SIREN : 841859580
OP MARKETING SERVICES is a French company founded 7 years ago, specialized in the sector Activités des agences de publicité. Based in SAINT-PAUL (97460), this company of category ETI shows in 2024 a revenue of 4.7 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Data updated on 2026-05-02
Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy
| Indicator | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 |
|---|---|---|---|---|---|---|---|
| Revenue | 4 723 367 € | 4 722 699 € | 4 175 489 € | 3 001 471 € | 4 332 938 € | 7 305 149 € | N/C |
| Net income | -88 956 € | -358 727 € | -960 346 € | -263 411 € | -1 032 781 € | -33 209 € | -10 706 € |
| EBITDA | 537 673 € | -108 398 € | -699 447 € | -8 915 € | -911 389 € | -5 613 € | -10 706 € |
| Net margin | -1.9% | -7.6% | -23.0% | -8.8% | -23.8% | -0.5% | N/C |
In 2024, OP MARKETING SERVICES achieves revenue of 4.7 M€. Revenue is declining over the period 2019-2024 (CAGR: -8.4%). Vs 2023: +0%. After deducting consumption (0 €), gross margin stands at 4.7 M€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 538 k€, representing 11.4% of revenue. Positive scissor effect: EBITDA margin improves by +13.7 pts, sign of improved operational efficiency. This level of operating margin is satisfactory for the sector. Net income is negative at -89 k€ (-1.9% of revenue), which will impact equity.
4 723 367 €
4 723 367 €
537 673 €
178 495 €
-88 956 €
11.3%
The debt ratio (= Financial debt / Equity x 100) stands at -140%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches -106%. Low autonomy: the company heavily depends on external financing (banks, suppliers). Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 9.6 years of cash flow to repay all financial debt. Beyond 7 years, banks generally consider credit risk as high. Cash flow represents 7.6% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment. Satisfactory level allowing partial financing of growth.
-140.268%
-106.172%
7.639%
9.629
27.4%
In 2024, the debt ratio of OP MARKETING SERVICES (-140.27) ranks in the bottom 25% of the sector, which is positive. This ratio measures the weight of debt relative to equity. A low ratio indicates a solid financial structure with little dependence on creditors.
In 2024, the financial autonomy of OP MARKETING SERVICES (-106.2%) ranks in the bottom 25% of the sector. This ratio represents the share of equity in total financing. Low autonomy may limit investment capacity and increase vulnerability.
In 2024, the repayment capacity of OP MARKETING SERVICES (9.63) ranks above the median of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A reduction effort could improve financial strength.
The liquidity ratio (= Current assets / Current liabilities) stands at 214.50. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 34.6x. Operating income very largely covers interest expenses: high safety margin.
214.495
34.581
In 2024, the liquidity ratio of OP MARKETING SERVICES (214.50) ranks above the median of the sector. This ratio measures the ability to cover short-term debt with current assets. This comfortable position offers an appreciable safety margin.
In 2024, the interest coverage of OP MARKETING SERVICES (34.6x) ranks in the top 25% of the sector. This ratio indicates how many times operating income covers interest expenses. High coverage means financial charges weigh little on profitability.
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 149 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 153 days. Favorable situation: supplier credit is longer than customer credit by 4 days. Overall, WCR represents 107 days of revenue, i.e. 1.4 M€ to permanently finance.
1 406 194 €
149 j
153 j
0 j
107 j
Based on 68 transactions of similar company sales
(all years),
the value of OP MARKETING SERVICES is estimated at
1 363 062 €
(range 443 395€ - 4 477 427€).
With an EBITDA of 537 673€, the sector multiple of 2.9x is applied.
The price/revenue ratio is 0.22x
(conservative valuation).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.
Ajustez les pondérations selon votre analyse
This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Compare OP MARKETING SERVICES with other companies in the same sector:
Voir toutes les statistiques du secteur Activités des agences de publicité
The revenue of OP MARKETING SERVICES in 2024 is 4.7 M€.
OP MARKETING SERVICES recorded a net loss in 2024.
The headquarters of OP MARKETING SERVICES is located in SAINT-PAUL (97460), in the department La Reunion.
The tax return of OP MARKETING SERVICES is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
OP MARKETING SERVICES operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.