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PROMOCOM : revenue, balance sheet and financial ratios

PROMOCOM is a French company founded 51 years ago, specialized in the sector Hôtels et hébergement similaire . Based in VILLENEUVE-LOUBET (06270), this company of category PME shows in 2021 a revenue of 874 k€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-05-02

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - PROMOCOM (SIREN 967802745)
Indicator 2024 2021 2019 2018 2017
Revenue N/C 873 652 € N/C N/C N/C
Net income -293 195 € -957 911 € 57 653 € 5 309 € -43 754 €
EBITDA N/C 106 856 € N/C N/C N/C
Net margin N/C -109.6% N/C N/C N/C

Revenue and income statement

In 2024, PROMOCOM records a net loss of 293 k€. This deficit will reduce equity on the balance sheet.

Net income (2024) ?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax

-293 195 €

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Chart evolution

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Assets

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Liabilities

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Solvency and debt ratios

The debt ratio (= Financial debt / Equity x 100) stands at 73%. Debt level is high: negotiating margin with banks is reduced. Financial autonomy (= Equity / Total assets x 100) reaches 56%. This high autonomy means the company finances most of its assets through equity, a sign of strength.

Debt ratio (2024) ?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low
50-100% : Moderate
> 100% : High

73.116%

Financial autonomy (2024) ?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy
20-30% : Average
< 20% : Low

55.867%

Asset age ratio (2024) ?
Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Interpretation
< 50% : Recent assets
50-70% : Normal wear
> 70% : Aging assets

45.8%

Solvency indicators evolution
PROMOCOM

Sector positioning

Debt ratio
73.12 2024
2019
2021
2024
Q1: 0.0
Med: 27.86
Q3: 134.48
Average

In 2024, the debt ratio of PROMOCOM (73.12) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.

Financial autonomy
55.87% 2024
2019
2021
2024
Q1: 2.15%
Med: 30.4%
Q3: 60.1%
Good

In 2024, the financial autonomy of PROMOCOM (55.9%) ranks above the median of the sector. This ratio represents the share of equity in total financing. This comfortable position offers an appreciable safety margin.

Repayment capacity
29.23 years 2021
2021
Q1: -2.99 years
Med: 0.53 years
Q3: 5.6 years
Average

In 2021, the repayment capacity of PROMOCOM (29.23) ranks above the median of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A reduction effort could improve financial strength.

Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 199.80. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.

Liquidity ratio (2024) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

199.799

Liquidity indicators evolution
PROMOCOM

Sector positioning

Liquidity ratio
199.8 2024
2019
2021
2024
Q1: 68.47
Med: 157.0
Q3: 342.55
Good -19 pts over 3 years

In 2024, the liquidity ratio of PROMOCOM (199.80) ranks above the median of the sector. This ratio measures the ability to cover short-term debt with current assets. This comfortable position offers an appreciable safety margin.

Interest coverage
104.5x 2021
2021
Q1: -0.58x
Med: 0.4x
Q3: 6.81x
Excellent

In 2021, the interest coverage of PROMOCOM (104.5x) ranks in the top 25% of the sector. This ratio indicates how many times operating income covers interest expenses. High coverage means financial charges weigh little on profitability.

Working capital requirement (WCR) and payment terms

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments.

Operating WCR (2024) ?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released
Positive = financing needed

0 €

Customer credit (2024) ?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good
45-60j : Average
> 60j : Long

0 j

Supplier credit (2024) ?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow

0 j

Inventory turnover (2024) ?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover

0 j

WCR and payment terms evolution
PROMOCOM

Positioning of PROMOCOM in its sector

Comparison with sector Hôtels et hébergement similaire

Similar companies (Hôtels et hébergement similaire )

Compare PROMOCOM with other companies in the same sector:

Frequently asked questions about PROMOCOM

What is the revenue of PROMOCOM ?

The revenue of PROMOCOM in 2021 is 874 k€.

Is PROMOCOM profitable?

PROMOCOM recorded a net loss in 2024.

Where is the headquarters of PROMOCOM ?

The headquarters of PROMOCOM is located in VILLENEUVE-LOUBET (06270), in the department Alpes-Maritimes.

Where to find the tax return of PROMOCOM ?

The tax return of PROMOCOM is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does PROMOCOM operate?

PROMOCOM operates in the sector Hôtels et hébergement similaire (NAF code 55.10Z). See the 'Sector positioning' section above to compare the company with its competitors.