SIREN : 753229400
PLS PUBLICITE is a French company founded 13 years ago, specialized in the sector Activités des agences de publicité. Based in SAINT-CHAPTES (30190), this company of category PME shows in 2024 a revenue of 271 k€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Data updated on 2026-05-02
Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy
| Indicator | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 |
|---|---|---|---|---|---|---|---|---|---|
| Revenue | 270 504 € | 282 626 € | 269 446 € | 224 784 € | 170 536 € | 215 878 € | 172 245 € | 167 528 € | 175 338 € |
| Net income | 9 369 € | 34 829 € | 16 044 € | 21 499 € | 9 933 € | 3 213 € | -6 125 € | -4 852 € | -6 529 € |
| EBITDA | 23 169 € | 51 564 € | 26 192 € | 29 540 € | 13 107 € | 7 720 € | -2 371 € | 1 766 € | -93 € |
| Net margin | 3.5% | 12.3% | 6.0% | 9.6% | 5.8% | 1.5% | -3.6% | -2.9% | -3.7% |
In 2024, PLS PUBLICITE achieves revenue of 271 k€. Over the period 2016-2024, the company shows strong growth with a CAGR (compound annual growth rate) of +5.6%. Slight decline of -4% vs 2023. After deducting consumption (116 k€), gross margin stands at 155 k€, i.e. a rate of 57%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 23 k€, representing 8.6% of revenue. Warning negative scissor effect: despite revenue change (-4%), EBITDA varies by -55%, reducing margin by 9.7 pts. This reflects costs rising faster than revenue. This level of operating margin is satisfactory for the sector. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 9 k€, i.e. 3.5% of revenue. This profit can be retained or distributed to shareholders.
270 504 €
154 768 €
23 169 €
11 698 €
9 369 €
8.6%
The debt ratio (= Financial debt / Equity x 100) stands at 16%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches 12%. Low autonomy: the company heavily depends on external financing (banks, suppliers). Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 0.7 years of cash flow to repay all financial debt. This short period demonstrates excellent debt sustainability. Cash flow represents 7.8% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment. Satisfactory level allowing partial financing of growth.
16.051%
12.397%
7.811%
0.695
28.0%
In 2024, the debt ratio of PLS PUBLICITE (16.05) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.
In 2024, the financial autonomy of PLS PUBLICITE (12.4%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.
In 2024, the repayment capacity of PLS PUBLICITE (0.69) ranks above the median of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A reduction effort could improve financial strength.
The liquidity ratio (= Current assets / Current liabilities) stands at 802.50. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 2.9x. Financial charges are adequately covered by operations.
802.503
2.918
In 2024, the liquidity ratio of PLS PUBLICITE (802.50) ranks in the top 25% of the sector. This ratio measures the ability to cover short-term debt with current assets. A ratio above 1 ensures comfortable coverage of short-term maturities.
In 2024, the interest coverage of PLS PUBLICITE (2.9x) ranks in the top 25% of the sector. This ratio indicates how many times operating income covers interest expenses. High coverage means financial charges weigh little on profitability.
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 37 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 16 days. The company must finance 21 days of gap between collections and payments. Overall, WCR represents 28 days of revenue, i.e. 21 k€ to permanently finance. Over 2016-2024, WCR increased by +2181%, requiring additional financing.
20 907 €
37 j
16 j
0 j
28 j
Based on 68 transactions of similar company sales
(all years),
the value of PLS PUBLICITE is estimated at
56 956 €
(range 19 775€ - 182 562€).
With an EBITDA of 23 169€, the sector multiple of 2.9x is applied.
The price/revenue ratio is 0.22x
(conservative valuation).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.
Ajustez les pondérations selon votre analyse
This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Compare PLS PUBLICITE with other companies in the same sector:
Voir toutes les statistiques du secteur Activités des agences de publicité
The revenue of PLS PUBLICITE in 2024 is 271 k€.
Yes, PLS PUBLICITE generated a net profit of 9 k€ in 2024.
The headquarters of PLS PUBLICITE is located in SAINT-CHAPTES (30190), in the department Gard.
The tax return of PLS PUBLICITE is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
PLS PUBLICITE operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.