SIREN : 811168442
OMC PROMOTION is a French company founded 11 years ago, specialized in the sector Activités des sociétés holding. Based in RONCHIN (59790), this company of category PME shows in 2020 a revenue of 3.8 M€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Data updated on 2026-05-02
Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy
| Indicator | 2020 | 2019 | 2018 | 2017 | 2016 |
|---|---|---|---|---|---|
| Revenue | 3 813 808 € | 2 628 365 € | 4 411 000 € | N/C | N/C |
| Net income | 239 496 € | 205 612 € | 693 093 € | -69 060 € | -536 049 € |
| EBITDA | 251 580 € | -115 992 € | 700 565 € | -47 369 € | -533 862 € |
| Net margin | 6.3% | 7.8% | 15.7% | N/C | N/C |
In 2020, OMC PROMOTION achieves revenue of 3.8 M€. Revenue is declining over the period 2018-2020 (CAGR: -7.0%). Vs 2019, growth of +45% (2.6 M€ -> 3.8 M€). After deducting consumption (-644 k€), gross margin stands at 4.5 M€, i.e. a rate of 117%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 252 k€, representing 6.6% of revenue. Positive scissor effect: EBITDA margin improves by +11.0 pts, sign of improved operational efficiency. The operating margin remains fragile, requiring cost vigilance. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 239 k€, i.e. 6.3% of revenue. This profit can be retained or distributed to shareholders.
3 813 808 €
4 457 775 €
251 580 €
292 635 €
239 496 €
6.6%
The debt ratio (= Financial debt / Equity x 100) stands at 189%. Critical situation: debt significantly exceeds equity, severely limiting borrowing capacity and exposing the company to default risk. Financial autonomy (= Equity / Total assets x 100) reaches 7%. Low autonomy: the company heavily depends on external financing (banks, suppliers). Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 5.2 years of cash flow to repay all financial debt. This ratio remains within usual banking standards. Cash flow represents 5.2% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment. Satisfactory level allowing partial financing of growth.
189.478%
6.603%
5.203%
5.184
In 2020, the debt ratio of OMC PROMOTION (189.48) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.
In 2020, the financial autonomy of OMC PROMOTION (6.6%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.
In 2020, the repayment capacity of OMC PROMOTION (5.18) ranks above the median of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A reduction effort could improve financial strength.
The liquidity ratio (= Current assets / Current liabilities) stands at 114.53. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 38.6x. Operating income very largely covers interest expenses: high safety margin.
114.526
38.56
In 2020, the liquidity ratio of OMC PROMOTION (114.53) ranks below the median of the sector. This ratio measures the ability to cover short-term debt with current assets. An improvement would strengthen the competitive position.
In 2020, the interest coverage of OMC PROMOTION (38.6x) ranks in the top 25% of the sector. This ratio indicates how many times operating income covers interest expenses. High coverage means financial charges weigh little on profitability.
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 159 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 442 days. Excellent situation: suppliers finance 283 days of the operating cycle (retail model). Inventory turnover is 128 days (= Average inventory / Cost of goods x 360). This high level ties up cash and potentially creates obsolescence risk. Overall, WCR represents 672 days of revenue, i.e. 7.1 M€ to permanently finance.
7 114 239 €
159 j
442 j
128 j
672 j
Based on 71 transactions of similar company sales
in 2020,
the value of OMC PROMOTION is estimated at
1 693 205 €
(range 699 774€ - 3 178 010€).
With an EBITDA of 251 580€, the sector multiple of 5.0x is applied.
The price/revenue ratio is 0.60x
(in line with sector norms).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.
Ajustez les pondérations selon votre analyse
This estimate is based on the analysis of 71 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Compare OMC PROMOTION with other companies in the same sector:
Voir toutes les statistiques du secteur Activités des sociétés holding
The revenue of OMC PROMOTION in 2020 is 3.8 M€.
Yes, OMC PROMOTION generated a net profit of 239 k€ in 2020.
The headquarters of OMC PROMOTION is located in RONCHIN (59790), in the department Nord.
The tax return of OMC PROMOTION is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
OMC PROMOTION operates in the sector Activités des sociétés holding (NAF code 64.20Z). See the 'Sector positioning' section above to compare the company with its competitors.