MON SECRET BEAUTE : revenue, balance sheet and financial ratios

MON SECRET BEAUTE is a French company founded 8 years ago, specialized in the sector Soins de beauté. Based in AUBENAS (07200), this company of category PME shows in 2020 a revenue of 54 k€. Find below the complete financial statements, solvency ratios, working capital requirements and sector comparison.

Data updated on 2026-05-02

Sources : INPI & INSEE SIRENE - Processing : Ministry of Economy

Financial history - MON SECRET BEAUTE (SIREN 838580835)
Indicator 2020 2019
Revenue 54 122 € 89 469 €
Net income 10 784 € -8 694 €
EBITDA 15 240 € 133 €
Net margin 19.9% -9.7%

Revenue and income statement

In 2020, MON SECRET BEAUTE achieves revenue of 54 k€. Significant drop of -40% vs 2019. After deducting consumption (13 k€), gross margin stands at 41 k€, i.e. a rate of 76%. This ratio measures the ability to generate value from commercial activity. EBITDA (= Gross margin - Personnel expenses - Taxes) reaches 15 k€, representing 28.2% of revenue. Positive scissor effect: EBITDA margin improves by +28.0 pts, sign of improved operational efficiency. This high EBITDA margin provides strong self-financing capacity and resilience to uncertainties. Ultimately, net income (= EBIT +/- financial result +/- exceptional - corporate tax) amounts to 11 k€, i.e. 19.9% of revenue. This profit can be retained or distributed to shareholders.

Revenue (2020) ?
Revenue
Definition
Total amount of sales of goods and services made by the company.
Formula
Sales of goods + Sold production

54 122 €

Gross margin (2020) ?
Gross margin
Definition
Difference between revenue and cost of goods sold.
Formula
Revenue - Cost of goods consumed

41 001 €

EBITDA (2020) ?
Gross Operating Surplus (EBITDA)
Definition
Resources generated by current operations, before depreciation and financial expenses.
Formula
Value added - Personnel expenses - Taxes
Interpretation
Positive = profitable activity

15 240 €

EBIT (2020) ?
EBIT (Operating Income)
Definition
Operating income, including depreciation and provisions.
Formula
EBITDA - Depreciation and provisions + Reversals

11 050 €

Net income (2020) ?
Net income
Definition
Profit or loss after all expenses, including taxes and exceptional items.
Formula
Current income + Exceptional income - Income tax

10 784 €

EBITDA margin (2020) ?
EBITDA margin
Definition
Measures the company's operating profitability.
Formula
(EBE / CA) x 100
Interpretation
> 10% : Good profitability
5-10% : Average
< 5% : Low

24.9%

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Chart evolution

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Assets

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Liabilities

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Solvency and debt ratios

The debt ratio (= Financial debt / Equity x 100) stands at 744%. Critical situation: debt significantly exceeds equity, severely limiting borrowing capacity and exposing the company to default risk. Financial autonomy (= Equity / Total assets x 100) reaches 62%. This high autonomy means the company finances most of its assets through equity, a sign of strength. Debt repayment capacity (= Financial debt / Cash flow) indicates it would take 1.4 years of cash flow to repay all financial debt. This short period demonstrates excellent debt sustainability. Cash flow represents 27.9% of revenue. Cash flow measures resources generated by operations, available for investment and debt repayment. This high level provides strong self-financing capacity.

Debt ratio (2020) ?
Debt ratio
Definition
Measures the proportion of debt to equity.
Formula
(Financial debt / Equity) x 100
Interpretation
< 50% : Low
50-100% : Moderate
> 100% : High

744.258%

Financial autonomy (2020) ?
Financial autonomy
Definition
Share of equity in the company's total financing.
Formula
(Equity / Total assets) x 100
Interpretation
> 30% : Good autonomy
20-30% : Average
< 20% : Low

61.871%

Cash flow / Revenue (2020) ?
Cash flow / Revenue
Definition
Self-financing capacity relative to revenue.
Formula
(CAF / CA) x 100
Interpretation
The higher the ratio, the more cash the company generates

27.948%

Repayment capacity (2020) ?
Repayment capacity
Definition
Number of years needed to repay debts with cash flow.
Formula
Financial debt / Cash flow
Interpretation
< 3 years : Excellent
3-5 years : Fair
> 5 years : Warning

1.357

Asset age ratio (2020) ?
Asset age ratio
Definition
Measures the degree of wear of tangible assets.
Formula
Accumulated depreciation / Gross fixed assets x 100
Interpretation
< 50% : Recent assets
50-70% : Normal wear
> 70% : Aging assets

52.0%

Solvency indicators evolution
MON SECRET BEAUTE

Sector positioning

Debt ratio
744.26 2020
2019
2020
Q1: -0.11
Med: 22.72
Q3: 168.25
Average +50 pts over 2 years

In 2020, the debt ratio of MON SECRET BEAUTE (744.26) ranks above the median of the sector. This ratio measures the weight of debt relative to equity. A reduction effort could improve financial strength.

Financial autonomy
61.87% 2020
2019
2020
Q1: 5.04%
Med: 33.33%
Q3: 65.22%
Good

In 2020, the financial autonomy of MON SECRET BEAUTE (61.9%) ranks above the median of the sector. This ratio represents the share of equity in total financing. This comfortable position offers an appreciable safety margin.

Repayment capacity
1.36 years 2020
2019
2020
Q1: 0.0 years
Med: 0.0 years
Q3: 2.17 years
Average +41 pts over 2 years

In 2020, the repayment capacity of MON SECRET BEAUTE (1.36) ranks above the median of the sector. This ratio indicates the number of years needed to repay debt with cash flow. A reduction effort could improve financial strength.

Liquidity ratios

The liquidity ratio (= Current assets / Current liabilities) stands at 174.90. Concretely, the company has €2 of liquid assets for every €1 of short-term debt: no cash risk within 12 months. The interest coverage ratio (= EBIT / Interest expenses) is 1.7x. Coverage is limited: any activity downturn would jeopardize interest payments.

Liquidity ratio (2020) ?
Liquidity ratio
Definition
Ability to meet short-term debts with current assets.
Formula
Current assets / Current liabilities
Interpretation
> 1.5 : Very good
1-1.5 : Fair
< 1 : Liquidity risk

174.901

Interest coverage (2020) ?
Interest coverage
Definition
Ability to cover interest charges with operating income.
Formula
EBIT / Interest expenses
Interpretation
> 3 : Comfortable
1.5-3 : Acceptable
< 1.5 : Risk

1.745

Liquidity indicators evolution
MON SECRET BEAUTE

Sector positioning

Liquidity ratio
174.9 2020
2019
2020
Q1: 52.46
Med: 133.91
Q3: 272.03
Good +13 pts over 2 years

In 2020, the liquidity ratio of MON SECRET BEAUTE (174.90) ranks above the median of the sector. This ratio measures the ability to cover short-term debt with current assets. This comfortable position offers an appreciable safety margin.

Interest coverage
1.75x 2020
2019
2020
Q1: 0.0x
Med: 0.0x
Q3: 1.52x
Excellent -23 pts over 2 years

In 2020, the interest coverage of MON SECRET BEAUTE (1.8x) ranks in the top 25% of the sector. This ratio indicates how many times operating income covers interest expenses. High coverage means financial charges weigh little on profitability.

Working capital requirement (WCR) and payment terms

Working capital requirement (WCR) measures the cash timing gap between customer collections and supplier/inventory payments. Average customer payment term: 0 days (formula: Customer receivables / Revenue incl. VAT x 360). Supplier term: 65 days. Excellent situation: suppliers finance 65 days of the operating cycle (retail model). Inventory turnover is 57 days (= Average inventory / Cost of goods x 360). WCR is negative (-31 days): operations structurally generate cash.

Operating WCR (2020) ?
Operating WCR
Definition
Financing requirement generated by the operating cycle (inventory + receivables - trade payables).
Formula
Inventory + Customer receivables - Trade payables
Interpretation
Negative = cash released
Positive = financing needed

-4 721 €

Customer credit (2020) ?
Customer credit (days)
Definition
Average payment term granted to customers.
Formula
(Customer receivables / Revenue incl. VAT) x 360
Interpretation
< 45j : Good
45-60j : Average
> 60j : Long

0 j

Supplier credit (2020) ?
Supplier credit (days)
Definition
Average payment term obtained from suppliers.
Formula
(Trade payables / Purchases incl. VAT) x 360
Interpretation
The longer the term, the better for cash flow

65 j

Inventory turnover (2020) ?
Inventory turnover (days)
Definition
Average storage duration for goods or materials.
Formula
(Inventory / Cost of goods) x 360
Interpretation
The lower the ratio, the faster the turnover

57 j

WCR in days of revenue (2020) ?
WCR in days of revenue
Definition
Expresses working capital requirement in days of revenue.
Formula
(Operating WCR / Revenue) x 360
Interpretation
The fewer days, the better the working capital management

-31 j

WCR and payment terms evolution
MON SECRET BEAUTE

Positioning of MON SECRET BEAUTE in its sector

Comparison with sector Soins de beauté

Valuation estimate

Based on 128 transactions of similar company sales in 2020, the value of MON SECRET BEAUTE is estimated at 60 267 € (range 28 063€ - 99 906€). With an EBITDA of 15 240€, the sector multiple of 4.8x is applied. The price/revenue ratio is 0.50x (in line with sector norms). This multiples method compares the actual sale price of similar companies to their financial indicators (Revenue, EBITDA, Net Income). It provides a market-based indicative estimate.

Estimated enterprise value 2020
128 transactions
28k€ 60k€ 99k€
60 267 € Range: 28 063€ - 99 906€
NAF 5 année 2020

Valuation detail by method

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EBITDA Multiple 50%
15 240 € × 4.8x
Estimation 73 249 €
36 198€ - 114 966€
Revenue Multiple 30%
54 122 € × 0.50x
Estimation 27 061 €
17 378€ - 40 364€
Net Income Multiple 20%
10 784 € × 7.2x
Estimation 77 622 €
23 756€ - 151 572€

Valuation evolution

How is this estimate calculated?

This estimate is based on the analysis of 128 actual transactions of similar company sales (same NAF code) registered with BODACC between 2016 and 2025.

  • EBITDA Multiple: Preferred method for profitable SMEs. EBITDA reflects the ability to generate cash.
  • Revenue Multiple: Used for growing companies or those with low profitability. Reflects commercial potential.
  • Net Income Multiple: Relevant for mature companies with stable results.

This estimate is provided for information purposes only. A precise valuation requires in-depth analysis (assets, liabilities, prospects, market...).

Similar companies (Soins de beauté)

Compare MON SECRET BEAUTE with other companies in the same sector:

Frequently asked questions about MON SECRET BEAUTE

What is the revenue of MON SECRET BEAUTE ?

The revenue of MON SECRET BEAUTE in 2020 is 54 k€.

Is MON SECRET BEAUTE profitable?

Yes, MON SECRET BEAUTE generated a net profit of 11 k€ in 2020.

Where is the headquarters of MON SECRET BEAUTE ?

The headquarters of MON SECRET BEAUTE is located in AUBENAS (07200), in the department Ardeche.

Where to find the tax return of MON SECRET BEAUTE ?

The tax return of MON SECRET BEAUTE is available on this page. Click on a year in the 'Data by year' section to view the account details (assets, liabilities, income statement). Data comes from INPI (National Institute of Industrial Property).

In which sector does MON SECRET BEAUTE operate?

MON SECRET BEAUTE operates in the sector Soins de beauté (NAF code 96.02B). See the 'Sector positioning' section above to compare the company with its competitors.