PG DIFFUSION : revenue, balance sheet and financial ratios

PG DIFFUSION is a French company founded 10 years ago, specialized in the sector Commerce de détail d'autres équipements du foyer. Based in MARTIN-EGLISE (76370), this company of category PME shows in 2023 a revenue of 2.3 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-05-02

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - PG DIFFUSION (SIREN 817413099)
Indicator 2023 2022 2021 2020 2019 2018 2017 2016
Revenue 2 317 601 € 2 501 114 € 2 464 883 € 2 567 233 € 2 537 548 € 2 215 139 € 2 568 475 € 2 216 349 €
Net income 27 365 € 88 536 € 80 434 € 154 737 € 102 091 € 1 349 € 47 260 € 73 718 €
EBITDA -77 700 € 155 773 € 117 437 € 257 187 € 228 691 € 72 470 € 84 714 € 139 896 €
Net margin 1.2% 3.5% 3.3% 6.0% 4.0% 0.1% 1.8% 3.3%

Revenue and income statement

In 2023, PG DIFFUSION achieves revenue of 2.3 M€. Revenue is growing positively over 8 years (CAGR: +0.6%). Slight decline of -7% vs 2022. After deducting consumption (1.6 M€), gross margin stands at 707 k€, i.e. a rate of 31%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches -78 k€, representing -3.4% of revenue. Warning negative scissor effect: despite revenue change (-7%), EBITDA varies by -150%, reducing margin by 9.6 pts. This reflects costs rising faster than revenue. Negative EBITDA means operations do not cover current expenses: concerning situation. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 27 k€, i.e. 1.2% of revenue. This profit can be retained or distributed to shareholders.

Revenue (2023) ?
Revenue
Definition
Total amount of sales of goods and services made by the company.
Formula
Sales of goods + Sold production

2 317 601 €

Gross margin (2023) ?
Gross margin
Definition
Difference between revenue and cost of goods sold.
Formula
Revenue - Cost of goods consumed

707 022 €

EBITDA (2023) ?
Gross Operating Surplus (EBITDA)
Definition
Resources generated by current operations, before depreciation and financial expenses.
Formula
Value added - Personnel expenses - Taxes
Interpretation
Positive = profitable activity

-77 700 €

EBIT (2023) ?
EBIT (Operating Income)
Definition
Operating income, including depreciation and provisions.
Formula
EBITDA - Depreciation and provisions + Reversals

37 738 €

Net income (2023) ?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax

27 365 €

EBITDA margin (2023) ?
EBITDA margin
Definition
Measures the company's operating profitability.
Formula
(EBE / CA) x 100
Interpretation
> 10% : Good profitability
5-10% : Average
< 5% : Low

-3.4%

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Chart evolution

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Assets

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Liabilities

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Solvency and debt ratios

The debt ratio (= Financial debt / Equity x 100) stands at 139%. Debt level is high: negotiating margin with banks is reduced. Financial autonomy (= Equity / Total assets x 100) reaches 28%. The balance between equity and debt is satisfactory.

Debt ratio (2023) ?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low
50-100% : Moderate
> 100% : High

139.307%

Financial autonomy (2023) ?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy
20-30% : Average
< 20% : Low

28.298%

Cash flow / Revenue (2023) ?
Cash flow / Revenue
Definition
Self-financing capacity relative to revenue.
Formula
(CAF / CA) x 100
Interpretation
The higher the ratio, the more cash the company generates

-3.312%

Repayment capacity (2023) ?
Repayment capacity
Definition
Number of years needed to repay debts with cash flow.
Formula
Financial debt / Cash flow
Interpretation
< 3 years : Excellent
3-5 years : Fair
> 5 years : Warning

-6.87

Asset age ratio (2023) ?
Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Interpretation
< 50% : Recent assets
50-70% : Normal wear
> 70% : Aging assets

18.8%

Solvency indicators evolution
PG DIFFUSION

Sector positioning

Debt ratio
139.31 2023
2021
2022
2023
Q1: 1.29
Med: 27.29
Q3: 89.36
Watch +13 pts over 3 years

In 2023, the debt ratio of PG DIFFUSION (139.31) ranks in the top 25% of the sector. This ratio measures the weight of debt relative to equity. A high ratio may indicate excessive dependence on external financing.

Financial autonomy
28.3% 2023
2021
2022
2023
Q1: 11.04%
Med: 33.38%
Q3: 56.63%
Average

In 2023, the financial autonomy of PG DIFFUSION (28.3%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.

Repayment capacity
-6.87 years 2023
2021
2022
2023
Q1: 0.0 years
Med: 0.36 years
Q3: 2.65 years
Excellent -51 pts over 3 years

In 2023, the repayment capacity of PG DIFFUSION (-6.87) ranks in the bottom 25% of the sector, which is positive. This ratio indicates the number of years needed to repay debt with cash flow. A short capacity reflects controlled debt and good cash generation.

Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 264.86. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.

Liquidity ratio (2023) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

264.864

Interest coverage (2023) ?
Interest coverage
Definition
Ability to cover interest charges with operating income.
Formula
EBIT / Interest expenses
Interpretation
> 3 : Comfortable
1.5-3 : Acceptable
< 1.5 : Risk

-37.862

Liquidity indicators evolution
PG DIFFUSION

Sector positioning

Liquidity ratio
264.86 2023
2021
2022
2023
Q1: 145.17
Med: 221.48
Q3: 355.9
Good +22 pts over 3 years

In 2023, the liquidity ratio of PG DIFFUSION (264.86) ranks above the median of the sector. This ratio measures the ability to cover short-term debt with current assets. This comfortable position offers an appreciable safety margin.

Interest coverage
-37.86x 2023
2021
2022
2023
Q1: 0.0x
Med: 0.24x
Q3: 3.7x
Watch -50 pts over 3 years

In 2023, the interest coverage of PG DIFFUSION (-37.9x) ranks in the bottom 25% of the sector. This ratio indicates how many times operating income covers interest expenses. Low coverage may indicate fragility to rate or income variations.

Working capital requirement (WCR) and payment terms

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 0 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 62 days. Excellent situation: suppliers finance 62 days of the operating cycle (retail model). Inventory turnover is 196 days (= Average inventory / Cost of goods x 360). This high level ties up cash and potentially creates obsolescence risk. Overall, WCR represents 198 days of revenue, i.e. 1.3 M€ to permanently finance. Over 2016-2023, WCR increased by +304%, requiring additional financing.

Operating WCR (2023) ?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released
Positive = financing needed

1 274 263 €

Customer credit (2023) ?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good
45-60j : Average
> 60j : Long

0 j

Supplier credit (2023) ?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow

62 j

Inventory turnover (2023) ?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover

196 j

WCR in days of revenue (2023) ?
WCR in days of revenue
Definition
Expresses working capital requirement in days of revenue.
Formula
(Operating WCR / Revenue) x 360
Interpretation
The fewer days, the better the working capital management

198 j

WCR and payment terms evolution
PG DIFFUSION

Positioning of PG DIFFUSION in its sector

Comparison with sector Commerce de détail d'autres équipements du foyer

Valuation estimate

Based on 55 transactions of similar company sales in 2023, the value of PG DIFFUSION is estimated at 306 690 € (range 181 479€ - 517 518€). The price/revenue ratio is 0.20x (conservative valuation). This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.

Estimated enterprise value 2023
55 tx
181k€ 306k€ 517k€
306 690 € Range: 181 479€ - 517 518€
NAF 5 année 2023

Valuation detail by method

Ajustez les pondérations selon votre analyse

Revenue Multiple 30%
2 317 601 € × 0.20x
Estimation 457 774 €
281 720€ - 726 213€
Net Income Multiple 20%
27 365 € × 2.9x
Estimation 80 066 €
31 121€ - 204 477€

Valuation evolution

How is this estimate calculated?

This estimate is based on the analysis of 55 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.

  • EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
  • Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
  • Net Income Multiple: Relevant for mature companies with stable results.

This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).

Similar companies (Commerce de détail d'autres équipements du foyer)

Compare PG DIFFUSION with other companies in the same sector:

Frequently asked questions about PG DIFFUSION

What is the revenue of PG DIFFUSION ?

The revenue of PG DIFFUSION in 2023 is 2.3 M€.

Is PG DIFFUSION profitable?

Yes, PG DIFFUSION generated a net profit of 27 k€ in 2023.

Where is the headquarters of PG DIFFUSION ?

The headquarters of PG DIFFUSION is located in MARTIN-EGLISE (76370), in the department Seine-Maritime.

Where to find the tax return of PG DIFFUSION ?

The tax return of PG DIFFUSION is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does PG DIFFUSION operate?

PG DIFFUSION operates in the sector Commerce de détail d'autres équipements du foyer (NAF code 47.59B). See the 'Sector positioning' section above to compare the company with its competitors.