SIREN : 839467925
PRO DIRECT PERFORMANCE is a French company founded 8 years ago, specialized in the sector Activités des sièges sociaux. Based in PARIS (75008), this company of category ETI shows in 2018 a revenue of 302 k€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Data updated on 2026-04-25
Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy
| Indicator | 2018 |
|---|---|
| Revenue | 302 094 € |
| Net income | -50 913 € |
| EBITDA | 71 497 € |
| Net margin | -16.9% |
In 2018, PRO DIRECT PERFORMANCE achieves revenue of 302 k€. After deducting consumption (0 €), gross margin stands at 302 k€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 71 k€, representing 23.7% of revenue. This high EBITDA margin provides strong self-financing capacity and resilience to uncertainties. Net income is negative at -51 k€ (-16.9% of revenue), which will impact equity.
302 094 €
302 094 €
71 497 €
71 495 €
-50 913 €
23.7%
The debt ratio (= Financial debt / Equity x 100) stands at 71%. Debt level is high: negotiating margin with banks is reduced. Financial autonomy (= Equity / Total assets x 100) reaches 57%. This high autonomy means the company finances most of its assets through equity, a sign of strength.
71.49%
57.378%
-10.183%
-138.762
In 2018, the debt ratio of PRO DIRECT PERFORMANCE (71.49) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.
In 2018, the financial autonomy of PRO DIRECT PERFORMANCE (57.4%) ranks above the median of the sector. This ratio represents the share of equity in total financing. This comfortable position offers an appreciable safety margin.
In 2018, the repayment capacity of PRO DIRECT PERFORMANCE (-138.76) ranks in the bottom 25% of the sector, which is positive. This ratio indicates the number of years needed to repay debt with cash flow. A short capacity reflects controlled debt and good cash generation.
The liquidity ratio (= Current assets / Current liabilities) stands at 112.53. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 143.0x. Operating income very largely covers interest expenses: high safety margin.
112.528
143.024
In 2018, the liquidity ratio of PRO DIRECT PERFORMANCE (112.53) ranks below the median of the sector. This ratio measures the ability to cover short-term debt with current assets. An improvement would strengthen the competitive position.
In 2018, the interest coverage of PRO DIRECT PERFORMANCE (143.0x) ranks in the top 25% of the sector. This ratio indicates how many times operating income covers interest expenses. High coverage means financial charges weigh little on profitability.
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 83 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 98 days. Favorable situation: supplier credit is longer than customer credit by 15 days. WCR is negative (-92 days): operations structurally generate cash.
-76 913 €
83 j
98 j
0 j
-92 j
Based on 89 transactions of similar company sales
in 2018,
the value of PRO DIRECT PERFORMANCE is estimated at
295 996 €
(range 141 181€ - 454 610€).
With an EBITDA of 71 497€, the sector multiple of 5.5x is applied.
The price/revenue ratio is 0.44x
(conservative valuation).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.
Ajustez les pondérations selon votre analyse
This estimate is based on the analysis of 89 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Compare PRO DIRECT PERFORMANCE with other companies in the same sector:
Voir toutes les statistiques du secteur Activités des sièges sociaux
The revenue of PRO DIRECT PERFORMANCE in 2018 is 302 k€.
PRO DIRECT PERFORMANCE recorded a net loss in 2018.
The headquarters of PRO DIRECT PERFORMANCE is located in PARIS (75008), in the department Paris.
The tax return of PRO DIRECT PERFORMANCE is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
PRO DIRECT PERFORMANCE operates in the sector Activités des sièges sociaux (NAF code 70.10Z). See the 'Sector positioning' section above to compare the company with its competitors.