Employees: 02 (2023.0)Legal category: SCA (commandite par actions)Size: PMECreation date: 2014-03-01 (12 years)Status: ActiveBusiness sector: Études de marché et sondagesLocation: ANDREZIEUX-BOUTHEON (42160), Loire
OXEO MARKETING : revenue, balance sheet and financial ratios
OXEO MARKETING is a French company
founded 12 years ago,
specialized in the sector Études de marché et sondages.
Based in ANDREZIEUX-BOUTHEON (42160),
this company of category PME
shows in 2024 a revenue of 730 k€.
Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Financial history - OXEO MARKETING (SIREN 800899502)
Indicator
2024
2023
2022
2021
2020
2019
2018
2017
Revenue
730 005 €
815 353 €
778 875 €
1 036 909 €
779 119 €
807 336 €
N/C
1 250 255 €
Net income
-21 553 €
3 200 €
-42 €
46 179 €
14 078 €
37 958 €
53 466 €
114 200 €
EBITDA
-16 341 €
20 775 €
-5 775 €
57 989 €
12 841 €
23 671 €
N/C
181 678 €
Net margin
-3.0%
0.4%
-0.0%
4.5%
1.8%
4.7%
N/C
9.1%
Revenue and income statement
In 2024, OXEO MARKETING achieves revenue of 730 k€. Revenue is declining over the period 2017-2024 (CAGR: -7.4%). Significant drop of -10% vs 2023. After deducting consumption (280 k€), gross margin stands at 450 k€, i.e. a rate of 62%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches -16 k€, representing -2.2% of revenue. Warning negative scissor effect: despite revenue change (-10%), EBITDA varies by -179%, reducing margin by 4.8 pts. This reflects costs rising faster than revenue. Negative EBITDA means operations do not cover current expenses: concerning situation. Net income is negative at -22 k€ (-3.0% of revenue), which will impact equity.
Revenue (2024)
?
Revenue
Definition
Total amount of sales of goods and services made by the company.
Formula
Sales of goods + Sold production
730 005 €
Gross margin (2024)
?
Gross margin
Definition
Difference between revenue and cost of goods sold.
Formula
Revenue - Cost of goods consumed
450 487 €
EBITDA (2024)
?
Gross Operating Surplus (EBITDA)
Definition
Resources generated by current operations, before depreciation and financial expenses.
Formula
Value added - Personnel expenses - Taxes
Interpretation
Positive = profitable activity
-16 341 €
EBIT (2024)
?
EBIT (Operating Income)
Definition
Operating income, including depreciation and provisions.
Formula
EBITDA - Depreciation and provisions + Reversals
-18 447 €
Net income (2024)
?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax
-21 553 €
EBITDA margin (2024)
?
EBITDA margin
Definition
Measures the company's operating profitability.
Formula
(EBE / CA) x 100
Interpretation
> 10% : Good profitability 5-10% : Average < 5% : Low
-2.2%
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Income statement
Item
Amount
% Revenue
Change
The detailed income statement is not available for this company (simplified accounts or confidential data).
Chart evolution
Show :
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Assets
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Item
Gross
Deprec.
Net
%
Change
Assets balance sheet data not available for this company
Liabilities
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Item
Year
%
Change
Liabilities balance sheet data not available for this company
Solvency and debt ratios
The debt ratio (= Financial debt / Equity x 100) stands at 50%. Debt remains under control: the company retains capacity to raise new debt if needed. Financial autonomy (= Equity / Total assets x 100) reaches 35%. The balance between equity and debt is satisfactory.
Debt ratio (2024)
?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low 50-100% : Moderate > 100% : High
50.353%
Financial autonomy (2024)
?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy 20-30% : Average < 20% : Low
35.205%
Cash flow / Revenue (2024)
?
Cash flow / Revenue
Definition
Self-financing capacity relative to revenue.
Formula
(CAF / CA) x 100
Interpretation
The higher the ratio, the more cash the company generates
-1.809%
Repayment capacity (2024)
?
Repayment capacity
Definition
Number of years needed to repay debts with cash flow.
Formula
Financial debt / Cash flow
Interpretation
< 3 years : Excellent 3-5 years : Fair > 5 years : Warning
-4.637
Asset age ratio (2024)
?
Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Indicator
2017
2018
2019
2020
2021
2022
2023
2024
Debt ratio
12.459
8.849
8.681
55.173
39.415
36.463
24.731
50.353
Financial autonomy
36.94
40.562
50.899
40.104
48.063
44.186
48.759
35.205
Repayment capacity
0.178
None
1.02
9.443
2.482
-14.457
3.979
-4.637
Cash flow / Revenue
11.123%
None%
2.004%
1.531%
3.617%
-0.615%
1.473%
-1.809%
Sector positioning
Debt ratio
50.352024
2022
2023
2024
Q1: 0.0
Med: 2.02
Q3: 34.22
Watch+6 pts over 3 years
In 2024, the debt ratio of OXEO MARKETING (50.35) ranks in the top 25% of the sector. This ratio measures the weight of debt relative to equity. A high ratio may indicate excessive dependence on external financing.
Financial autonomy
35.2%2024
2022
2023
2024
Q1: 12.11%
Med: 39.42%
Q3: 65.91%
Average-11 pts over 3 years
In 2024, the financial autonomy of OXEO MARKETING (35.2%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.
Repayment capacity
-4.64 years2024
2022
2023
2024
Q1: 0.0 years
Med: 0.0 years
Q3: 0.41 years
Excellent+6 pts over 3 years
In 2024, the repayment capacity of OXEO MARKETING (-4.64) ranks in the bottom 25% of the sector, which is positive. This ratio indicates the number of years needed to repay debt with cash flow. A short capacity reflects controlled debt and good cash generation.
Liquidity ratios
The liquidity ratio (= Current assets / Current liabilities) stands at 205.73. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.
Liquidity ratio (2024)
?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good 1-1.5 : Fair < 1 : Liquidity risk
205.729
Interest coverage (2024)
?
Interest coverage
Definition
Ability to cover interest charges with operating income.
Formula
EBIT / Interest expenses
Interpretation
> 3 : Comfortable 1.5-3 : Acceptable < 1.5 : Risk
-1.224
Liquidity indicators evolution OXEO MARKETING
Visualisation créée via abddaf.fr Sources : INPI & BCE - Retraitements : Ministère de l'économie
Indicator
2017
2018
2019
2020
2021
2022
2023
2024
Liquidity ratio
185.074
199.029
215.191
258.844
291.626
240.034
244.859
205.729
Interest coverage
0.125
None
0.422
0.631
1.693
-7.792
1.564
-1.224
Sector positioning
Liquidity ratio
205.732024
2022
2023
2024
Q1: 138.9
Med: 219.42
Q3: 420.98
Average-7 pts over 3 years
In 2024, the liquidity ratio of OXEO MARKETING (205.73) ranks below the median of the sector. This ratio measures the ability to cover short-term debt with current assets. An improvement would strengthen the competitive position.
Interest coverage
-1.22x2024
2022
2023
2024
Q1: 0.0x
Med: 0.0x
Q3: 3.73x
Average
In 2024, the interest coverage of OXEO MARKETING (-1.2x) ranks below the median of the sector. This ratio indicates how many times operating income covers interest expenses. An improvement would strengthen the competitive position.
Working capital requirement (WCR) and payment terms
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 60 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 70 days. Favorable situation: supplier credit is longer than customer credit by 10 days. Inventory turnover is 11 days (= Average inventory / Cost of goods x 360). Fast turnover, sign of good inventory management. Overall, WCR represents 75 days of revenue, i.e. 151 k€ to permanently finance. Notable WCR improvement over the period (-28%), freeing up cash.
Operating WCR (2024)
?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released Positive = financing needed
151 440 €
Customer credit (2024)
?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good 45-60j : Average > 60j : Long
60 j
Supplier credit (2024)
?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow
70 j
Inventory turnover (2024)
?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover
11 j
WCR in days of revenue (2024)
?
WCR in days of revenue
Definition
Expresses working capital requirement in days of revenue.
Formula
(Operating WCR / Revenue) x 360
Interpretation
The fewer days, the better the working capital management
75 j
WCR and payment terms evolution OXEO MARKETING
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Indicator
2017
2018
2019
2020
2021
2022
2023
2024
Operating WCR
211 643 €
0 €
144 715 €
125 906 €
95 717 €
166 547 €
143 152 €
151 440 €
Inventory turnover (days)
4
0
2
1
1
4
9
11
Customer payment term (days)
46
0
54
56
33
63
51
60
Supplier payment term (days)
87
0
65
76
45
69
61
70
Positioning of OXEO MARKETING in its sector
Comparison with sector Études de marché et sondages
Valuation estimate
Based on 107 transactions of similar company sales
(all years),
the value of OXEO MARKETING is estimated at
164 934 €
(range 67 911€ - 286 845€).
The price/revenue ratio is 0.23x
(conservative valuation).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Estimated enterprise value2024
107 transactions
67k€164k€286k€
164 934 €Range: 67 911€ - 286 845€
Section all-time
Aggregated at NAF section level
Valuation method used
Revenue Multiple
730 005 €
×
0.23x
=164 934 €
Range: 67 912€ - 286 846€
Only this financial indicator is available for this company.
How is this estimate calculated?
This estimate is based on the analysis of 107 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
Net Income Multiple: Relevant for mature companies with stable results.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Similar companies (Études de marché et sondages)
Compare OXEO MARKETING with other companies in the same sector:
The headquarters of OXEO MARKETING is located in ANDREZIEUX-BOUTHEON (42160), in the department Loire.
Where to find the tax return of OXEO MARKETING ?
The tax return of OXEO MARKETING is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
In which sector does OXEO MARKETING operate?
OXEO MARKETING operates in the sector Études de marché et sondages (NAF code 73.20Z). See the 'Sector positioning' section above to compare the company with its competitors.
Item evolution
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