Employees: 42 (2023.0)Legal category: SA (autres)Size: GECreation date: 1975-01-01 (51 years)Status: ActiveBusiness sector: Activités des agences de publicitéLocation: PARIS (75008), Paris
PUBLICIS CONSEIL : revenue, balance sheet and financial ratios
PUBLICIS CONSEIL is a French company
founded 51 years ago,
specialized in the sector Activités des agences de publicité.
Based in PARIS (75008),
this company of category GE
shows in 2024 a revenue of 400.9 M€.
Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Financial history - PUBLICIS CONSEIL (SIREN 304765332)
Indicator
2024
2023
2022
2021
2020
2019
2018
2017
2016
Revenue
400 897 742 €
373 444 714 €
369 392 429 €
353 316 666 €
282 195 901 €
368 874 150 €
340 669 272 €
393 096 401 €
318 972 827 €
Net income
3 491 609 €
4 624 176 €
-1 196 394 €
-1 976 445 €
-3 759 841 €
-894 749 €
1 893 178 €
6 535 079 €
-15 053 592 €
EBITDA
4 660 502 €
5 782 936 €
2 374 366 €
2 465 298 €
4 414 162 €
4 321 187 €
6 655 478 €
14 342 278 €
13 173 959 €
Net margin
0.9%
1.2%
-0.3%
-0.6%
-1.3%
-0.2%
0.6%
1.7%
-4.7%
Revenue and income statement
In 2024, PUBLICIS CONSEIL achieves revenue of 400.9 M€. Revenue is growing positively over 9 years (CAGR: +2.9%). Vs 2023: +7%. After deducting consumption (0 €), gross margin stands at 400.9 M€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 4.7 M€, representing 1.2% of revenue. The operating margin remains fragile, requiring cost vigilance. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 3.5 M€, i.e. 0.9% of revenue. This profit can be retained or distributed to shareholders.
Revenue (2024)
?
Revenue
Definition
Total amount of sales of goods and services made by the company.
Formula
Sales of goods + Sold production
400 897 742 €
Gross margin (2024)
?
Gross margin
Definition
Difference between revenue and cost of goods sold.
Formula
Revenue - Cost of goods consumed
400 897 742 €
EBITDA (2024)
?
Gross Operating Surplus (EBITDA)
Definition
Resources generated by current operations, before depreciation and financial expenses.
Formula
Value added - Personnel expenses - Taxes
Interpretation
Positive = profitable activity
4 660 502 €
EBIT (2024)
?
EBIT (Operating Income)
Definition
Operating income, including depreciation and provisions.
Formula
EBITDA - Depreciation and provisions + Reversals
6 029 579 €
Net income (2024)
?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax
3 491 609 €
EBITDA margin (2024)
?
EBITDA margin
Definition
Measures the company's operating profitability.
Formula
(EBE / CA) x 100
Interpretation
> 10% : Good profitability 5-10% : Average < 5% : Low
1.2%
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Income statement
Item
Amount
% Revenue
Change
The detailed income statement is not available for this company (simplified accounts or confidential data).
Chart evolution
Show :
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Assets
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Item
Gross
Deprec.
Net
%
Change
Assets balance sheet data not available for this company
Liabilities
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Year
%
Change
Liabilities balance sheet data not available for this company
Solvency and debt ratios
The debt ratio (= Financial debt / Equity x 100) stands at 0%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches 15%. Low autonomy: the company heavily depends on external financing (banks, suppliers). Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 0.0 years of cash flow to repay all financial debt. This short period demonstrates excellent debt sustainability. Cash flow represents 0.9% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment.
Debt ratio (2024)
?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low 50-100% : Moderate > 100% : High
0.076%
Financial autonomy (2024)
?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy 20-30% : Average < 20% : Low
14.87%
Cash flow / Revenue (2024)
?
Cash flow / Revenue
Definition
Self-financing capacity relative to revenue.
Formula
(CAF / CA) x 100
Interpretation
The higher the ratio, the more cash the company generates
0.943%
Repayment capacity (2024)
?
Repayment capacity
Definition
Number of years needed to repay debts with cash flow.
Formula
Financial debt / Cash flow
Interpretation
< 3 years : Excellent 3-5 years : Fair > 5 years : Warning
0.005
Asset age ratio (2024)
?
Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Indicator
2016
2017
2018
2019
2020
2021
2022
2023
2024
Debt ratio
0.141
0.0
1.01
1.358
0.029
1.154
0.752
0.535
0.076
Financial autonomy
11.613
11.387
13.331
13.645
13.488
11.939
10.491
11.518
14.87
Repayment capacity
0.002
0.0
0.036
0.086
0.001
0.11
0.05
0.022
0.005
Cash flow / Revenue
3.877%
2.937%
2.036%
1.02%
1.919%
0.539%
0.693%
1.384%
0.943%
Sector positioning
Debt ratio
0.082024
2022
2023
2024
Q1: 0.0
Med: 7.82
Q3: 44.59
Good
In 2024, the debt ratio of PUBLICIS CONSEIL (0.08) ranks below the median of the sector. This ratio measures the weight of debt relative to equity. This controlled position reflects prudent management.
Financial autonomy
14.87%2024
2022
2023
2024
Q1: 9.69%
Med: 34.27%
Q3: 59.15%
Average+5 pts over 3 years
In 2024, the financial autonomy of PUBLICIS CONSEIL (14.9%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.
Repayment capacity
0.01 years2024
2022
2023
2024
Q1: 0.0 years
Med: 0.0 years
Q3: 1.14 years
Average
In 2024, the repayment capacity of PUBLICIS CONSEIL (0.01) ranks above the median of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A reduction effort could improve financial strength.
Liquidity ratios
The liquidity ratio (= Current assets / Current liabilities) stands at 144.86. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 24.9x. Operating income very largely covers interest expenses: high safety margin.
Liquidity ratio (2024)
?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good 1-1.5 : Fair < 1 : Liquidity risk
144.859
Interest coverage (2024)
?
Interest coverage
Definition
Ability to cover interest charges with operating income.
Formula
EBIT / Interest expenses
Interpretation
> 3 : Comfortable 1.5-3 : Acceptable < 1.5 : Risk
24.898
Liquidity indicators evolution PUBLICIS CONSEIL
Visualisation créée via abddaf.fr Sources : INPI & BCE - Retraitements : Ministère de l'économie
Indicator
2016
2017
2018
2019
2020
2021
2022
2023
2024
Liquidity ratio
131.276
100.859
110.355
115.872
165.167
155.279
161.578
161.126
144.859
Interest coverage
116.75
36.833
11.541
16.845
10.673
23.692
23.969
18.321
24.898
Sector positioning
Liquidity ratio
144.862024
2022
2023
2024
Q1: 128.85
Med: 206.6
Q3: 363.72
Average
In 2024, the liquidity ratio of PUBLICIS CONSEIL (144.86) ranks below the median of the sector. This ratio measures the ability to cover short-term debt with current assets. An improvement would strengthen the competitive position.
Interest coverage
24.9x2024
2022
2023
2024
Q1: 0.0x
Med: 0.0x
Q3: 2.56x
Excellent
In 2024, the interest coverage of PUBLICIS CONSEIL (24.9x) ranks in the top 25% of the sector. This ratio indicates how many times operating income covers interest expenses. High coverage means financial charges weigh little on profitability.
Working capital requirement (WCR) and payment terms
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 75 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 60 days. The company must finance 15 days of gap between collections and payments. Inventory turnover is 19 days (= Average inventory / Cost of goods x 360). Fast turnover, sign of good inventory management. Overall, WCR represents 67 days of revenue, i.e. 74.3 M€ to permanently finance.
Operating WCR (2024)
?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released Positive = financing needed
74 342 477 €
Customer credit (2024)
?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good 45-60j : Average > 60j : Long
75 j
Supplier credit (2024)
?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow
60 j
Inventory turnover (2024)
?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover
19 j
WCR in days of revenue (2024)
?
WCR in days of revenue
Definition
Expresses working capital requirement in days of revenue.
Formula
(Operating WCR / Revenue) x 360
Interpretation
The fewer days, the better the working capital management
67 j
WCR and payment terms evolution PUBLICIS CONSEIL
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Indicator
2016
2017
2018
2019
2020
2021
2022
2023
2024
Operating WCR
81 523 075 €
73 308 548 €
56 346 698 €
63 877 937 €
76 652 873 €
70 041 496 €
79 101 695 €
73 396 824 €
74 342 477 €
Inventory turnover (days)
16
7
14
15
21
21
26
39
19
Customer payment term (days)
70
84
89
79
97
78
78
83
75
Supplier payment term (days)
77
94
78
72
74
54
61
59
60
Positioning of PUBLICIS CONSEIL in its sector
Comparison with sector Activités des agences de publicité
Valuation estimate
Based on 68 transactions of similar company sales
(all years),
the value of PUBLICIS CONSEIL is estimated at
35 724 893 €
(range 14 097 313€ - 79 960 499€).
With an EBITDA of 4 660 502€, the sector multiple of 2.9x is applied.
The price/revenue ratio is 0.22x
(conservative valuation).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate. Medium reliability: estimate to be confirmed with in-depth analysis.
Estimated enterprise value2024
68 tx
14097k€35724k€79960k€
35 724 893 €Range: 14 097 313€ - 79 960 499€
NAF 5 all-time
Valuation detail by method
Ajustez les pondérations selon votre analyse
EBITDA Multiple50%
4 660 502 €×2.9x
Estimation13 389 939 €
3 864 045€ - 52 710 155€
Revenue Multiple30%
400 897 742 €×0.22x
Estimation89 986 240 €
37 295 093€ - 153 174 174€
Net Income Multiple20%
3 491 609 €×2.9x
Estimation10 170 262 €
4 883 815€ - 38 265 851€
How is this estimate calculated?
This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
Net Income Multiple: Relevant for mature companies with stable results.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Similar companies (Activités des agences de publicité)
Compare PUBLICIS CONSEIL with other companies in the same sector:
The revenue of PUBLICIS CONSEIL in 2024 is 400.9 M€.
Is PUBLICIS CONSEIL profitable?
Yes, PUBLICIS CONSEIL generated a net profit of 3.5 M€ in 2024.
Where is the headquarters of PUBLICIS CONSEIL ?
The headquarters of PUBLICIS CONSEIL is located in PARIS (75008), in the department Paris.
Where to find the tax return of PUBLICIS CONSEIL ?
The tax return of PUBLICIS CONSEIL is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
In which sector does PUBLICIS CONSEIL operate?
PUBLICIS CONSEIL operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.
Item evolution
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