PRETTY SIMPLE : revenue, balance sheet and financial ratios

PRETTY SIMPLE is a French company founded 16 years ago, specialized in the sector Édition de jeux électroniques. Based in PARIS (75009), this company of category PME shows in 2023 a revenue of 5.2 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-05-02

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - PRETTY SIMPLE (SIREN 519554299)
Indicator 2024 2023 2022 2021 2020 2019 2018 2017 2016 2015 2014
Revenue N/C 5 209 104 € 7 463 337 € 9 359 141 € 13 653 668 € 16 478 232 € 22 545 430 € 32 243 364 € 47 944 440 € 58 801 691 € 44 452 608 €
Net income -14 321 063 € -1 072 133 € 1 073 587 € 2 426 520 € 2 582 857 € 1 758 700 € 2 601 609 € 5 261 277 € 15 007 680 € 20 972 648 € 11 828 770 €
EBITDA N/C 6 844 € 2 102 720 € 3 197 605 € 3 968 284 € 3 619 750 € 5 085 889 € 8 766 874 € 24 200 433 € 33 196 996 € 17 990 513 €
Net margin N/C -20.6% 14.4% 25.9% 18.9% 10.7% 11.5% 16.3% 31.3% 35.7% 26.6%

Revenue and income statement

In 2024, PRETTY SIMPLE records a net loss of 14.3 M€. This deficit will reduce equity on the balance sheet.

Net income (2024) ?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax

-14 321 063 €

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Chart evolution

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Assets

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Liabilities

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Solvency and debt ratios

The debt ratio (= Financial debt / Equity x 100) stands at 0%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches 91%. This high autonomy means the company finances most of its assets through equity, a sign of strength.

Debt ratio (2024) ?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low
50-100% : Moderate
> 100% : High

0.0%

Financial autonomy (2024) ?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy
20-30% : Average
< 20% : Low

91.381%

Asset age ratio (2024) ?
Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Interpretation
< 50% : Recent assets
50-70% : Normal wear
> 70% : Aging assets

45.6%

Solvency indicators evolution
PRETTY SIMPLE

Sector positioning

Debt ratio
0.0 2024
2022
2023
2024
Q1: 0.0
Med: 0.0
Q3: 36.37
Excellent

In 2024, the debt ratio of PRETTY SIMPLE (0.00) ranks in the bottom 25% of the sector, which is positive. This ratio measures the weight of debt relative to equity. A low ratio indicates a solid financial structure with little dependence on creditors.

Financial autonomy
91.38% 2024
2022
2023
2024
Q1: 0.04%
Med: 37.61%
Q3: 73.73%
Excellent

In 2024, the financial autonomy of PRETTY SIMPLE (91.4%) ranks in the top 25% of the sector. This ratio represents the share of equity in total financing. High autonomy reflects financial independence and ability to absorb shocks.

Repayment capacity
0.0 years 2023
2022
2023
Q1: 0.0 years
Med: 0.0 years
Q3: 1.32 years
Excellent

In 2023, the repayment capacity of PRETTY SIMPLE (0.00) ranks in the bottom 25% of the sector, which is positive. This ratio indicates the number of years needed to repay debt with cash flow. A short capacity reflects controlled debt and good cash generation.

Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 525.30. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.

Liquidity ratio (2024) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

525.301

Liquidity indicators evolution
PRETTY SIMPLE

Sector positioning

Liquidity ratio
525.3 2024
2022
2023
2024
Q1: 105.76
Med: 282.98
Q3: 585.88
Good -10 pts over 3 years

In 2024, the liquidity ratio of PRETTY SIMPLE (525.30) ranks above the median of the sector. This ratio measures the ability to cover short-term debt with current assets. This comfortable position offers an appreciable safety margin.

Interest coverage
734.13x 2023
2022
2023
Q1: 0.0x
Med: 0.0x
Q3: 2.73x
Excellent +23 pts over 2 years

In 2023, the interest coverage of PRETTY SIMPLE (734.1x) ranks in the top 25% of the sector. This ratio indicates how many times operating income covers interest expenses. High coverage means financial charges weigh little on profitability.

Working capital requirement (WCR) and payment terms

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments.

Operating WCR (2024) ?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released
Positive = financing needed

0 €

Customer credit (2024) ?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good
45-60j : Average
> 60j : Long

0 j

Supplier credit (2024) ?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow

0 j

Inventory turnover (2024) ?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover

0 j

WCR and payment terms evolution
PRETTY SIMPLE

Positioning of PRETTY SIMPLE in its sector

Comparison with sector Édition de jeux électroniques

Similar companies (Édition de jeux électroniques)

Compare PRETTY SIMPLE with other companies in the same sector:

Frequently asked questions about PRETTY SIMPLE

What is the revenue of PRETTY SIMPLE ?

The revenue of PRETTY SIMPLE in 2023 is 5.2 M€.

Is PRETTY SIMPLE profitable?

PRETTY SIMPLE recorded a net loss in 2024.

Where is the headquarters of PRETTY SIMPLE ?

The headquarters of PRETTY SIMPLE is located in PARIS (75009), in the department Paris.

Where to find the tax return of PRETTY SIMPLE ?

The tax return of PRETTY SIMPLE is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does PRETTY SIMPLE operate?

PRETTY SIMPLE operates in the sector Édition de jeux électroniques (NAF code 58.21Z). See the 'Sector positioning' section above to compare the company with its competitors.