Employees: 01 (2023.0)Legal category: SCA (commandite par actions)Size: PMECreation date: 2014-01-01 (12 years)Status: ActiveBusiness sector: Activités des agences de publicitéLocation: PARIS (75020), Paris
ORA : revenue, balance sheet and financial ratios
ORA is a French company
founded 12 years ago,
specialized in the sector Activités des agences de publicité.
Based in PARIS (75020),
this company of category PME
shows in 2017 a revenue of 150 k€.
Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
In 2017, ORA achieves revenue of 150 k€. Significant drop of -14% vs 2016. After deducting consumption (0 €), gross margin stands at 150 k€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches -2 k€, representing -1.4% of revenue. Warning negative scissor effect: despite revenue change (-14%), EBITDA varies by -106%, reducing margin by 22.9 pts. This reflects costs rising faster than revenue. Negative EBITDA means operations do not cover current expenses: concerning situation. Net income is negative at -7 k€ (-4.5% of revenue), which will impact equity.
Revenue (2017)
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Revenue
Definition
Total amount of sales of goods and services made by the company.
Formula
Sales of goods + Sold production
150 064 €
Gross margin (2017)
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Gross margin
Definition
Difference between revenue and cost of goods sold.
Formula
Revenue - Cost of goods consumed
150 064 €
EBITDA (2017)
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Gross Operating Surplus (EBITDA)
Definition
Resources generated by current operations, before depreciation and financial expenses.
Formula
Value added - Personnel expenses - Taxes
Interpretation
Positive = profitable activity
-2 137 €
EBIT (2017)
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EBIT (Operating Income)
Definition
Operating income, including depreciation and provisions.
Formula
EBITDA - Depreciation and provisions + Reversals
-5 714 €
Net income (2017)
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Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax
-6 823 €
EBITDA margin (2017)
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EBITDA margin
Definition
Measures the company's operating profitability.
Formula
(EBE / CA) x 100
Interpretation
> 10% : Good profitability 5-10% : Average < 5% : Low
-1.4%
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Income statement
Item
Amount
% Revenue
Change
The detailed income statement is not available for this company (simplified accounts or confidential data).
Chart evolution
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Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Assets
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Item
Gross
Deprec.
Net
%
Change
Assets balance sheet data not available for this company
Liabilities
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Year
%
Change
Liabilities balance sheet data not available for this company
Solvency and debt ratios
The debt ratio (= Financial debt / Equity x 100) stands at 42%. Debt remains under control: the company retains capacity to raise new debt if needed. Financial autonomy (= Equity / Total assets x 100) reaches 46%. This high autonomy means the company finances most of its assets through equity, a sign of strength.
Debt ratio (2017)
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Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low 50-100% : Moderate > 100% : High
41.979%
Financial autonomy (2017)
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Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy 20-30% : Average < 20% : Low
46.242%
Cash flow / Revenue (2017)
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Cash flow / Revenue
Definition
Self-financing capacity relative to revenue.
Formula
(CAF / CA) x 100
Interpretation
The higher the ratio, the more cash the company generates
-2.163%
Repayment capacity (2017)
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Repayment capacity
Definition
Number of years needed to repay debts with cash flow.
Formula
Financial debt / Cash flow
Interpretation
< 3 years : Excellent 3-5 years : Fair > 5 years : Warning
-7.936
Asset age ratio (2017)
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Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Indicator
2016
2017
Debt ratio
35.108
41.979
Financial autonomy
59.286
46.242
Repayment capacity
1.032
-7.936
Cash flow / Revenue
18.187%
-2.163%
Sector positioning
Debt ratio
41.982017
2016
2017
Q1: 0.0
Med: 5.46
Q3: 40.19
Average
In 2017, the debt ratio of ORA (41.98) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.
Financial autonomy
46.24%2017
2016
2017
Q1: 9.21%
Med: 33.2%
Q3: 57.41%
Good-12 pts over 2 years
In 2017, the financial autonomy of ORA (46.2%) ranks above the median of the sector. This ratio represents the share of equity in total financing. This comfortable position offers an appreciable safety margin.
Repayment capacity
-7.94 years2017
2016
2017
Q1: 0.0 years
Med: 0.0 years
Q3: 0.79 years
Excellent-50 pts over 2 years
In 2017, the repayment capacity of ORA (-7.94) ranks in the bottom 25% of the sector, which is positive. This ratio indicates the number of years needed to repay debt with cash flow. A short capacity reflects controlled debt and good cash generation.
Liquidity ratios
The liquidity ratio (= Current assets / Current liabilities) stands at 214.78. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.
Liquidity ratio (2017)
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Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good 1-1.5 : Fair < 1 : Liquidity risk
214.785
Interest coverage (2017)
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Interest coverage
Definition
Ability to cover interest charges with operating income.
Formula
EBIT / Interest expenses
Interpretation
> 3 : Comfortable 1.5-3 : Acceptable < 1.5 : Risk
-53.205
Liquidity indicators evolution ORA
Visualisation créée via abddaf.fr Sources : INPI & BCE - Retraitements : Ministère de l'économie
Indicator
2016
2017
Liquidity ratio
441.039
214.785
Interest coverage
3.755
-53.205
Sector positioning
Liquidity ratio
214.782017
2016
2017
Q1: 123.13
Med: 181.66
Q3: 297.12
Good-18 pts over 2 years
In 2017, the liquidity ratio of ORA (214.78) ranks above the median of the sector. This ratio measures the ability to cover short-term debt with current assets. This comfortable position offers an appreciable safety margin.
Interest coverage
-53.2x2017
2016
2017
Q1: 0.0x
Med: 0.0x
Q3: 1.57x
Watch-50 pts over 2 years
In 2017, the interest coverage of ORA (-53.2x) ranks in the bottom 25% of the sector. This ratio indicates how many times operating income covers interest expenses. Low coverage may indicate fragility to rate or income variations.
Working capital requirement (WCR) and payment terms
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 70 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 103 days. Excellent situation: suppliers finance 33 days of the operating cycle (retail model). Inventory turnover is 14 days (= Average inventory / Cost of goods x 360). Fast turnover, sign of good inventory management. Overall, WCR represents 47 days of revenue, i.e. 19 k€ to permanently finance.
Operating WCR (2017)
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Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released Positive = financing needed
19 403 €
Customer credit (2017)
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Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good 45-60j : Average > 60j : Long
70 j
Supplier credit (2017)
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Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow
103 j
Inventory turnover (2017)
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Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover
14 j
WCR in days of revenue (2017)
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WCR in days of revenue
Definition
Expresses working capital requirement in days of revenue.
Formula
(Operating WCR / Revenue) x 360
Interpretation
The fewer days, the better the working capital management
47 j
WCR and payment terms evolution ORA
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Indicator
2016
2017
Operating WCR
42 328 €
19 403 €
Inventory turnover (days)
0
14
Customer payment term (days)
105
70
Supplier payment term (days)
40
103
Positioning of ORA in its sector
Comparison with sector Activités des agences de publicité
Valuation estimate
Based on 68 transactions of similar company sales
(all years),
the value of ORA is estimated at
33 683 €
(range 13 960€ - 57 336€).
The price/revenue ratio is 0.22x
(conservative valuation).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate. Medium reliability: estimate to be confirmed with in-depth analysis.
Estimated enterprise value2017
68 tx
13k€33k€57k€
33 683 €Range: 13 960€ - 57 336€
NAF 5 all-time
Valuation method used
Revenue Multiple
150 064 €
×
0.22x
=33 684 €
Range: 13 960€ - 57 336€
Only this financial indicator is available for this company.
How is this estimate calculated?
This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
Net Income Multiple: Relevant for mature companies with stable results.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Similar companies (Activités des agences de publicité)
Compare ORA with other companies in the same sector:
The headquarters of ORA is located in PARIS (75020), in the department Paris.
Where to find the tax return of ORA ?
The tax return of ORA is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
In which sector does ORA operate?
ORA operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.
Item evolution
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