SIREN : 413352378
OBJECTIF TERRAIN is a French company founded 28 years ago, specialized in the sector Études de marché et sondages. Based in ERMONT (95120), this company of category PME shows in 2024 a revenue of 257 k€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Data updated on 2026-05-02
Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy
| Indicator | 2024 | 2023 | 2022 | 2021 | 2020 | 2017 |
|---|---|---|---|---|---|---|
| Revenue | 257 020 € | 288 352 € | 385 700 € | 435 908 € | 220 695 € | 570 000 € |
| Net income | -33 636 € | 1 676 € | 18 468 € | 79 923 € | 7 573 € | 48 055 € |
| EBITDA | -28 004 € | 8 090 € | 27 871 € | 92 705 € | 14 872 € | 65 267 € |
| Net margin | -13.1% | 0.6% | 4.8% | 18.3% | 3.4% | 8.4% |
In 2024, OBJECTIF TERRAIN achieves revenue of 257 k€. Revenue is declining over the period 2017-2024 (CAGR: -10.8%). Significant drop of -11% vs 2023. After deducting consumption (-120 €), gross margin stands at 257 k€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches -28 k€, representing -10.9% of revenue. Warning negative scissor effect: despite revenue change (-11%), EBITDA varies by -446%, reducing margin by 13.7 pts. This reflects costs rising faster than revenue. Negative EBITDA means operations do not cover current expenses: concerning situation. Net income is negative at -34 k€ (-13.1% of revenue), which will impact equity.
257 020 €
257 140 €
-28 004 €
-33 684 €
-33 636 €
-10.9%
The debt ratio (= Financial debt / Equity x 100) stands at 49%. Debt remains under control: the company retains capacity to raise new debt if needed. Financial autonomy (= Equity / Total assets x 100) reaches 28%. The balance between equity and debt is satisfactory.
49.166%
27.805%
-10.895%
-0.556
29.7%
In 2024, the debt ratio of OBJECTIF TERRAIN (49.17) ranks in the top 25% of the sector. This ratio measures the weight of debt relative to equity. A high ratio may indicate excessive dependence on external financing.
In 2024, the financial autonomy of OBJECTIF TERRAIN (27.8%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.
In 2024, the repayment capacity of OBJECTIF TERRAIN (-0.56) ranks in the bottom 25% of the sector, which is positive. This ratio indicates the number of years needed to repay debt with cash flow. A short capacity reflects controlled debt and good cash generation.
The liquidity ratio (= Current assets / Current liabilities) stands at 140.02. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.
140.021
0.0
In 2024, the liquidity ratio of OBJECTIF TERRAIN (140.02) ranks below the median of the sector. This ratio measures the ability to cover short-term debt with current assets. An improvement would strengthen the competitive position.
In 2024, the interest coverage of OBJECTIF TERRAIN (0.0x) ranks below the median of the sector. This ratio indicates how many times operating income covers interest expenses. An improvement would strengthen the competitive position.
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 68 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 76 days. Favorable situation: supplier credit is longer than customer credit by 8 days. Inventory turnover is 37 days (= Average inventory / Cost of goods x 360). Fast turnover, sign of good inventory management. Overall, WCR represents 63 days of revenue, i.e. 45 k€ to permanently finance. Notable WCR improvement over the period (-60%), freeing up cash.
45 138 €
68 j
76 j
37 j
63 j
Based on 107 transactions of similar company sales (all years), the value of OBJECTIF TERRAIN is estimated at 58 070 € (range 23 910€ - 100 992€). The price/revenue ratio is 0.23x (conservative valuation). This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Only this financial indicator is available for this company.
This estimate is based on the analysis of 107 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Compare OBJECTIF TERRAIN with other companies in the same sector:
Voir toutes les statistiques du secteur Études de marché et sondages
The revenue of OBJECTIF TERRAIN in 2024 is 257 k€.
OBJECTIF TERRAIN recorded a net loss in 2024.
The headquarters of OBJECTIF TERRAIN is located in ERMONT (95120), in the department Val-d'Oise.
The tax return of OBJECTIF TERRAIN is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
OBJECTIF TERRAIN operates in the sector Études de marché et sondages (NAF code 73.20Z). See the 'Sector positioning' section above to compare the company with its competitors.