SIREN : 384680492
PROMOREAL is a French company founded 34 years ago, specialized in the sector Activités des sociétés holding. Based in MARSEILLE (13008), this company of category PME shows in 2024 a revenue of 1.6 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Data updated on 2026-05-02
Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy
| Indicator | 2024 | 2023 | 2022 | 2021 | 2020 | 2017 | 2016 |
|---|---|---|---|---|---|---|---|
| Revenue | 1 550 945 € | 1 765 558 € | 1 603 993 € | 1 512 567 € | 1 163 715 € | 1 260 181 € | 2 018 995 € |
| Net income | -347 560 € | 362 621 € | 5 472 026 € | -342 351 € | -543 696 € | -605 321 € | -613 122 € |
| EBITDA | -141 497 € | 46 472 € | -165 593 € | -166 205 € | -360 833 € | -376 903 € | -298 846 € |
| Net margin | -22.4% | 20.5% | 341.2% | -22.6% | -46.7% | -48.0% | -30.4% |
In 2024, PROMOREAL achieves revenue of 1.6 M€. Activity remains stable over the period (CAGR: -3.2%). Significant drop of -12% vs 2023. After deducting consumption (0 €), gross margin stands at 1.6 M€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches -141 k€, representing -9.1% of revenue. Warning negative scissor effect: despite revenue change (-12%), EBITDA varies by -404%, reducing margin by 11.8 pts. This reflects costs rising faster than revenue. Negative EBITDA means operations do not cover current expenses: concerning situation. Net income is negative at -348 k€ (-22.4% of revenue), which will impact equity.
1 550 945 €
1 550 945 €
-141 497 €
-135 729 €
-347 560 €
-9.1%
The debt ratio (= Financial debt / Equity x 100) stands at 28%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches 71%. This high autonomy means the company finances most of its assets through equity, a sign of strength.
28.024%
71.397%
-22.323%
-15.699
4.8%
In 2024, the debt ratio of PROMOREAL (28.02) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.
In 2024, the financial autonomy of PROMOREAL (71.4%) ranks above the median of the sector. This ratio represents the share of equity in total financing. This comfortable position offers an appreciable safety margin.
In 2024, the repayment capacity of PROMOREAL (-15.70) ranks in the bottom 25% of the sector, which is positive. This ratio indicates the number of years needed to repay debt with cash flow. A short capacity reflects controlled debt and good cash generation.
The liquidity ratio (= Current assets / Current liabilities) stands at 890.71. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.
890.706
-119.353
In 2024, the liquidity ratio of PROMOREAL (890.71) ranks above the median of the sector. This ratio measures the ability to cover short-term debt with current assets. This comfortable position offers an appreciable safety margin.
In 2024, the interest coverage of PROMOREAL (-119.3x) ranks below the median of the sector. This ratio indicates how many times operating income covers interest expenses. An improvement would strengthen the competitive position.
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 41 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 224 days. Excellent situation: suppliers finance 183 days of the operating cycle (retail model). Overall, WCR represents 2824 days of revenue, i.e. 12.2 M€ to permanently finance. Over 2016-2024, WCR increased by +541%, requiring additional financing.
12 165 535 €
41 j
224 j
0 j
2824 j
Based on 54 transactions of similar company sales
in 2024,
the value of PROMOREAL is estimated at
913 152 €
(range 568 096€ - 1 085 566€).
The price/revenue ratio is 0.59x
(in line with sector norms).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.
Only this financial indicator is available for this company.
This estimate is based on the analysis of 54 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Compare PROMOREAL with other companies in the same sector:
Voir toutes les statistiques du secteur Activités des sociétés holding
The revenue of PROMOREAL in 2024 is 1.6 M€.
PROMOREAL recorded a net loss in 2024.
The headquarters of PROMOREAL is located in MARSEILLE (13008), in the department Bouches-du-Rhone.
The tax return of PROMOREAL is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
PROMOREAL operates in the sector Activités des sociétés holding (NAF code 64.20Z). See the 'Sector positioning' section above to compare the company with its competitors.