SIREN : 824539415
PENELOPE FIELD MARKETING is a French company founded 9 years ago, specialized in the sector Activités des agences de publicité. Based in PARIS (75009), this company of category ETI shows in 2021 a revenue of 6.1 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Data updated on 2026-05-09
Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy
| Indicator | 2021 | 2020 | 2019 | 2018 | 2017 |
|---|---|---|---|---|---|
| Revenue | 6 091 318 € | 4 360 901 € | 13 042 129 € | 10 283 634 € | N/C |
| Net income | 149 782 € | -552 825 € | -277 570 € | -18 140 € | -22 314 € |
| EBITDA | 410 848 € | 99 036 € | 865 808 € | 689 800 € | -22 540 € |
| Net margin | 2.5% | -12.7% | -2.1% | -0.2% | N/C |
In 2021, PENELOPE FIELD MARKETING achieves revenue of 6.1 M€. Revenue is declining over the period 2018-2021 (CAGR: -16.0%). Vs 2020, growth of +40% (4.4 M€ -> 6.1 M€). After deducting consumption (0 €), gross margin stands at 6.1 M€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 411 k€, representing 6.7% of revenue. Positive scissor effect: EBITDA margin improves by +4.5 pts, sign of improved operational efficiency. The operating margin remains fragile, requiring cost vigilance. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 150 k€, i.e. 2.5% of revenue. This profit can be retained or distributed to shareholders.
6 091 318 €
6 091 318 €
410 848 €
267 915 €
149 782 €
6.7%
The debt ratio (= Financial debt / Equity x 100) stands at 1878%. Critical situation: debt significantly exceeds equity, severely limiting borrowing capacity and exposing the company to default risk. Financial autonomy (= Equity / Total assets x 100) reaches 3%. Low autonomy: the company heavily depends on external financing (banks, suppliers). Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 30.2 years of cash flow to repay all financial debt. Beyond 7 years, banks generally consider credit risk as high. Cash flow represents 2.5% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment.
1878.23%
3.251%
2.549%
30.218
20.0%
In 2021, the debt ratio of PENELOPE FIELD MARKETING (1878.23) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.
In 2021, the financial autonomy of PENELOPE FIELD MARKETING (3.2%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.
In 2021, the repayment capacity of PENELOPE FIELD MARKETING (30.22) ranks in the top 25% of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A long duration may signal heavy debt relative to repayment capacity.
The liquidity ratio (= Current assets / Current liabilities) stands at 275.12. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 12.0x. Operating income very largely covers interest expenses: high safety margin.
275.116
11.997
In 2021, the liquidity ratio of PENELOPE FIELD MARKETING (275.12) ranks above the median of the sector. This ratio measures the ability to cover short-term debt with current assets. This comfortable position offers an appreciable safety margin.
In 2021, the interest coverage of PENELOPE FIELD MARKETING (12.0x) ranks in the top 25% of the sector. This ratio indicates how many times operating income covers interest expenses. High coverage means financial charges weigh little on profitability.
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 161 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 108 days. The gap of 53 days means the company finances its customers for over a month before being paid relative to supplier payments. This weighs on cash flow. Overall, WCR represents 208 days of revenue, i.e. 3.5 M€ to permanently finance.
3 526 447 €
161 j
108 j
0 j
208 j
Based on 68 transactions of similar company sales
(all years),
the value of PENELOPE FIELD MARKETING is estimated at
1 087 633 €
(range 382 219€ - 3 349 850€).
With an EBITDA of 410 848€, the sector multiple of 2.9x is applied.
The price/revenue ratio is 0.22x
(conservative valuation).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.
Ajustez les pondérations selon votre analyse
This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Compare PENELOPE FIELD MARKETING with other companies in the same sector:
Voir toutes les statistiques du secteur Activités des agences de publicité
The revenue of PENELOPE FIELD MARKETING in 2021 is 6.1 M€.
Yes, PENELOPE FIELD MARKETING generated a net profit of 150 k€ in 2021.
The headquarters of PENELOPE FIELD MARKETING is located in PARIS (75009), in the department Paris.
The tax return of PENELOPE FIELD MARKETING is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
PENELOPE FIELD MARKETING operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.