGAL with other companies in the same sector:
Yes, PUBLILEGAL generated a net profit of 516 k€ in 2024.
Where is the headquarters of PUBLILEGAL ?
The headquarters of PUBLILEGAL is located in PARIS (75005), in the department Paris.
Where to find the tax return of PUBLILEGAL ?
The tax return of PUBLILEGAL is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
In which sector does PUBLILEGAL operate?
PUBLILEGAL operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.
Item evolution
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