SIREN : 317927655
PRIMO is a French company founded 46 years ago, specialized in the sector Commerce de détail de meubles. Based in ENNEZAT (63720), this company of category PME shows in 2021 a revenue of 1.6 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Data updated on 2026-05-02
Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy
| Indicator | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 |
|---|---|---|---|---|---|---|
| Revenue | 1 609 377 € | 1 336 068 € | 1 357 421 € | 1 327 482 € | 1 248 031 € | 981 107 € |
| Net income | 50 053 € | 29 646 € | 16 275 € | 3 700 € | 63 106 € | -28 872 € |
| EBITDA | 80 012 € | 83 310 € | 47 180 € | 33 835 € | 102 228 € | 9 904 € |
| Net margin | 3.1% | 2.2% | 1.2% | 0.3% | 5.1% | -2.9% |
In 2021, PRIMO achieves revenue of 1.6 M€. Over the period 2016-2021, the company shows strong growth with a CAGR (compound annual growth rate) of +10.4%. Vs 2020, growth of +20% (1.3 M€ -> 1.6 M€). After deducting consumption (992 k€), gross margin stands at 617 k€, i.e. a rate of 38%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 80 k€, representing 5.0% of revenue. The operating margin remains fragile, requiring cost vigilance. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 50 k€, i.e. 3.1% of revenue. This profit can be retained or distributed to shareholders.
1 609 377 €
617 425 €
80 012 €
62 635 €
50 053 €
4.9%
The debt ratio (= Financial debt / Equity x 100) stands at 53%. Debt remains under control: the company retains capacity to raise new debt if needed. Financial autonomy (= Equity / Total assets x 100) reaches 34%. The balance between equity and debt is satisfactory. Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 3.0 years of cash flow to repay all financial debt. This short period demonstrates excellent debt sustainability. Cash flow represents 4.2% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment.
53.291%
34.335%
4.189%
2.983
16.9%
In 2021, the debt ratio of PRIMO (53.29) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.
In 2021, the financial autonomy of PRIMO (34.3%) ranks above the median of the sector. This ratio represents the share of equity in total financing. This comfortable position offers an appreciable safety margin.
In 2021, the repayment capacity of PRIMO (2.98) ranks above the median of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A reduction effort could improve financial strength.
The liquidity ratio (= Current assets / Current liabilities) stands at 201.19. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 4.3x. Financial charges are adequately covered by operations.
201.193
4.256
In 2021, the liquidity ratio of PRIMO (201.19) ranks above the median of the sector. This ratio measures the ability to cover short-term debt with current assets. This comfortable position offers an appreciable safety margin.
In 2021, the interest coverage of PRIMO (4.3x) ranks in the top 25% of the sector. This ratio indicates how many times operating income covers interest expenses. High coverage means financial charges weigh little on profitability.
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 13 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 81 days. Excellent situation: suppliers finance 68 days of the operating cycle (retail model). Inventory turnover is 123 days (= Average inventory / Cost of goods x 360). This high level ties up cash and potentially creates obsolescence risk. Overall, WCR represents 94 days of revenue, i.e. 420 k€ to permanently finance. Notable WCR improvement over the period (-24%), freeing up cash.
420 063 €
13 j
81 j
123 j
94 j
Based on 54 transactions of similar company sales
in 2021,
the value of PRIMO is estimated at
162 869 €
(range 99 648€ - 362 304€).
With an EBITDA of 80 012€, the sector multiple of 1.8x is applied.
The price/revenue ratio is 0.16x
(conservative valuation).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.
Ajustez les pondérations selon votre analyse
This estimate is based on the analysis of 54 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Compare PRIMO with other companies in the same sector:
Voir toutes les statistiques du secteur Commerce de détail de meubles
The revenue of PRIMO in 2021 is 1.6 M€.
Yes, PRIMO generated a net profit of 50 k€ in 2021.
The headquarters of PRIMO is located in ENNEZAT (63720), in the department Puy-de-Dome.
The tax return of PRIMO is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
PRIMO operates in the sector Commerce de détail de meubles (NAF code 47.59A). See the 'Sector positioning' section above to compare the company with its competitors.