PROMOTION ASSISTANCE DIFFUSION : revenue, balance sheet and financial ratios

PROMOTION ASSISTANCE DIFFUSION is a French company founded 49 years ago, specialized in the sector Activités des sociétés holding. Based in LYON (69004), this company of category PME shows in 2020 a revenue of 42 k€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-05-02

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - PROMOTION ASSISTANCE DIFFUSION (SIREN 310667423)
Indicator 2023 2022 2021 2020 2016
Revenue N/C N/C N/C 42 348 € 326 203 €
Net income -39 192 € -34 524 € -35 218 € 52 853 € -81 490 €
EBITDA N/C N/C N/C -76 018 € 90 193 €
Net margin N/C N/C N/C 124.8% -25.0%

Revenue and income statement

In 2023, PROMOTION ASSISTANCE DIFFUSION records a net loss of 39 k€. This deficit will reduce equity on the balance sheet.

Net income (2023) ?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax

-39 192 €

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Assets

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Liabilities

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Solvency and debt ratios

The debt ratio (= Financial debt / Equity x 100) stands at 33%. Debt remains under control: the company retains capacity to raise new debt if needed. Financial autonomy (= Equity / Total assets x 100) reaches 72%. This high autonomy means the company finances most of its assets through equity, a sign of strength.

Debt ratio (2023) ?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low
50-100% : Moderate
> 100% : High

32.835%

Financial autonomy (2023) ?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy
20-30% : Average
< 20% : Low

71.897%

Asset age ratio (2023) ?
Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Interpretation
< 50% : Recent assets
50-70% : Normal wear
> 70% : Aging assets

87.5%

Solvency indicators evolution
PROMOTION ASSISTANCE DIFFUSION

Sector positioning

Debt ratio
32.84 2023
2021
2022
2023
Q1: 0.03
Med: 10.87
Q3: 70.22
Average +8 pts over 3 years

In 2023, the debt ratio of PROMOTION ASSISTANCE DIFF... (32.84) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.

Financial autonomy
71.9% 2023
2021
2022
2023
Q1: 17.2%
Med: 61.39%
Q3: 90.77%
Good -9 pts over 3 years

In 2023, the financial autonomy of PROMOTION ASSISTANCE DIFF... (71.9%) ranks above the median of the sector. This ratio represents the share of equity in total financing. This comfortable position offers an appreciable safety margin.

Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 361.14. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.

Liquidity ratio (2023) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

361.14

Liquidity indicators evolution
PROMOTION ASSISTANCE DIFFUSION

Sector positioning

Liquidity ratio
361.14 2023
2021
2022
2023
Q1: 126.86
Med: 619.0
Q3: 3548.33
Average -38 pts over 3 years

In 2023, the liquidity ratio of PROMOTION ASSISTANCE DIFF... (361.14) ranks below the median of the sector. This ratio measures the ability to cover short-term debt with current assets. An improvement would strengthen the competitive position.

Working capital requirement (WCR) and payment terms

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments.

Operating WCR (2023) ?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released
Positive = financing needed

0 €

Customer credit (2023) ?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good
45-60j : Average
> 60j : Long

0 j

Supplier credit (2023) ?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow

0 j

Inventory turnover (2023) ?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover

0 j

WCR and payment terms evolution
PROMOTION ASSISTANCE DIFFUSION

Positioning of PROMOTION ASSISTANCE DIFFUSION in its sector

Comparison with sector Activités des sociétés holding

Similar companies (Activités des sociétés holding)

Compare PROMOTION ASSISTANCE DIFFUSION with other companies in the same sector:

Voir toutes les statistiques du secteur Activités des sociétés holding

Frequently asked questions about PROMOTION ASSISTANCE DIFFUSION

What is the revenue of PROMOTION ASSISTANCE DIFFUSION ?

The revenue of PROMOTION ASSISTANCE DIFFUSION in 2020 is 42 k€.

Is PROMOTION ASSISTANCE DIFFUSION profitable?

PROMOTION ASSISTANCE DIFFUSION recorded a net loss in 2023.

Where is the headquarters of PROMOTION ASSISTANCE DIFFUSION ?

The headquarters of PROMOTION ASSISTANCE DIFFUSION is located in LYON (69004), in the department Rhone.

Where to find the tax return of PROMOTION ASSISTANCE DIFFUSION ?

The tax return of PROMOTION ASSISTANCE DIFFUSION is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does PROMOTION ASSISTANCE DIFFUSION operate?

PROMOTION ASSISTANCE DIFFUSION operates in the sector Activités des sociétés holding (NAF code 64.20Z). See the 'Sector positioning' section above to compare the company with its competitors.