PROJECT PUB : revenue, balance sheet and financial ratios

PROJECT PUB is a French company founded 3 years ago, specialized in the sector Activités des agences de publicité. Based in BONNEUIL-SUR-MARNE (94380), this company of category PME shows in 2024 a revenue of 32 k€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-05-02

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - PROJECT PUB (SIREN 922233689)
Indicator 2024 2023
Revenue 32 500 € 13 000 €
Net income 0 € 56 €
EBITDA N/C -2 404 €
Net margin 0.0% 0.4%

Revenue and income statement

In 2024, PROJECT PUB achieves revenue of 32 k€. Vs 2023, growth of +150% (13 k€ -> 32 k€). After deducting consumption (18 k€), gross margin stands at 14 k€, i.e. a rate of 43%. This ratio measures the ability to generate value from commercial activity. Net income is negative at 0 € (0.0% of revenue), which will impact equity.

Revenue (2024) ?
Revenue
Definition
Total amount of sales of goods and services made by the company.
Formula
Sales of goods + Sold production

32 500 €

Gross margin (2024) ?
Gross margin
Definition
Difference between revenue and cost of goods sold.
Formula
Revenue - Cost of goods consumed

14 061 €

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Chart evolution

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Assets

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Liabilities

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Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 326.22. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.

Liquidity ratio (2024) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

326.221

Liquidity indicators evolution
PROJECT PUB

Sector positioning

Liquidity ratio
326.22 2024
2023
2024
Q1: 128.85
Med: 206.6
Q3: 363.72
Good +45 pts over 2 years

In 2024, the liquidity ratio of PROJECT PUB (326.22) ranks above the median of the sector. This ratio measures the ability to cover short-term debt with current assets. This comfortable position offers an appreciable safety margin.

Interest coverage
0.0x 2023
2023
Q1: 0.0x
Med: 0.0x
Q3: 1.65x
Average

In 2023, the interest coverage of PROJECT PUB (0.0x) ranks below the median of the sector. This ratio indicates how many times operating income covers interest expenses. An improvement would strengthen the competitive position.

Working capital requirement (WCR) and payment terms

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 0 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 204 days. Excellent situation: suppliers finance 204 days of the operating cycle (retail model). Inventory turnover is 554 days (= Average inventory / Cost of goods x 360). This high level ties up cash and potentially creates obsolescence risk. Overall, WCR represents 355 days of revenue, i.e. 32 k€ to permanently finance.

Operating WCR (2024) ?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released
Positive = financing needed

32 080 €

Customer credit (2024) ?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good
45-60j : Average
> 60j : Long

0 j

Supplier credit (2024) ?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow

204 j

Inventory turnover (2024) ?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover

554 j

WCR in days of revenue (2024) ?
WCR in days of revenue
Definition
Expresses working capital requirement in days of revenue.
Formula
(Operating WCR / Revenue) x 360
Interpretation
The fewer days, the better the working capital management

355 j

WCR and payment terms evolution
PROJECT PUB

Positioning of PROJECT PUB in its sector

Comparison with sector Activités des agences de publicité

Valuation estimate

Based on 68 transactions of similar company sales (all years), the value of PROJECT PUB is estimated at 7 295 € (range 3 023€ - 12 417€). The price/revenue ratio is 0.22x (conservative valuation). This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.

Estimated enterprise value 2024
68 tx
3k€ 7k€ 12k€
7 295 € Range: 3 023€ - 12 417€
NAF 5 all-time

Valuation method used

Revenue Multiple
32 500 € × 0.22x = 7 295 €
Range: 3 023€ - 12 418€

Only this financial indicator is available for this company.

How is this estimate calculated?

This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.

  • EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
  • Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
  • Net Income Multiple: Relevant for mature companies with stable results.

This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).

Similar companies (Activités des agences de publicité)

Compare PROJECT PUB with other companies in the same sector:

Frequently asked questions about PROJECT PUB

What is the revenue of PROJECT PUB ?

The revenue of PROJECT PUB in 2024 is 32 k€.

Is PROJECT PUB profitable?

Yes, PROJECT PUB generated a net profit of 56€ in 2023.

Where is the headquarters of PROJECT PUB ?

The headquarters of PROJECT PUB is located in BONNEUIL-SUR-MARNE (94380), in the department Val-de-Marne.

Where to find the tax return of PROJECT PUB ?

The tax return of PROJECT PUB is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does PROJECT PUB operate?

PROJECT PUB operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.