SIREN : 408272136
PICTOGRAMME is a French company founded 29 years ago, specialized in the sector Activités des agences de publicité. Based in PARIS (75002), this company of category PME shows in 2020 a revenue of 490 k€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Data updated on 2026-05-02
Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy
| Indicator | 2020 | 2019 | 2019 |
|---|---|---|---|
| Revenue | 489 890 € | 625 665 € | 1 023 936 € |
| Net income | 345 527 € | 23 321 € | 36 820 € |
| EBITDA | 26 548 € | 27 456 € | 88 292 € |
| Net margin | 70.5% | 3.7% | 3.6% |
In 2020, PICTOGRAMME achieves revenue of 490 k€. Revenue is declining over the period 2019-2020 (CAGR: -52.2%). Significant drop of -22% vs 2019. After deducting consumption (327 k€), gross margin stands at 163 k€, i.e. a rate of 33%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 27 k€, representing 5.4% of revenue. The operating margin remains fragile, requiring cost vigilance. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 346 k€, i.e. 70.5% of revenue. This profit can be retained or distributed to shareholders.
489 890 €
163 340 €
26 548 €
26 536 €
345 527 €
5.4%
The debt ratio (= Financial debt / Equity x 100) stands at 18%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches 56%. This high autonomy means the company finances most of its assets through equity, a sign of strength.
17.975%
55.91%
-22.26%
-0.924
-60.0%
In 2020, the debt ratio of PICTOGRAMME (17.98) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.
In 2020, the financial autonomy of PICTOGRAMME (55.9%) ranks in the top 25% of the sector. This ratio represents the share of equity in total financing. High autonomy reflects financial independence and ability to absorb shocks.
In 2020, the repayment capacity of PICTOGRAMME (-0.92) ranks in the bottom 25% of the sector, which is positive. This ratio indicates the number of years needed to repay debt with cash flow. A short capacity reflects controlled debt and good cash generation.
The liquidity ratio (= Current assets / Current liabilities) stands at 259.33. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 1.0x. Coverage is limited: any activity downturn would jeopardize interest payments.
259.334
1.013
In 2020, the liquidity ratio of PICTOGRAMME (259.33) ranks above the median of the sector. This ratio measures the ability to cover short-term debt with current assets. This comfortable position offers an appreciable safety margin.
In 2020, the interest coverage of PICTOGRAMME (1.0x) ranks in the top 25% of the sector. This ratio indicates how many times operating income covers interest expenses. High coverage means financial charges weigh little on profitability.
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 74 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 143 days. Excellent situation: suppliers finance 69 days of the operating cycle (retail model). Overall, WCR represents 351 days of revenue, i.e. 478 k€ to permanently finance. Over 2019-2020, WCR increased by +115%, requiring additional financing.
477 741 €
74 j
143 j
0 j
351 j
Based on 68 transactions of similar company sales
(all years),
the value of PICTOGRAMME is estimated at
272 413 €
(range 121 337€ - 963 633€).
With an EBITDA of 26 548€, the sector multiple of 2.9x is applied.
The price/revenue ratio is 0.22x
(conservative valuation).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.
Ajustez les pondérations selon votre analyse
This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Compare PICTOGRAMME with other companies in the same sector:
Voir toutes les statistiques du secteur Activités des agences de publicité
The revenue of PICTOGRAMME in 2020 is 490 k€.
Yes, PICTOGRAMME generated a net profit of 346 k€ in 2020.
The headquarters of PICTOGRAMME is located in PARIS (75002), in the department Paris.
The tax return of PICTOGRAMME is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
PICTOGRAMME operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.