SIREN : 488896119
NEW PLV is a French company founded 20 years ago, specialized in the sector Activités des agences de publicité. Based in MONT-DEVANT-SASSEY (55110), this company of category PME shows in 2022 a revenue of 893 k€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Data updated on 2026-05-02
Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy
| Indicator | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 |
|---|---|---|---|---|---|---|---|
| Revenue | 892 986 € | 1 297 051 € | 1 772 498 € | 2 201 311 € | 2 933 036 € | 3 253 950 € | 3 434 182 € |
| Net income | -753 063 € | -412 158 € | -278 451 € | 52 330 € | 116 713 € | -306 628 € | 196 865 € |
| EBITDA | -522 316 € | -316 521 € | 494 864 € | 228 295 € | 482 039 € | 964 996 € | 1 274 734 € |
| Net margin | -84.3% | -31.8% | -15.7% | 2.4% | 4.0% | -9.4% | 5.7% |
In 2022, NEW PLV achieves revenue of 893 k€. Revenue is declining over the period 2016-2022 (CAGR: -20.1%). Significant drop of -31% vs 2021. After deducting consumption (77 k€), gross margin stands at 816 k€, i.e. a rate of 91%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches -522 k€, representing -58.5% of revenue. Warning negative scissor effect: despite revenue change (-31%), EBITDA varies by -65%, reducing margin by 34.1 pts. This reflects costs rising faster than revenue. Negative EBITDA means operations do not cover current expenses: concerning situation. Net income is negative at -753 k€ (-84.3% of revenue), which will impact equity.
892 986 €
815 652 €
-522 316 €
-707 004 €
-753 063 €
-57.1%
The debt ratio (= Financial debt / Equity x 100) stands at 0%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches 12%. Low autonomy: the company heavily depends on external financing (banks, suppliers).
0.121%
11.75%
-8.568%
-0.003
9.8%
In 2022, the debt ratio of NEW PLV (0.12) ranks below the median of the sector. This ratio measures the weight of debt relative to equity. This controlled position reflects prudent management.
In 2022, the financial autonomy of NEW PLV (11.8%) ranks below the median of the sector. This ratio represents the share of equity in total financing. An improvement would strengthen the competitive position.
In 2022, the repayment capacity of NEW PLV (-0.00) ranks in the bottom 25% of the sector, which is positive. This ratio indicates the number of years needed to repay debt with cash flow. A short capacity reflects controlled debt and good cash generation.
The liquidity ratio (= Current assets / Current liabilities) stands at 152.81. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months.
152.806
-0.106
In 2022, the liquidity ratio of NEW PLV (152.81) ranks below the median of the sector. This ratio measures the ability to cover short-term debt with current assets. An improvement would strengthen the competitive position.
In 2022, the interest coverage of NEW PLV (-0.1x) ranks below the median of the sector. This ratio indicates how many times operating income covers interest expenses. An improvement would strengthen the competitive position.
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 612 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 82 days. The gap of 530 days means the company finances its customers for over a month before being paid relative to supplier payments. This weighs on cash flow. Inventory turnover is 115 days (= Average inventory / Cost of goods x 360). This high level ties up cash and potentially creates obsolescence risk. Overall, WCR represents 85 days of revenue, i.e. 210 k€ to permanently finance. Notable WCR improvement over the period (-65%), freeing up cash.
209 843 €
612 j
82 j
115 j
85 j
Based on 68 transactions of similar company sales
(all years),
the value of NEW PLV is estimated at
200 441 €
(range 83 073€ - 341 190€).
The price/revenue ratio is 0.22x
(conservative valuation).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.
Medium reliability: estimate to be confirmed with in-depth analysis.
Only this financial indicator is available for this company.
This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Compare NEW PLV with other companies in the same sector:
Voir toutes les statistiques du secteur Activités des agences de publicité
The revenue of NEW PLV in 2022 is 893 k€.
NEW PLV recorded a net loss in 2022.
The headquarters of NEW PLV is located in MONT-DEVANT-SASSEY (55110), in the department Meuse.
The tax return of NEW PLV is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
NEW PLV operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.