SIREN : 443562798
PLANNING is a French company founded 23 years ago, specialized in the sector Activités des agences de publicité. Based in ANNECY (74000), this company of category PME shows in 2024 a revenue of 6.7 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Data updated on 2026-05-02
Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy
| Indicator | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 |
|---|---|---|---|---|---|---|---|---|---|
| Revenue | 6 749 518 € | 6 510 029 € | 6 724 338 € | 5 678 373 € | 5 615 694 € | 5 703 758 € | 7 452 025 € | 7 853 748 € | 5 950 235 € |
| Net income | 182 486 € | 473 744 € | -1 665 538 € | 1 180 538 € | 124 070 € | 484 722 € | -98 049 € | 492 134 € | 421 622 € |
| EBITDA | 1 229 587 € | 839 979 € | 823 570 € | -31 521 € | 793 560 € | 476 638 € | 630 822 € | 634 975 € | 455 159 € |
| Net margin | 2.7% | 7.3% | -24.8% | 20.8% | 2.2% | 8.5% | -1.3% | 6.3% | 7.1% |
In 2024, PLANNING achieves revenue of 6.7 M€. Revenue is growing positively over 9 years (CAGR: +1.6%). Vs 2023: +4%. After deducting consumption (0 €), gross margin stands at 6.7 M€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 1.2 M€, representing 18.2% of revenue. Positive scissor effect: EBITDA margin improves by +5.3 pts, sign of improved operational efficiency. This high EBITDA margin provides strong self-financing capacity and resilience to uncertainties. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 182 k€, i.e. 2.7% of revenue. This profit can be retained or distributed to shareholders.
6 749 518 €
6 749 518 €
1 229 587 €
1 200 985 €
182 486 €
18.2%
The debt ratio (= Financial debt / Equity x 100) stands at 146%. Debt level is high: negotiating margin with banks is reduced. Financial autonomy (= Equity / Total assets x 100) reaches 22%. The balance between equity and debt is satisfactory.
146.166%
21.525%
-37.328%
-0.656
27.2%
In 2024, the debt ratio of PLANNING (146.17) ranks in the top 25% of the sector. This ratio measures the weight of debt relative to equity. A high ratio may indicate excessive dependence on external financing.
In 2024, the financial autonomy of PLANNING (21.5%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.
In 2024, the repayment capacity of PLANNING (-0.66) ranks in the bottom 25% of the sector, which is positive. This ratio indicates the number of years needed to repay debt with cash flow. A short capacity reflects controlled debt and good cash generation.
The liquidity ratio (= Current assets / Current liabilities) stands at 205.88. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 303.1x. Operating income very largely covers interest expenses: high safety margin.
205.883
303.1
In 2024, the liquidity ratio of PLANNING (205.88) ranks below the median of the sector. This ratio measures the ability to cover short-term debt with current assets. An improvement would strengthen the competitive position.
In 2024, the interest coverage of PLANNING (303.1x) ranks in the top 25% of the sector. This ratio indicates how many times operating income covers interest expenses. High coverage means financial charges weigh little on profitability.
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 59 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 77 days. Favorable situation: supplier credit is longer than customer credit by 18 days. Overall, WCR represents 48 days of revenue, i.e. 892 k€ to permanently finance. Notable WCR improvement over the period (-25%), freeing up cash.
891 611 €
59 j
77 j
0 j
48 j
Based on 68 transactions of similar company sales
(all years),
the value of PLANNING is estimated at
2 327 154 €
(range 749 148€ - 8 126 937€).
With an EBITDA of 1 229 587€, the sector multiple of 2.9x is applied.
The price/revenue ratio is 0.22x
(conservative valuation).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.
Ajustez les pondérations selon votre analyse
This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Compare PLANNING with other companies in the same sector:
Voir toutes les statistiques du secteur Activités des agences de publicité
The revenue of PLANNING in 2024 is 6.7 M€.
Yes, PLANNING generated a net profit of 182 k€ in 2024.
The headquarters of PLANNING is located in ANNECY (74000), in the department Haute-Savoie.
The tax return of PLANNING is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
PLANNING operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.