PRIMA : revenue, balance sheet and financial ratios

PRIMA is a French company founded 30 years ago, specialized in the sector Construction de véhicules automobiles. Based in REIMS (51100), this company of category PME shows in 2024 a revenue of 39 k€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-05-09

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - PRIMA (SIREN 402030308)
Indicator 2024 2022 2021 2020
Revenue 39 113 € 44 783 € 68 378 € 67 837 €
Net income -7 100 € -14 277 € 2 087 € 9 269 €
EBITDA 3 253 € -12 969 € 4 724 € 10 185 €
Net margin -18.2% -31.9% 3.1% 13.7%

Revenue and income statement

In 2024, PRIMA achieves revenue of 39 k€. Revenue is declining over the period 2020-2024 (CAGR: -12.9%). Significant drop of -13% vs 2022. After deducting consumption (12 k€), gross margin stands at 27 k€, i.e. a rate of 69%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 3 k€, representing 8.3% of revenue. Positive scissor effect: EBITDA margin improves by +37.3 pts, sign of improved operational efficiency. This level of operating margin is satisfactory for the sector. Net income is negative at -7 k€ (-18.2% of revenue), which will impact equity.

Revenue (2024) ?
Revenue
Definition
Total amount of sales of goods and services made by the company.
Formula
Sales of goods + Sold production

39 113 €

Gross margin (2024) ?
Gross margin
Definition
Difference between revenue and cost of goods sold.
Formula
Revenue - Cost of goods consumed

26 929 €

EBITDA (2024) ?
Gross Operating Surplus (EBITDA)
Definition
Resources generated by current operations, before depreciation and financial expenses.
Formula
Value added - Personnel expenses - Taxes
Interpretation
Positive = profitable activity

3 253 €

EBIT (2024) ?
EBIT (Operating Income)
Definition
Operating income, including depreciation and provisions.
Formula
EBITDA - Depreciation and provisions + Reversals

-6 872 €

Net income (2024) ?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax

-7 100 €

EBITDA margin (2024) ?
EBITDA margin
Definition
Measures the company's operating profitability.
Formula
(EBE / CA) x 100
Interpretation
> 10% : Good profitability
5-10% : Average
< 5% : Low

8.3%

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Assets

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Liabilities

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Solvency and debt ratios

The debt ratio (= Financial debt / Equity x 100) stands at -175%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches -78%. Low autonomy: the company heavily depends on external financing (banks, suppliers). Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 15.7 years of cash flow to repay all financial debt. Beyond 7 years, banks generally consider credit risk as high. Cash flow represents 10.8% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment. This high level provides strong self-financing capacity.

Debt ratio (2024) ?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low
50-100% : Moderate
> 100% : High

-175.496%

Financial autonomy (2024) ?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy
20-30% : Average
< 20% : Low

-77.651%

Cash flow / Revenue (2024) ?
Cash flow / Revenue
Definition
Self-financing capacity relative to revenue.
Formula
(CAF / CA) x 100
Interpretation
The higher the ratio, the more cash the company generates

10.792%

Repayment capacity (2024) ?
Repayment capacity
Definition
Number of years needed to repay debts with cash flow.
Formula
Financial debt / Cash flow
Interpretation
< 3 years : Excellent
3-5 years : Fair
> 5 years : Warning

15.729

Solvency indicators evolution
PRIMA

Sector positioning

Debt ratio
-175.5 2024
2021
2022
2024
Q1: 0.0
Med: 11.95
Q3: 107.51
Excellent +7 pts over 3 years

In 2024, the debt ratio of PRIMA (-175.50) ranks in the bottom 25% of the sector, which is positive. This ratio measures the weight of debt relative to equity. A low ratio indicates a solid financial structure with little dependence on creditors.

Financial autonomy
-77.65% 2024
2021
2022
2024
Q1: 5.19%
Med: 25.16%
Q3: 46.1%
Watch

In 2024, the financial autonomy of PRIMA (-77.7%) ranks in the bottom 25% of the sector. This ratio represents the share of equity in total financing. Low autonomy may limit investment capacity and increase vulnerability.

Repayment capacity
15.73 years 2024
2021
2022
2024
Q1: 0.0 years
Med: 0.05 years
Q3: 3.13 years
Watch

In 2024, the repayment capacity of PRIMA (15.73) ranks in the top 25% of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A long duration may signal heavy debt relative to repayment capacity.

Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 222.09. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 7.0x. Operating income very largely covers interest expenses: high safety margin.

Liquidity ratio (2024) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

222.089

Interest coverage (2024) ?
Interest coverage
Definition
Ability to cover interest charges with operating income.
Formula
EBIT / Interest expenses
Interpretation
> 3 : Comfortable
1.5-3 : Acceptable
< 1.5 : Risk

7.009

Liquidity indicators evolution
PRIMA

Sector positioning

Liquidity ratio
222.09 2024
2021
2022
2024
Q1: 121.73
Med: 168.4
Q3: 257.92
Good -10 pts over 3 years

In 2024, the liquidity ratio of PRIMA (222.09) ranks above the median of the sector. This ratio measures the ability to cover short-term debt with current assets. This comfortable position offers an appreciable safety margin.

Interest coverage
7.01x 2024
2021
2022
2024
Q1: -4.84x
Med: 0.74x
Q3: 12.8x
Good +32 pts over 3 years

In 2024, the interest coverage of PRIMA (7.0x) ranks above the median of the sector. This ratio indicates how many times operating income covers interest expenses. This comfortable position offers an appreciable safety margin.

Working capital requirement (WCR) and payment terms

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 185 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 67 days. The gap of 118 days means the company finances its customers for over a month before being paid relative to supplier payments. This weighs on cash flow. Inventory turnover is 270 days (= Average inventory / Cost of goods x 360). This high level ties up cash and potentially creates obsolescence risk. Overall, WCR represents 293 days of revenue, i.e. 32 k€ to permanently finance.

Operating WCR (2024) ?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released
Positive = financing needed

31 807 €

Customer credit (2024) ?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good
45-60j : Average
> 60j : Long

185 j

Supplier credit (2024) ?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow

67 j

Inventory turnover (2024) ?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover

270 j

WCR in days of revenue (2024) ?
WCR in days of revenue
Definition
Expresses working capital requirement in days of revenue.
Formula
(Operating WCR / Revenue) x 360
Interpretation
The fewer days, the better the working capital management

293 j

WCR and payment terms evolution
PRIMA

Positioning of PRIMA in its sector

Comparison with sector Construction de véhicules automobiles

Valuation estimate

Based on 61 transactions of similar company sales (all years), the value of PRIMA is estimated at 6 641 € (range 3 886€ - 18 832€). With an EBITDA of 3 253€, the sector multiple of 1.1x is applied. The price/revenue ratio is 0.30x (conservative valuation). This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.

Estimated enterprise value 2024
61 tx
3k€ 6k€ 18k€
6 641 € Range: 3 886€ - 18 832€
Section all-time Aggregated at NAF section level

Valuation detail by method

Ajustez les pondérations selon votre analyse

EBITDA Multiple 50%
3 253 € × 1.1x
Estimation 3 628 €
1 382€ - 8 584€
Revenue Multiple 30%
39 113 € × 0.30x
Estimation 11 664 €
8 060€ - 35 912€
How is this estimate calculated?

This estimate is based on the analysis of 61 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.

  • EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
  • Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
  • Net Income Multiple: Relevant for mature companies with stable results.

This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).

Similar companies (Construction de véhicules automobiles)

Compare PRIMA with other companies in the same sector:

Frequently asked questions about PRIMA

What is the revenue of PRIMA ?

The revenue of PRIMA in 2024 is 39 k€.

Is PRIMA profitable?

PRIMA recorded a net loss in 2024.

Where is the headquarters of PRIMA ?

The headquarters of PRIMA is located in REIMS (51100), in the department Marne.

Where to find the tax return of PRIMA ?

The tax return of PRIMA is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does PRIMA operate?

PRIMA operates in the sector Construction de véhicules automobiles (NAF code 29.10Z). See the 'Sector positioning' section above to compare the company with its competitors.