Employees: 21 (2023.0)Legal category: SCA (commandite par actions)Size: PMECreation date: 2016-01-01 (10 years)Status: ActiveBusiness sector: Activités des agences de publicitéLocation: GRANS (13450), Bouches-du-Rhone
MS ANIMATIONS : revenue, balance sheet and financial ratios
MS ANIMATIONS is a French company
founded 10 years ago,
specialized in the sector Activités des agences de publicité.
Based in GRANS (13450),
this company of category PME
shows in 2024 a revenue of 1.3 M€.
Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.
Financial history - MS ANIMATIONS (SIREN 817841802)
Indicator
2024
2023
2022
2021
2020
2018
2017
2016
Revenue
1 266 427 €
1 201 089 €
1 197 342 €
1 031 991 €
964 141 €
1 526 223 €
1 312 111 €
1 184 581 €
Net income
27 995 €
1 553 €
1 806 €
-41 430 €
-93 517 €
75 452 €
87 142 €
113 172 €
EBITDA
36 576 €
14 042 €
24 013 €
-57 353 €
-66 732 €
86 903 €
100 963 €
146 595 €
Net margin
2.2%
0.1%
0.2%
-4.0%
-9.7%
4.9%
6.6%
9.6%
Revenue and income statement
In 2024, MS ANIMATIONS achieves revenue of 1.3 M€. Revenue is growing positively over 8 years (CAGR: +0.8%). Vs 2023: +5%. After deducting consumption (0 €), gross margin stands at 1.3 M€, i.e. a rate of 100%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 37 k€, representing 2.9% of revenue. The operating margin remains fragile, requiring cost vigilance. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 28 k€, i.e. 2.2% of revenue. This profit can be retained or distributed to shareholders.
Revenue (2024)
?
Revenue
Definition
Total amount of sales of goods and services made by the company.
Formula
Sales of goods + Sold production
1 266 427 €
Gross margin (2024)
?
Gross margin
Definition
Difference between revenue and cost of goods sold.
Formula
Revenue - Cost of goods consumed
1 266 427 €
EBITDA (2024)
?
Gross Operating Surplus (EBITDA)
Definition
Resources generated by current operations, before depreciation and financial expenses.
Formula
Value added - Personnel expenses - Taxes
Interpretation
Positive = profitable activity
36 576 €
EBIT (2024)
?
EBIT (Operating Income)
Definition
Operating income, including depreciation and provisions.
Formula
EBITDA - Depreciation and provisions + Reversals
37 350 €
Net income (2024)
?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax
27 995 €
EBITDA margin (2024)
?
EBITDA margin
Definition
Measures the company's operating profitability.
Formula
(EBE / CA) x 100
Interpretation
> 10% : Good profitability 5-10% : Average < 5% : Low
2.9%
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Income statement
Item
Amount
% Revenue
Change
The detailed income statement is not available for this company (simplified accounts or confidential data).
Chart evolution
Show :
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Assets
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Item
Gross
Deprec.
Net
%
Change
Assets balance sheet data not available for this company
Liabilities
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Year
%
Change
Liabilities balance sheet data not available for this company
Solvency and debt ratios
The debt ratio (= Financial debt / Equity x 100) stands at 10%. This very low level reflects a solid financial structure, offering significant room for future investments or acquisitions. Financial autonomy (= Equity / Total assets x 100) reaches 43%. This high autonomy means the company finances most of its assets through equity, a sign of strength. Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 0.7 years of cash flow to repay all financial debt. This short period demonstrates excellent debt sustainability. Cash flow represents 2.1% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment.
Debt ratio (2024)
?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low 50-100% : Moderate > 100% : High
10.016%
Financial autonomy (2024)
?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy 20-30% : Average < 20% : Low
42.688%
Cash flow / Revenue (2024)
?
Cash flow / Revenue
Definition
Self-financing capacity relative to revenue.
Formula
(CAF / CA) x 100
Interpretation
The higher the ratio, the more cash the company generates
2.127%
Repayment capacity (2024)
?
Repayment capacity
Definition
Number of years needed to repay debts with cash flow.
Formula
Financial debt / Cash flow
Interpretation
< 3 years : Excellent 3-5 years : Fair > 5 years : Warning
0.652
Solvency indicators evolution MS ANIMATIONS
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Indicator
2016
2017
2018
2020
2021
2022
2023
2024
Debt ratio
87.971
34.502
18.703
63.843
35.685
29.773
20.563
10.016
Financial autonomy
27.146
39.686
48.109
36.895
34.08
31.554
34.639
42.688
Repayment capacity
0.874
0.774
0.658
-1.284
-0.877
-9.519
-2.344
0.652
Cash flow / Revenue
9.788%
6.876%
5.177%
-9.465%
-5.543%
-0.381%
-1.076%
2.127%
Sector positioning
Debt ratio
10.022024
2022
2023
2024
Q1: 0.0
Med: 7.82
Q3: 44.59
Average-6 pts over 3 years
In 2024, the debt ratio of MS ANIMATIONS (10.02) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.
Financial autonomy
42.69%2024
2022
2023
2024
Q1: 9.69%
Med: 34.27%
Q3: 59.15%
Good+10 pts over 3 years
In 2024, the financial autonomy of MS ANIMATIONS (42.7%) ranks above the median of the sector. This ratio represents the share of equity in total financing. This comfortable position offers an appreciable safety margin.
Repayment capacity
0.65 years2024
2022
2023
2024
Q1: 0.0 years
Med: 0.0 years
Q3: 1.14 years
Average+40 pts over 3 years
In 2024, the repayment capacity of MS ANIMATIONS (0.65) ranks above the median of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A reduction effort could improve financial strength.
Liquidity ratios
The liquidity ratio (= Current assets / Current liabilities) stands at 142.12. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 1.8x. Coverage is limited: any activity downturn would jeopardize interest payments.
Liquidity ratio (2024)
?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good 1-1.5 : Fair < 1 : Liquidity risk
142.117
Interest coverage (2024)
?
Interest coverage
Definition
Ability to cover interest charges with operating income.
Formula
EBIT / Interest expenses
Interpretation
> 3 : Comfortable 1.5-3 : Acceptable < 1.5 : Risk
1.753
Liquidity indicators evolution MS ANIMATIONS
Visualisation créée via abddaf.fr Sources : INPI & BCE - Retraitements : Ministère de l'économie
Indicator
2016
2017
2018
2020
2021
2022
2023
2024
Liquidity ratio
153.031
170.06
191.953
202.199
141.367
132.154
130.899
142.117
Interest coverage
0.838
1.186
0.527
-0.838
-1.053
1.895
0.762
1.753
Sector positioning
Liquidity ratio
142.122024
2022
2023
2024
Q1: 128.85
Med: 206.6
Q3: 363.72
Average
In 2024, the liquidity ratio of MS ANIMATIONS (142.12) ranks below the median of the sector. This ratio measures the ability to cover short-term debt with current assets. An improvement would strengthen the competitive position.
Interest coverage
1.75x2024
2022
2023
2024
Q1: 0.0x
Med: 0.0x
Q3: 2.56x
Good-8 pts over 3 years
In 2024, the interest coverage of MS ANIMATIONS (1.8x) ranks above the median of the sector. This ratio indicates how many times operating income covers interest expenses. This comfortable position offers an appreciable safety margin.
Working capital requirement (WCR) and payment terms
Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 67 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 9 days. The gap of 58 days means the company finances its customers for over a month before being paid relative to supplier payments. This weighs on cash flow. Overall, WCR represents 23 days of revenue, i.e. 79 k€ to permanently finance.
Operating WCR (2024)
?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released Positive = financing needed
79 304 €
Customer credit (2024)
?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good 45-60j : Average > 60j : Long
67 j
Supplier credit (2024)
?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow
9 j
Inventory turnover (2024)
?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover
0 j
WCR in days of revenue (2024)
?
WCR in days of revenue
Definition
Expresses working capital requirement in days of revenue.
Formula
(Operating WCR / Revenue) x 360
Interpretation
The fewer days, the better the working capital management
23 j
WCR and payment terms evolution MS ANIMATIONS
Visualization created via numbers.finance Sources : INPI & BCE - Adjustments : Ministry of Economy
Indicator
2016
2017
2018
2020
2021
2022
2023
2024
Operating WCR
80 516 €
132 051 €
111 933 €
72 542 €
24 541 €
41 213 €
41 173 €
79 304 €
Inventory turnover (days)
0
0
0
0
0
0
0
0
Customer payment term (days)
66
69
55
79
68
74
70
67
Supplier payment term (days)
0
0
0
2
6
12
5
9
Positioning of MS ANIMATIONS in its sector
Comparison with sector Activités des agences de publicité
Valuation estimate
Based on 68 transactions of similar company sales
(all years),
the value of MS ANIMATIONS is estimated at
154 130 €
(range 58 338€ - 413 360€).
With an EBITDA of 36 576€, the sector multiple of 2.9x is applied.
The price/revenue ratio is 0.22x
(conservative valuation).
This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate. Medium reliability: estimate to be confirmed with in-depth analysis.
Estimated enterprise value2024
68 tx
58k€154k€413k€
154 130 €Range: 58 338€ - 413 360€
NAF 5 all-time
Valuation detail by method
Ajustez les pondérations selon votre analyse
EBITDA Multiple50%
36 576 €×2.9x
Estimation105 085 €
30 325€ - 413 674€
Revenue Multiple30%
1 266 427 €×0.22x
Estimation284 265 €
117 814€ - 483 874€
Net Income Multiple20%
27 995 €×2.9x
Estimation81 543 €
39 157€ - 306 808€
How is this estimate calculated?
This estimate is based on the analysis of 68 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.
EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
Net Income Multiple: Relevant for mature companies with stable results.
This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).
Similar companies (Activités des agences de publicité)
Compare MS ANIMATIONS with other companies in the same sector:
Yes, MS ANIMATIONS generated a net profit of 28 k€ in 2024.
Where is the headquarters of MS ANIMATIONS ?
The headquarters of MS ANIMATIONS is located in GRANS (13450), in the department Bouches-du-Rhone.
Where to find the tax return of MS ANIMATIONS ?
The tax return of MS ANIMATIONS is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).
In which sector does MS ANIMATIONS operate?
MS ANIMATIONS operates in the sector Activités des agences de publicité (NAF code 73.11Z). See the 'Sector positioning' section above to compare the company with its competitors.
Item evolution
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